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As is well known, the optimal focus of seo for medium-sized and small-scale websites varies, and it is particularly important that different types of sites use different concrete seo technologies. So what should we do about the seo optimization? If there is any reference to the seo case, today the young editor brings you a case for information。
In this seo case, there are several points, including, but not limited to, a detailed diagnostic analysis of the website and the development of two parts of the refined seo optimization strategy。
I: a diagnostic analysis of the web site。
The main operations of the website, which include company registration, representational bookkeeping, trademark registration, qualification representation, legal services, tax planning, etc., are also familiar to me as i have been involved in a number of cases of online marketing of lawyers, and have been analysed from various dimensions of the website。
Basic information
The site's domain name is an old domain name for more than 10 years, the server is domestic and has been documented and the overall speed of access to the site is relatively fluid. After checking the basics of the sites, my heart is so solid that the old domain name, the search engine, will give more points in raising the weight of the site. Most of all, i am happy that the website has its own dedicated transport staff, and i will no longer have to worry about the embarrassment of being left out of business。
Website structure
The website structure is critical to the overall weight of the website, and it has been communicated to the company staff that the site has been modified several times, but i find that the overall structure of the website remains prominent, that the url level is deep and that dynamics coexist with static pages urls, without any optimization; that the page layout lacks guidance and readability, that the internal chain layout of the website is not in place, and that many places can put the search engine spiders in a loop when capturing the page; and that there is duplication on a large number of pages and that many tdk do not contain keywords。
Content analysis
The production of web content is the focus of the search engine optimization, and high-quality web content not only captures good results, but is also very beneficial for upgrading the keyword ranking. The website, which sells business service products mainly in the form of electronics, has a news-information section that can be used to publish articles, and when it is taken over, the small number of articles in the section is pitiful and dozens of them appear。
Second: develop a platform-based seo optimization strategy。
We've found a lot of problems with the website, and the next thing we know, we're going to design the seo strategy。
Url optimization
In order to increase the overall weight of the website, the existing dynamic urls of the entire site have been fraudulently static, duplicated pages of the urls have been consolidated or 301 jumped, invalid pages have been processed at 404 and so on。
Content optimization
It is divided into two parts, one original and the other collection. Fortunately, the company's product sector is working with the technical sector to achieve some of the seo automation functions as i see them。
Internal chain optimization
With regard to the page characteristics of the site, the full-dimensional construction of the inner chain system provides additional access to the search engine spiders to climb the page and almost all the pages are connected to the site。
Outlink optimization
It's basically an exchange of friendship links。
Commodity optimization
As a result of my repeated communication with product managers, nearly 100,000 new commodity pages have been added, while the product precision recommendation function has been achieved, which further meets user needs by making smart recommendations for the user's needs based on user browse habits and business processes。
Performance growth
The web site seo has been in operation for one year, and although it has been implemented through a number of crashes, scheduling and so on, the work has generally proceeded smoothly, thanks to the strong support and collaboration of the company's product and technology departments, which has led to today's growth in performance。
1. The automation of the seo has significantly improved the efficiency of the website
Savings of at least one editor and one commodity operator
3. The number of pc station keywords increased from 11 to 98, an increase of approximately 79 per cent
4 the number of mobile station keywords increased by 800 per cent from 1 to 81
Business is looking for a high quality seo platform
