In the age of the network, the number of businesses that value seo marketing is growing, and the optimization of the search engine is also seen as a key element of business success。
But if your optimised team uses the wrong seo technique, violating the rules of the search engine, then the search engine will punish the website and even remove it from the search engine, thereby undermining all your previous efforts. A clear understanding of the distinction between white and black is therefore essential。
The seo (survey engine optimization) is a very logical means of marketing the network, and the search engine will rank the website based on a confidential and rigorous professional algorithm. The difference between a white hat and a black hat seo is whether or not to obtain the ranking contrary to the search engine rules。
White hat vs black hat
What's a white hat
The white hat seo is a search engine optimization strategy that complies with search engine rules and enables the creation of better reading content and user experience and provides valuable content and high-quality services to target groups, thus enabling the website to achieve a long and stable ranking。
What's a black hat
The black hat seo refers to a strategy to raise the ranking of the website by violating the search engine rules and ignoring the search intentions of the searcher, attempting to obtain a flow ranking by means of forgery and deception. Once the search engine finds out that the web site uses a black hat seo, the site is penalized and, in serious cases, the site disappears into the search engine。
Four distinct differences
1. Significant differences in content quality
White hat seo: generate high-quality content in line with user intent。
Black hat seo: generates copying, repeating, extensive templates
2. Different quality of links
White hat seo: natural links due to high content quality。
Black hat seo: buy a large number of low-quality links and create links to websites or websites that are not relevant。
3. Different means of accessing traffic, ranking
White hat seo: natural ranking through search engines
Black hat seo: getting rank by immoral means
4. Optimization has different effects
White hat seo: the search ranking can last long
Black hat seo: search engines punish websites by banning, de-indexing or lowering rankings
The black hat seo presents three main risks
1. Impacting search ranking and visibility
Once the black hat seo strategy is discovered by the search engine, the website loses traffic and trust, and once the search engine is manually audited or algorithmed, the ranking of the website using black hat seo strategy falls and is not even recorded in the search engine。
2. Instability and indeterminate ranking
Even though the black hat seo was initially able to raise the ranking of the website because of operating technology, this situation is rarely sustainable. Because the search engine takes some time to determine whether the website is being cheated. Black hat technology does not provide long-term stability, and once fraud is confirmed, loss of web traffic is inevitable。
Poor user experience
Seos need to provide high-quality content and take into account users ' browsing experiences on the website. The black hat technology optimizes only what can be retrieved from the search engine, rather than from user experience, and the high drop-out rate limits website traffic。
Avoid the 7 black hat seo strategy
Keyword fill
The black hat seo, hoping to rank some keywords, created a web page and content containing a large number of keywords, and attempted to send a large number of keyword signals to the search engine, giving the website a ranking of some keywords。
2. Hidden keywords
Similar to the way in which keywords are filled, key words are mainly hidden by changing font colours so that they are not visible to users and have the effect of deceiving search engines, thus obtaining a good ranking。
3. Automatic generation or repetition of content
Automatic content generation is one of the most common black hat techniques, where robots automatically generate content and rank multiple keywords, but often the gibberish is not logical and is used to defraud search engines for ranking。
The second is duplication of content, with the same content being used on multiple pages, and the remainder being essentially the same except for change of location and name。
4. Content disguise
Content disguises, which point to the display of a rich set of keywords to search engine spiders, and to the display of different content to users, offering different service experiences. This is a deceptive practice that violates the search engine rules and will face serious consequences if discovered。
5. Purchase of external chains
Linking a large number of high-quality websites to their own sites is an optimising technique that can improve the search ranking, while the black hat seo may purchase websites to link to their websites, which do not provide any traffic to the sites, but are used to deceive search engines。
6. Comment on garbage
The black hat seo sends web links in social media comments or messages, thereby raising the ranking of the site。
7. Negative seo on competitors ' websites
This is an immoral means of black hat seo, making competition websites look like black hat seos, a strategy aimed at exposing competitors to the punishment of search engines。
In the case of the web site seo, good ranking of the site, based on a healthy web structure and user needs, not only avoids the risk of being penalized by the search engine, but also enhances the user experience, thereby doubling the benefits of the site. Back to the start of the seo, providing users with better quality and better-matched content and products in order to be more responsive to changing and progressive markets。
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