The online version of the video is still hot. Over the past two years, 42 of the 100 most “hot” films have been adapted from online literature, representing more than 40 per cent of the total, almost raising the “half-fence mountain”。
The online platform for combing the market site has been able to find that the visualization of the popular web platform has had a significant effect on the head, and many new entrants have begun to appear in the context of new adaptations such as short video and short play。
Head effect
In the past three years, for example, the 15 internet-based versions of the film and film (see table i) have been better resonated in the market, mainly involving the chinese-language starting-point network (4), the jinjiang literature city (7), the jinjiang network (1), the ali literature (1), the genesis chinese network (1) and the aichi artistic literature (1). Of these, jinjiang liang city (47 per cent) and the chinese starting point network (27 per cent) accounted for the top two, with an absolute quantitative advantage。
The expansion of the sample to hundreds of web-based ip-adapted video shows has resulted in increased access to web-based platforms, such as muscular reading, popular literature, hand-to-hand novel networks, book-to-book novel networks, the chinese-language french-language french-language network, qqqu reading, the da ga network, the chinese-language network, the internet-to-wire reading, and the 17k novel network. However, those well-known front-line web-based platforms still have a quantitative advantage。
As of the first half of 2020, china's digital reading content reserve is ranked as the top three web-based platform, according to the al qaeda consultation, a study on trends in innovation in china's digital reading industry. The above-mentioned chinese language network is a reading service. In addition, it holds 50 per cent of the shares of jinjiang city; it has online platforms such as the hand-in-hand culture and the chinese french-speaking network; and it contains 17k, chinese-language cities, etc. As a result, the internet platform that is popular with visual adaptations appears to be scattered, mostly under the banner of a giant head, and the head effect of the industry is highlighted。
Deep-growing ip to adapt industrial chains
Based on their own circumstances, the head-line web platform has launched a number of initiatives to support authors while working closely with the video industry and constantly re-planting ip chains。
The main approach was to enhance the impact of ip by working with ecological partners to promote diverse adaptations such as animation and video. For example, in the case of the xinjiang media, the televised industry and video reading, which became the "triangular" for telecasting and reading in depth, and the strengthening of the digital content business combination, the market performances of the " son-in-law " , " doro continent " , and the " year of jubilee " can be captured. In addition, in order to optimize the ecological construction of writers, readings continue to accumulate the number and quality of writers through the upgrading of their welfare and the establishment of universities to begin reading。
The chinese online deep-tilled digital content industry has accumulated vast digital content resources over 20 years. Chinese online also needs to look out for partners on how to use these resources. On 20 may last year, the chinese-language online video production team, together with the accelerator, established the chinese miracle film company to build on its value added liquidity. In terms of embracing new patterns, the chinese online network has become the best ip partner for the 2020 fast hand short show, working in depth with fast hand shorts in various areas, such as ip-mandated cooperation, and supply of microshort shorts. Also in the past year, the chinese online network has been investing more and more in the training of writers and has spent billions on supporting original literature。
The technology is based on content production advantages and deep-seated the ip derivatives chain, with short video actions: in february this year, the company invested strategically in casual content engines, such as the short video production company, and in july, the two parties established the siam cultural media company ltd., which launched hundreds of micro-short drama production plans and created the short video content matrix mcn to sustain the ip value-added operation. Specific works include the short play "the morning inheritor" "the bride in my suit" "sweet of memory" "summer fixing boyfriends" "idol, love me"。
The short play is a new direction
Despite the more obvious head effects of the video adaptation ip, new entrants continue to emerge. They include platforms such as seven cat novels, tomato novels, rice novels, crazy novels, and selling points such as free reading。
The front-line web-based platform is facing new entrants. Each web platform will expand its focus to new areas with a view to winning the market. In this context, the adaptation of novels to micro-short plays has come about. The small and short-cycle drama, together with more time spent by users on short video, has turned novels into new races。
The title of the book is changed to "tonight's star likes you " , with 36 hours on the line to top the hot list of the cool short show, and enters the eighth on the top of the hot list of the cool v-list, with the long show on the same list; the chinese-language short play covers a variety of topics, such as the rise of the son-in-law, " i don't want to spend time with the second generation " , " he doesn't want to spend time with the second generation " , " the good of law" , and in-depth collaboration with fast-hand writers allows for the preparation of the platform's novel to be smooth; last february, mi read last february, starting to explore the short show incubation model of the internet ip and working strategically with fast hands on the development of the ip short show, and the subsequent works of " my concord" "the national man is a girl" , etc。
While the short play adaptation has expanded the idea of a web-based platform, the market-based adaptation of a video show has made the platform acutely aware of the need to deepen the angles of the video series and to cultivate the ip industrial chain in order to maximize its effectiveness. In the era of kinghood, there is still much room for development, whether it is a big industry or a new entrants。
