What's a keyword optimization
When the user wants answers from the search engine, it must enter " the content " , which means the keyword, and the search engine will find the best answer for the user based on the key words entered by the user. The optimization of keywords is at the heart of the seo and is not all that can be summed up in short articles, and learning of keyword optimization is a step-by-step process of learning。
Site keyword optimization step 1: type of keyword
First, we must also know the difference in the use of key words, in addition to the other key words (section ii of which can be referred to in the curriculum)。
1. Brand keywords: e. G. The well-known website of the mediaman lusson: rothsonson: www. Lusongsong. Com, luthsonson is a brand, such as a forum: bs. Tui18. Com, a brand unique to his website, brand key words may not be relevant to your website content, but they are necessary for many stations, and when you become more visible, others will search for your brand names to enter the site instead of other keywords. Not all websites are needed, for example, the txt guitar spectrum network, where the direct use of keywords as website names may gain better ranking and more traffic。
2 related keywords: e. G. “seo” as the main keyword of the website, and users search for seo optimization, seo curriculum, seo learning, etc., are the relevant keywords, and the relevant keywords are the main keywords of our website, each of which can generate significant traffic where daily optimization must be taken into account。
3. Long end words: long end words refer to key words that are extended from the core key words and that lead to a small flow, and long end words and related key words are not clearly defined. I think that one key word can have a significant flow is the relevant one, while the one that brings little or very little flow is the long one. The long endword is an extension of the target keyword and related keyword. It is important not to underestimate the role of long endwords, especially as root station chiefs. Grassroots station chiefs generally have very limited resources in their hands, and either target keywords or associated keyword rankings are difficult to outrank (pre-development of websites). And for the current search engine, traffic is an important criterion for the search engine to judge your website's authority, and imagine why a station without any traffic should be allocated to you。
Step 2 of website keyword optimization: selection of keywords
Select the keyword from the point of view of the user. The selection of any keyword is based on that。
1. Digging keywords: i will not go on talking about old things, but here are two tools for you, the seo love station toolkit and the addition to the 100-degree bidding backstage, for which reference can be made: dry goods! Method of ranking long end keywords for the 2015 seo article。
Select keywords: keywords that produce search behaviour are valid keywords, and if we set some professional keywords from the perspective of companies and businesses, it is meaningless to increase website weights and traffic. The choice of keywords is not static; for some key words that are competitive and difficult to optimize, the previous period should be abandoned, and we should select some of the less difficult key words to optimize, gradually increasing the weight of the website, before considering the more difficult key words。
Step 3 of website keyword optimization: optimization of keyword
In the previous section, we have written about how to optimize the keywords of the title, which are similar to the channel page or list page, the theme page and the website title, except that the selected keyword is the relevant keyword. This section focuses on how to optimize the key words on the content page. The key words of the content pages serve no less than two purposes: to raise the ranking of long end words and to raise the ranking of the main key words on the website。
1. Optimization of the ranking of long end-words: first, the digging of long end-words, which have been left undetailed, then the screening, and then the space on one page, which is, after all, very limited, typically two to three long end-words, are best relevant or synonymous. The key word on the content page is enough to say “twice” (the word can be used every four times), but it is smart to appear in the right place. And remember not to overstretch, lest it be in vain。
2. Optimization of the primary keyword: we can recommend that we add a link to the table of contents by adding a description of the appropriate word to the article, such as the "seo academy". We need to remember that useful recommendations are needed to increase the weight, and if i add text to the word "upgrading" here, not only does it not work, but also affects the user experience, and any unhelpful or counterproductive operation to the user experience is not in line with seo optimization。
Data analysis: summarying is a necessary step in everything we do, and data analysis is the summary phase of our seo work, where statistical analysis is required for page intake, long end words ranking, page traffic, page stopover time, page jump rate, long end words, internal and external chains, keyword ratios. The author of this paper is the author of a column on the network of seo research associations: wang do
