Yunnan radio and television social responsibility report
(2024)
I. Preamble
(i) media profile
The former yunnan people's radio was founded on 4 march 1950 and the former yunnan tv station was inaugurated on 1 october 1969. On 29 august 2012, the two stations merged to establish yunnan radio and television, which now has eight radio frequencies, eight television channels, one radio and television museum and a number of new media platforms such as the “seven clouds” client base, the cloud-vision network, and more than 115 million media matrix fans in 2024. Of these, “seven clouds” clients had over 44 million downloads, and gyannet overseas fans over 940,000. Yunnan watch and yunnan mekong watch, which cover 1,255 million people across the country and 45 million people in thailand, laos and cambodia respectively, are modern and integrated media outlets that are integrated in their compilation。
(ii) concept of social responsibility
Guided by xi's new chinese socialist ideology, yunnan radio and television is deeply committed to the 20th and 20th sessions of the party's 2nd and 3rd china plenary. It has carefully followed up on xi's important speeches and important instructions. It is committed to its mandate. It is determined to integrate its development and innovation. It seeks to be a participant, witness and teller in the development of the new party and the state's cause in the new era. It disseminates positive energy, popularizes the main chorus of social consensus and creates a good atmosphere of public opinion for writing china's modern yunnan chapter。
(iii) awards
Thirty-one works were awarded national awards such as the china press prize and the national production documentary award; 66 were awarded the yunnan press prize and four were selected for the yunnan cultural precision project。
One of the 34th china news prizes' third prizes
The first video of the baby's phantom phantom north was created under the theme "class ii."
The documentary "the treasure of the three rivers" was chosen for the yunnan cultural project
Ii. Political responsibilities
(i) political orientation
The chinese socialist ideology of the new era of xi jinping is firmly rooted. The construction of the “headline project” and the “first page of the front page” has been continuously strengthened, with resonance reports on the spirit of the important speeches and events of the general secretary of xi. General xi visited yunnan and sent letters to the yunnan cadres at important time nodes, such as the column “continuing the struggle and handing over the general secretary” and launched a series of heavy stories to show vivid practices across yunnan。
On 24 september, the secretary-general, xi jinping, vowed to respond on behalf of her descendants to the national unity oath, and yunnan radio and television produced news at the first opportunity, presenting a timely and rich picture of its diverse products and creating a lively atmosphere。
Yunnan watching the documentary "the swear" on september 24th
The coverage of major topics has been impressive. To explore innovative modes of production, the launch of our two events by the provincial councils, tsui, triggered a resonance and became a financial disaster。
The seven clouds is starting to roll on january 22nd
The national congress has worked hard on the word “inclusion” and has published articles on the word “incorporation”, working together to report, bringing together innovation to produce high-quality, youthful and web-enabled blending products, and enabling technology to use new formats such as ai virtual anchors, 3d virtual ars and others to enhance programme innovation and visibility。
"seven clouds" client released march 4th
To promote the spirit of the party's 20th 3rd plenum, a series of media products was launched, and the voice of nations plenary was produced in five languages。
"seven clouds" client released july 19th
Gathering together to promote the theme of the 75th anniversary of the founding of the new china, launching something like " light to light " and " live to life " 。
On september 19th, the city channel began broadcasting
On october 6th, yunnan watch began broadcasting
Many large, cross-regional media outlets such as "a new era " and "a new era" yoonan " 。
"seven clouds" client live on september 24th
"seven clouds" client live on september 29th
In partnership with zohang, we have successfully completed our new journey to power, the republic's tour of yunnan, which is a full demonstration of yunnan's high-quality development practices。
On september 22nd
It's a long way to build up mainstream opinion. (b) the creation of a new media programme for the coverage of events such as the provincial council plenary, the provincial council economic working session and the provincial council rural working session. There are multiple channels in the media to educate about party discipline. World elephant day, national ecology day and other nodes have launched heavy news stories reflecting new developments in the construction of yunnan ecological civilization. The series, yunnan practice in quality development, demonstrates the vivid implementation of new development concepts across sectors。
On january 4th, yunnan watched the resource economy towards green
The night news revamped the production process with the creation of a new “earning yunnan” section and the secondary processing of the original quality content of the “seven clouds” client, the interaction of which allowed for greater integration。
The party's innovative theory, self-assurance, three minutes of theory, and so on, has been updated to provide timely, authoritative and systematic interpretation of important theoretical topics。
Yunnan watched november 12th
(ii) public opinion guidance
China's economic illuminating theory was played around yunnan's “3815” strategic development goals。
Yunnan watching may 31st
The series “strenching the bottom line, steady support, momentum-building, up to the 2024 yunnan economy” presents a comprehensive picture of new initiatives and new spots in economic development in 16 states and municipalities。
Yunnan watch 1 june
"how can high-paying jobs provide free plastic surgery?" in response to social concerns, job seekers fell into the loan trap, reported in the “one year and one year”, and in the `bill of birds' co-painting of eco-harmonials'. The cloud view review offers personalized comments on social events and effectively directs public opinion。
Focusing on improving innovation, a live launch of " the right open of the mountain " was launched around the hot topic of the network to restore real memory to the audience and spread knowledge of emergency situations in the field。
(iii) public opinion monitoring
Launch of the golden hotline media question (third quarter), for the first time, the yunnan provincial emergency radio platform was launched to extend tentacles to the counties (municipalities, districts) to reach 4. 5 million people in 16 counties (municipalities, districts), with over 7 million hits, and 90 per cent of feedback issues were answered and resolved, facilitating the realization of “business for the people”。
On may 16, the news frequency " golden hotline, media asking for politics " walked into the hsiaoshan home rule county
Journalist survey: who's looking at unauthorised drugs? After the programme was broadcast, law enforcement officers of the drug monitoring authority of yunnan province seized boxes of foreign-produced “special effects” drugs on the spot and punished the shops involved。
On december 16, journalists visited the "special effect" aphrodisiac store
(iv) external dissemination
International communication efficiency has increased significantly, with the hosting of the mekong audio-visual week series, becoming a branding mechanism for new subregional media exchanges。
June 17th. Fifth mekong audiovisual week opened in kunming, yunnan
The launch of the chinese-cambodian documentary " good neighbourly cambodia" and "mekong audio-visual" app-cambodia in the capital city of phnom penh contributed to the understanding and recognition of china and yunnan in the mekong countries。
Launch ceremony in phnom penh, the capital of cambodia, on 6 december
The number and duration of china's theater has increased further as a result of the development of a series of cooperative consensus with the viet nam national radio and others. A documentary with the vietnamese media, mekong-gold to the future (viet nam), actively explored multifaceted cooperation。
As china and the lao people's democratic republic opened for three years, the fourth tier of the media was connected to lively storytellers of the iron and steel road, focusing on the theme of china's high level of modernization and openness to the outside world. The report entitled "handbridge - the theme of the "station tigers" comes to camp hua" was published in 125 north american media outlets, including associated press, reaching 35 million audiences。
Camp 5 july, closing ceremony at yunnan radio and television
The network has set up a special section called "leunnan passage" to broadcast live on subjects such as ethnic culture and non-genetic heritage. Overseas media broadcast more than 20 million times, telling chinese stories and spreading chinese voices。
On april 17th, 2024, 2024 bonfire. Play
Iii. Position-building responsibilities
Launch of the yunnan radio and television 2024 content and integration innovations project, supplementary programme for the dismantling of the 3-year action for innovative integrations, the measures for applications for innovative innovative innovative innovative support for integrating funds, and initiatives to increase incentives for “blowing money” products and further explore the operation of studios to facilitate the integration of innovative and high-quality development。
(i) media integration matrix
Make every effort to create a “seven clouds” client and to establish its full content “total export” status and to continuously enrich the platform's services to enable it to operate in a manageable and smooth manner. A new media-wide ecology was created, and a pilot centre for new technologies was set up, and the “seven color-intracted ecodata platform” was completed and made operational online. The integration of the platform has been steadily advanced, with more than 11 million iptv users。
(ii) integration of media coverage
Consistent with the idea of integrated development with small screens that support each other and add to one stock, quality content incentives are further enhanced to shape core competitiveness. A new media-wide communications pattern was developed through the “preception-led + 2 efficiency plus collaborative handling” content production model, combining the “move priority, synchronized distribution, precision adaptation” communication strategy. As at 31 december 2024, more than 45,000 copies of the relevant manuscripts had been published, with more than 1. 91 billion hits. There were 551 live broadcasts in the new media, with more than 135 million internet-wide views. There has been a fourfold increase in the number of priority works, a 279 per cent increase in reading, interaction and a 20 per cent increase in explosive works。
The new media brands of " cloud v vision " , " see v know " , continue to shine; the micro-documentary " shower china seven " shows more than a million single shows, with more than 22 million internet hits, and several hundred media new media platforms across the country, as well as political agency numbers, participate in interactive transmissions。
The "seven clouds" client started publishing on september 20th
The well-designed h5 blended media product, china in world heritage, which was originally created with original creative work, promotes china's excellent traditional culture and promotes cultural self-confidence and self-confidence, with a total reading volume exceeding 50 million。
The "seven clouds" client started publishing on september 30th
A micro-documentary film entitled " pomegranates in the coloured yunnan " was released on the screen, with more than 12 million hits across the internet, with vivid images of the living stories of the chinese national community's conscious yunnan practice, displaying a beautiful picture of the friendship of the national unity of yunnan, and promoting media integration “to blend” with the efforts to build national unity。
Deepening the 4-tier linkage mechanism and significantly enhancing the influence of the "seven clouds" client-led media-wide dissemination matrix. The main theme, "living the kingdom of yunnan treasures and plants", was broadcast live, with more than 51 million views online. Created the "voice of nationals" brand ip with the "13 minority languages + mandarin" and expanded dissemination coverage。
The original content was played more than 450 million times, and the cloud track hits 160 million times。
The seven clouds end client continues to publish
The seven clouds end client continues to publish
The urban channel, which is based on the “seven clouds” client base, disseminates short videos linked to twitter, microblogging, today's headlines, tremors, fast hands and so on, with a maximum of over 27 million individual broadcasts and a total of over 700 million。
Technology-enabled content production, focusing on the development of new technologies in the fields of aig technology, big data and pan-security, and the publication of books, coming late, up yunnan and other products such as the ai series, opened a new course, opened a new path of “a life called yunnan” and blew up yunnan's “flow”。
The 3rd universal reader's ia promotional film and the mv will be broadcast simultaneously on april 22nd
Yunnan watching the 19th of august
On august 19th, yunnan watch began broadcasting the up yunnan series
From september 14th, tv's late
(iii) integrated platform-building
To accelerate the advancement of advanced integration applications of artificial intelligence, to upgrade the service of the seven clouds platform, to strengthen the whole chain of support for scientific and technological innovation, to accelerate the development of new business patterns, experiences and models for radio and television, to foster the development of new mass productivity for electricity, and to build a new security system that is more comprehensive. Digging specialty resources to create a series of primer accounts and to develop competitive content matrix. The seven clouds tv application is online on the mobile ott platform, with cumulative coverage of over 10 million television users. The establishment of an emergency broadcast content management sub-platform to achieve vertical connectivity of the provincial content management sub-platform to 16 counties (municipalities) and 129 districts (districts) across the province, and the horizontal design of daily information programmes on emergency broadcasting for close to 20 jc member units。
Responsibility for services
(i) information services
Strengthening policy interpretation. Focusing on consumer goods in yunnan province in exchange for new subsidies, first following up on the optimization of the subsidy policy and creating a “link” for information communication. - “consumer goods for new communities” to help optimize quality in consumption. Advocacy efforts on the rule of law continued, with 2353 news stories and 201 thematic sessions, and two in-line reading sessions, with over 8662,000 hits. Strengthening of internet thinking, innovative technology tools, “small cloud assistant” to respond to audience needs, relying on the big model + ai to interact with users and provide information。
Awareness campaigns on drought prevention, telecommunications fraud prevention and so forth have been conducted on a number of occasions. Focusing on food safety, the media series, "the treasure shop for bacillus eats", published on the shivering platform, "the boss yunnan: really broken hearts for safety" with 12. 39 million views。
City bar code, the dither is released on august 2nd
(ii) social services
Since the launch of the media rule of law gang on 14 october, a two-track communication system entitled “new media instant interaction + television depth extension” has created a new paradigm for integrating rule of law advocacy and media。
City bar code video was released on october 14th
City bar code video was released on october 21st
`seven clouds' clients set up a `wise government' platform to access government services at the provincial, municipal and district levels, and to perform policy interpretation and online functions. The efficiency gains were 30 per cent when the "government + people" section was online。
(iii) public goods
Public service announcements such as " together for the forest and the fire, together for the green water mountains " , " public service announcements on clean subject " , 73,000 times, 319,000 minutes。
An ongoing “dreaming travel” education campaign to support the public good, with a donation of $200,000 to the target audience, won the “innovative list” in the wide-broad power sector。
On august 1st, three villages across the country visited the yunnan school of history
Targeted rural rehabilitation efforts, with direct and indirect investments of over 2. 1 million yuan. The clients of the seven clouds launched a micro-documentary film, my country america, and created a column entitled "porning in the clouds" to bring together innovation to tell the story of rural revitalization. In 2024, chu hsiung launched a 25 per cent increase in sales of agricultural products to boost rural renewal。
V. Human responsibility
(i) life report
News was broadcast on hot spots focusing on old-age services, medical care, safe delivery, and protection against drowning during summer holidays, showing initiatives to keep people alive and warm. Our high examinations are broadcast live at the first-ever yunnan admission examinations college, which offers “first scenes” of high examinations through a screen of the yunnan national educational examinations command centre。
(ii) disaster incident reporting
On 22 january, a landslide disaster broke out in the village of coolwater, in the city of zhaodong, yunnan province. Yunnan radio and television quickly launched an emergency response plan, first sending leading journalists to rescue and rescue sites, digging up relief stories, and following up on the search and rescue, rescue and mass resettlement efforts in the affected areas in response to social concerns。
Multi-platforms broadcast public-interest messages such as earthquake prevention and fire protection to improve the resilience of the population to disasters。
(iii) people-centred
The live interview, " the headmaster's coming " , provides real-time answers to questions about the mid-level and high-level examinations that are of concern to the parents of the candidates, helping the students to move forward in their dreams. Healthy is producing a series of comprehensive parenting programmes to help children grow up healthy. The moon is associated with the multi-sectoral launch of a theme reading-sharing meeting to build a “book society”。
Cultural responsibility
(i) promotion of the implementation of the core values of socialism watch
It's a party wind, a chinese wind, a family wind, a new tree wind. Integrating culture-building into day-to-day advocacy, the network's micro-screens work together, creating a strong culture of integrity and continuing to sing clean yunnan's four-season song. Focused columns and feature programmes continued to highlight the typical cases of promoting a culture of integrity throughout the province; the launch of the " golden hotline, clean peers " , which was broadcast live; and the simultaneous launch of the audio-visual " integrity voices " by radio and new media platforms
News frequency launched live on january 10th
The news frequency started launching "close voices" on july 1st
Radio and new media outlets simultaneously broadcast the clean yunnan story in five national languages, allowing the construction of a culture of integrity to enter the village. (a) five sections of yunnan's “current” “homewind enrichment” under the theme “construction of a culture of integrity in the new age” by the client of “seven clouds”
Opening of the topic on 16 august
Operation and maintenance of the “clean yunnan” special area, and regular updating of the “wind yunnan” “winful wind language” and its series。
The core values of socialism are used to rally people and power. The ongoing broadcasts of the zhang gui meith political hall and the cloud ridge model launching hall, among others, have been instrumental in creating a favourable atmosphere for patriotism and commitment to innovation。
On december 30th, yunnan watched the 15th session of zhang gui meith political hall on the power of light
On the occasion of the 8th 1st army festival, we launched the gay lee yi fei show in the yoon-ling model launch hall
Five stories like "neel and the national anthem" and "show more than one life's meaning" are spoken from multiple angles. On a home-grown basis, discover the good things of the good people around them, do the classics of the "yunnan handicraft" and convey the core values of socialism with ordinary and moving stories。
(ii) the transmission of traditional culture of prosperity and excellence
China's concept of good traditional cultural values has been promoted. High standards hosted the 2024 china web media forum, which focused on the integration of media products and was reproduced on multiple platforms. All-round the campaign for the third universal reading congress, “in the spring wind — cloud following”, the reading festival is linked to multimedia, creating a ripple dissemination effect。
23 april, reading festival in kunming
"teachers like light - yunnan celebration of the 40th teachers festival and award of excellence" is a vivid illustration of the sense of excellence of teachers in all fields of our province。
On september 10th, mr. Nungagui led the teachers on the ground to read "the spirit of the educators."
The highlight of the year "jin jiu-china" has been on the rise, and the theme "cultural china line" has continued to be promoted at important time points, allowing people to enjoy their culture in their laughs and to experience "a life called yunnan."。
"the seven clouds" client opened on february 8th
"the seven clouds" client opened the topic on april 19th
(iii) promoting scientific literacy
“scientific” and “scientific education is the future of yunnan” and “scientific encyclopedia” and “scientific night” and “scientific dreams” and “promoting high-quality education and education for the satisfaction of the people” have been broadcasted on such columns as “scientific night” and have covered the latest achievements in science, technology and innovation, the development of literature, and the dissemination of knowledge about a healthy culture。
Vii. Security responsibilities
The yunnan radio and television service has strengthened its management orientation and position control, amended the yunnan radio and television content audit management scheme, and strictly implemented the programme review and rehearing system to ensure content security. More than 54,000 hours of programmes are broadcast on frequencies and more than 56,000 hours of programmes are broadcast on channels to ensure that the system is functioning. Strengthen emergency response exercises and improve safety and security capabilities in all aspects。
Viii. Ethical responsibility
(i) compliance with professional norms
Adhering to the authenticity of the news and not to broadcast false and false news; firmly rejecting cheap and vulgar programming; raising awareness of copyright protection and respect for original creations。
(ii) maintenance of public morals
To promote social morality, to sing for the good heart and to promote social integrity。
(iii) social supervision
Self-censorship, compliance by front-line journalists with professional norms, voluntary presentation of press credentials, free access to public channels for reporting complaints and active response。
Ix. Responsibility to protected
(i) protection of the legitimate interests of practitioners
The rights and interests of the personnel involved in normal outside production activities are firmly upheld, and legal counsel is engaged to maintain normal interviewing behaviour。
(ii) guarantee of remuneration benefits for workers
(b) sign labour contracts in accordance with the law and pay all social insurance and housing contributions in full and on time; and actively organize physical activities and health checks for employees。
(iii) regulation of press accreditation
The annual accreditation of journalists is carried out in strict compliance with the regulations governing press accreditation. Annual accreditation of 572 journalists and write-off of 31 outgoing retirees was completed。
(iv) implementation of staff education training
Under the construction line, online classrooms and live online training systems are three main forms. 68 training courses on integration and media development and international communication skills, covering 2,790 staff。
X. Legal responsibility
In accordance with the law of the people's republic of china on advertising and related laws and regulations, strict enforcement of the regulatory and regulatory processes for the conduct of operations, the establishment of a sound system of inspection of advertising operations, the strict direction of advertising campaigns, the introduction of a three-level review of advertising, increased training of examiners, enhanced review of qualifications in advertising enterprises and the maintenance of a sound advertising market environment. Insisting on social benefits as a priority, strictly enforcing the separation between recruitment and operation and ensuring legal compliance with advertising practices. Dealing with 320 consumer complaints and assisting consumers to recover $5,524,000。
Xi. Follow-up
(i) response
In response to the deficiencies in content innovation capacity in 2023, the urgent need for integration and development, and the fact that production and dissemination synergies have not yet been fully developed, efforts have been made to accelerate the development of deep media integration, deepen the reform of content production and promote the development of high-quality content; deepen the reform of media integration, leading to new experiences of new business models for new products; and deepen technological innovation reforms to accelerate transformational upgrading with new qualitative productivity。
(ii) shortfalls
There are problems of productive capacity building, capacity building for dissemination, competitiveness of blended products and lack of creativity。
(iii) improvements
To deepen the reform of the content production system, with a view to achieving an integrated production and efficient distribution of content; to deepen the reform of the mechanisms for integrated development, creating a network of micro-channels and multi-level communication; to deepen the reform of the mechanisms for the development of industries and industries, which will lead to a better business-to-business interface and a more effective international communications system; to deepen the reform of the operational mechanisms and establish a high-quality economic base; and to deepen the reform of the mechanisms for human resources management, optimizing the incentives for talent examinations and promoting “efficacy”。
