There are too few options, with a lot of gunpowder. On 17 march 2020, the hand in hand in science and technology bulletin stated that 100 degrees as strategic investors had been introduced through non-public distribution of shares, and that 700 million yuan would be used to obtain 8. 8 per cent of their shares. By august, however, when the final increase was determined, the application for undisclosed shares had been withdrawn by hacs. By november, however, in the announcement issued by hand in hand in hand in technology, the partner had been replaced by a byte beat, which had bought 11. 23 per cent of its shares at 1. 1 billion, giving a significantly higher unit price。
The enemy of the enemy is a friend, and the call comes to the same camp as a rare station, although it is all in chinese for different reasons。
In 2015, the chinese online landing board became the first publicly listed company in the internet-based industry to play the two main sectors of literature+ and education+. In the field of literature, it had a web-based ip, but it was once mired in a general recreational dream. In 2016 and 2017, the chinese online network acquired a double-digit game operator's morning section twice at a cost of rmb 1,723 million, which was affected by changes in the game policy environment, and lost nearly rmb 400 million in two years, and was eventually sold at the hands of rmb 45. 67 million。
The general recreational dream was shattered and the main position was almost lost. The chinese online “living plus” operation has three original platforms: 17k novels, tonic creation, and april day novels, the most central of which is 17k. It was once brilliant, and according to data released by the analysys visual think bank, 17k novels covered 16. 3 per cent in the first quarter of 2015, second only to the chinese web of reading. And now, according to the data of the seven wheat, it is ranked 131 in the book type ap。
“in the current flow of paid internet texts, 17k was defeated by reading them”, a senior internet industry practitioner told deepfire that, at the height of the battle over the internet platform, the great writer of the chinese web, who received heavy money to secure the text and to bring it closer to the pageant on more generous terms, had failed to restore the situation for 17k novels and had fallen out of the top ladder。
What does a company like this look like
The answer may be in terms of content reserves. According to the al qaeda advisory, “special study on trends in innovation in the digital reading industry in china 2020”, by the first half of 2020, china's digital reading content stock was ranked as the top three web-based platform: the reading group, the chinese online, and the hand in hand, with more than 13 million readings, and more than 4. 6 million online in chinese, with more than 500,000 readings. “there are many copyrights of traditional literature online in chinese, which are relatively exclusive,” by a toad whose author is on the internet. The chinese-language online network also has an advantage in terms of the volume of the original site, with the 17k-based novels (including the april-day novels) ranked first, followed by the jinjiang literature city, and the chinese-language web of reading starting points。
“the cycle of a book, from contracting to use, to making a profit, takes about one year. If this is not the case, the cumulative time is long, and the most expensive for capital is not money, but time.” the editor-in-chief told deep fire. In 2020, five web-based platforms were bought by bytes and an online framework agreement was signed with chinese in july, which included the authorization of audio works, the authorization of digital copyrights, the authorization of tomato novels in well-known ip works, and the video of watermelons, targeting their rich content reserves。
It is noteworthy that the chinese-language online announcement of collaboration with byte-jumping in july last year simultaneously revealed that the company's second largest shareholder had been inspired to transfer 10 per cent of its total equity. Now that the answer is clear, the owners of the whole stock are the arraignment and reading. In contrast, 5 per cent of the shares purchased by the 100-degree cat came from the third largest chinese online shareholder, who issued the sale information on 7 january 2020 and completed the announcement reduction plan on 4 august。
Despite the fact that the e-mailing, 100-degree cooperation agreement with the chinese online network is intended to deepen the digital content authorization business and related cooperation, in the light of the urgency of timing and entry, the 100-degree, fully-funded chinese-language network has noticeably dropped off in recent years, and seven cat novels of great value have begun to be stored in the internet for the benefit of content, aiming first at handing them over, then turning to chinese online, with layout reasons consistent with bytes. In terms of adequate documentation of the ammunition, more than one person in industry believes that behind the investment is the intention to shoot byte more clearly。
It's a byte attack. Hands
The online warhead gunpowder tastes strong. However, ali literature has become more low-profile in the online market, trying to repair its own 100 degrees, and there are more important issues to be addressed, which are not yet high-profile in the online domain. In the final analysis, the web is still a battleground for tumbling and bytes。
According to the financial statements of the reading group for almost three years, the rate of payment of the group's mau (monthly active users) has been declining year by year, although it has been growing. In 2018, the rate of payments fell from 5. 8 per cent in 2017 to 5. 1 per cent and again to 4. 5 per cent in 2019, and the number of users fell from 10. 8 million in 2018 to 9. 8 million, a decrease of 9. 3 per cent over the same period。
In contrast, byte beats represent the rise of free reading。
In september 2020, according to questmobilile data, the number of primary tomato novels (under the byte flag) and the seven cat novels (under the 100-degree flag) increased by 276. 9 per cent and 67. 4 per cent, respectively, while the number of primary pay-for-readers active users decreased by 28. 9 per cent over the same period. In december of that year, the number of active users of tomato novels and seven cat novels had been ranked second in the industry, and there had been a rapid growth in free reading, with only two years of tomato novels。
Source/ questmobile
It's not just on the moon. In june 2020, tomato novels published monthly data, with 184 writers earning more than $10,000 a month. By 2021, the latest published january data showed that there were 448 writers earning over $10,000 a month, an increase of 143 per cent。
“this number, in the industry, is the presence of a middle column”, a tomato novelist told that he had started to be stationed in tomatoes last july and that his monthly income had risen from 6,000 + to 10,000 + from other platforms. At the beginning of this year, the news that one of the authors of the tomato novel had taken $1. 5 million out of his commercial share a month prompted more authors to go for gold。
Tomato novels were taken for free to read and kill and read about operational defence。
A free reading platform was launched in early 2019, but the situation has not been ideal. In the 2020 interim newspaper, it was acknowledged that the free reading business had fallen short of expectations and that the rate of growth of flying readings had lagged behind that of industry. By february 2021, informed sources had revealed to the media that “flying reading stopped”, giving rise to speculation on the operation of the market. Although, according to the data of the seven wheat, the pilot reading of the ap is still being updated, its achievement in the book app ranks 218th is far from the tomato novel that ranks first。
In january 2021, new media articles (newly circulated in the public domain, qq, weibo, headlines, short frequency and sensory stimulation) were also read online on the nine-day chinese-language platform, as well as the free-reading platform, the kunlun-chinese-language network。
“reading free and large data without sufficient experience”, the co-reader's monthly photocopy reveals that “the quinlong chinese web site has no traffic, no stand-alone app and no independent channel, more like the studio where the essays are received, in the form of editing the manuscripts, putting them on qq-reading channels plus other free reading channels, and then clearing them up for authors. On the other hand, the nine-day chinese-language network, which is like reading papers and receiving them, drops them on a variety of public channels and settles them without any advantage”。
Read it for free, read it in writing. Free reading on a fee-based reading platform, not only by the group of authors, but also by digging up their own walls, erodes the old system of payment, while free reading on a new platform does not attract traffic. More importantly, free reading has not proved to be a cash trade, nor has it shown the ability to hatch large-scale ips, which is why it has always emphasized free reading as a supplement to paid reading products, except for defensive attacks。
But the byte beat of the money marching into the army, it's a big deal. In addition to the $1. 1 billion invested in reading and reading, a rapid expansion was achieved through the use of the tomato novels for free reading and through the “buy-and-buy” outreach, which, in 2020, invested in uri culture, news technology, sweetness culture, talibés, the 9-khu literary network and its home-based internet company。
Their overall visibility is low, but each has its own strengths. There are six original literary sites under the banner of our culture, with over 4,000 signatories and over 6,000 copyrighted works in storage; three web-based platforms under the banner of sweet culture, the gua novel network, and the domi reading network; and the iron grinding group behind the show, which has seen many successful cases of ip hatching in the field of film and television, including the new oscar-nominated film, the young you。
In the war on money, the web-based industry pattern of the two giants was compared to the “presentation + tomato novels + 5 home-based internet-based companies”, which needed help with reading。
“it took more than 10 years for the reading to become dominant, 2019 for the byte beat of the tomato novel, and only three years for the layout. If you don't read the papers, you can put the bytes online in chinese, which is more threatening。
Defensive, free reading in order to prevent the expansion of competitors by taking stock, and passive reading。
It's just the beginning
Despite the rapidity of the tomato novel, it does not mean that byte beats are without disadvantage。
Free reading markets, byte beats, have completed the initial stage of user acquisition, and it is difficult to refine how to work for profit. While reading free of charge is powerful, it is clear that one is not earning money and the other is an ip hatching problem。
It was previously revealed in media interviews with industry that, in the early stages, free web platforms often required considerable resources and money to capture content to attract users, and that this phase was usually an input-for-growth period; even in the later stages, it was difficult to cover costs with advertising revenues if they were not kept on a certain scale。
On the other hand, “free reading has never created any ip” in an ip that is more important to the entertainment industry than to the entertainment industry. It is difficult to create an ip loop, which makes the commercial imagination of free reading much less accessible。
The short play is a way out for short video platforms. Byte beats have also been considered for the strategic collaboration between fast hands and rice reading, which has changed novels to a short play within three minutes. On august 28, 2020, the first short video was published under the official account of the shivering account, the tomato theatre, to advertise the micro-short drama that was about to be adapted from the tomato novel ip. But this is not a profit-making business, but the content of the pre-deep-fired implosions on the short video platform, which, according to the responsible officials, is only at the stage of the platform's support and is not profitable. This is probably why byte beats do not have a large-scale micro-short play, and until now, the half-year-old tomato theatre has only 32 short videos。
Free reading of shock pay-and-reading, which affects the leading authors of the literature, has yet to explore imaginative profit models。
The ip conversion rate is still not very high at the ip development connection, which has been hailed as a three-carriage telegraph industry, xinjiang media, reading and visualization, but through the jubilee's son-in-law, the connection system has been run. Byte beat crazy purchase of a web platform is the fastest way to close the gap with reading, but video development is difficult. For the last two years, byte beats have invested heavily in the field of video, but have not yet proved their capacity for content development。
According to data from the 2019 china network writers' impact list, the figure for 2019 is 96 per cent for male writers of online literature, 88 per cent for female writers, and over 13 million copies of chinese digital reading content, the highest. The gap between talent and content reserves is difficult to bridge in the short term。
“the confrontation between the two blocs of the market will become more visible, and the various web-based platforms, whether intentional or not, will be deeply involved. It is only the beginning, and the pattern will not be established”。
