Electricists are flourishing, and the marketing of businesses is increasingly dependent on e-commerce, while cross-border electricians are a new potential area in recent years. Let's talk about marketing as a cross-border electrician。
First, look at the distinction between cross-border and domestic electric operators。
There is no difference in the nature of cross-border and domestic electric operators, which are promoted through search engines, socialization and payment platforms, i. E., 100 degrees in the country, the ali system, and telecommunications. Outside the country is google, facebook, twitter, and the rest is blogs, major professional forums, postings, etc. The method of marketing mail is not recommended for use by cross-border electric operators because too many spam are blocked and there are more stringent foreign laws prohibiting the distribution of spam。
Note here that the foreign boss is google, but it's not all over the world, and yande is the preferred searcher in the russian market. The korean market owner, naver., must select the local mainstream search engine when doing sem promotion。
Besides social media, facebook, the russian mainstream is vk, including eastern europe, which is a local mainstream social networking site。
Second. Ways to promote cross-border electric operators
Once the outreach platform has been selected, it will have to be replicated, and a good website is essential。
1. Strong visual effects
2. Content consistent with design
3. The layout of the section corresponds to the needs of the target consumer group
4 the internal structure of the website is conducive to seo optimization。
A website that meets the four above conditions is a good site. The whole site style, layout, content screening or should the boss look at it. In particular, smes。
When the site is ready, look at the google places. Three of them:
1, seo optimization of natural flow。
2 the competitive ranking of keywords。
3. Coalition ad on the website。
And i'm the one who likes natural flow rankings the most, because it's the most technical and difficult. The most important is that the returns are greatest and lasting, unlike competitive rankings and advertising alliances, and that the flow is falling without investment。
This approach is similar to the country’s 100-degree ranking, mainly in two respects: the first is external links, which must have a high degree of interlocking friendship chain, but this requires analysis and interface with foreign specialized outer-chain platforms, many of which, such as btob, or btoc, have specialized links that require specialized personnel to operate. And what's more, there's an original article, and a good original article can make a huge difference. However, from the very top of the building, the editorial staff should prepare a certain amount of content before trying to create high-quality articles。
The key point in the richness of content lies in aggregation, which, for the target group, brings together those elements that attract consumers or google spiders, which are considered in detail. High-quality articles are primarily readable and easily transmitted as principles, and often combined with hot spots is also a soft-text idea。
Author: momma john micro-communication 13539997577
