There was a legend in the past: "the fans are in the world."。
Although there is now a difference of opinion, pollen is still the subject of great concern to the vast majority of public domain operators. It is becoming increasingly difficult to raise powder and the cost of obtaining it for individual fans is increasing。
This is a naked and bloody fact, and it is not easy to run the public domain。
However, having a good public sign alone is not enough to attract large numbers of users, and effective diversion strategies are needed to increase attention. In this paper, we will explore a number of successful ways to channel public signals to help you expand their reach and audience。
I. Transmitting traffic flows
The search now carried out by wi-fi is a search engine, so wi-fi must exist. As long as there is a search, and a large number of people search, the search is for intent, and the intention is what the merchant wants to catch, there will be an optimisation of the words — that is, the seo, that is, the twitter search ranking。
1. Public name and description
The public name is to be named in a simple and good way, which follows the logic of ranking: public name = brand name + keyword。
Example: xx is to lose weight, xx is to lose weight, xx is to lose weight is to succeed in searching for the term loss of weight in the browser, and in the outcome, whenever there is a loss of weight, the browser will be marked in red。
Large browser data suggests that users would be more willing to click on it three times。
Similarly, in the twitter search, the suggested keyword appears three times when writing a synonym。
Example: in order to lose weight at xx, weight loss techniques are shared daily, weight loss dynamics are shared, and attention is welcome to the fact that such users have a high probability ranking when searching for keywords。
Public identification
An accredited public sign is more advantageous than an uncertified one, with a certified public name ranking with a shorter optimisation cycle。
Small partners without certification must do so first, otherwise there is no greater advantage in the later stages. If the use of the public sign is a declaration, even if there is no ranking idea, it should be certified, indirectly informing the user that it is an official account and increasing the user's confidence。
3. Keyword layout
The title of the article contains a user-searched keyword and selects a high search index keyword。
In the case of weight loss, the content must have been associated with "weight loss" when the user concerned searched。
The title of the article should also be attractive, and key words should be included in the presentation of the article when potential clients see it. Such an operation increases the weight and visibility of keywords。
The system will also determine that your articles are of a level, with a small number of layout keywords in professional articles, rather than simply copying them, replacing them with related words, and that the content of keywords in articles should not exceed 5 per cent。
How many keywords appear in the article? In general, 5-8 times, if too few, the system would rank it in other articles, and too many would affect user experience。
Ii. Flows from common-area platforms
Dancing, fast hands, microblogging, know-how, little red books, searches for foxes from media, internet e-signs, new wave viewers, penguins, bilibili, microblogging, short books, himalayans, soybean petals, etc. Can be channelled, and some industry vertical websites can be posted and distributed。
Iii. Powdering each other
Looking for 6 to 12 similar accounts with a similar volume of fans, there will be a person in charge who will edit an introduction to the 6 to 12 public spaces involved in the exchange. Then, when you're in groups of graphics, you're going to agree to push it in one of them, so that you can boost the powder。
To introduce your account number, let someone know what it is, what it is, what it is, what it is, what it is, what it is, what it is, what it is, what it suits, who it is; what it is possible to put in a few of the most popular articles to make the reader more interested; and what it is possible to focus on the welfare of people who see it。
Fracking powder
The principle is simple. Users need to forward your posters to the circle of friends or micro-communists, monitor them automatically through tools such as mission treasures, mass fissures, and eventually get the seductive benefits you give them, first of all, to see the pain of the target user group, to distill the demand, and to find the attractions that interest the user group。
For example, new product preferences, free skills courses, activity places, dry kits, new product discount codes, etc. Dry packages are the most useful, and each industry must have specific dry material, which is basically a demand, rather than a waste, which is the best attraction for users to take the first step。
Of course, in order to be truly public, in addition to the previous rollover, the quality of the content published by the public sign itself, the retention and promotion of subsequent users are also essential。
Therefore, professional operating teams/brainers are essential for enterprises to be able to operate in public. However, building a professional new media operator will require considerable time, money and effort。
It was suggested that enterprises could try to select new media operators or talent for teleworking through flexible working methods。
Not only can the cost of human use be significantly reduced, but it can also increase job flexibility and even achieve cross-regional selection of the best talent and recommend enterprises in need to choose sweet-paying workshops。
With more than 10 years of experience with human resources in the industry, the sweet-paying workshop attracts 5w+ top-notch new media operators, with full coverage of popular platforms such as “public, little red books, knowledge, microblogging, video numbers, twitching, micro-popping” to meet the demand for a variety of flexible forms of work on a full-day/half-day basis, with savings of more than 50 per cent on human costs compared to full-time employees。
Most importantly, enterprises can find the talent for a heart at a sweet workshop without paying for any platform costs。
