It's 2020Fight against povertyIn this year, the city of yichang overcomes the serious challenges posed by the epidemic and plays its role as a pro-poor sector, boosting consumption and poverty reduction and boosting domestic demand through:DownlineVarious channels have been used to promote the sale of agricultural by-products, such as tea, fruit and meat, in poor areas throughout the city, and to effectively supply the city's rice bag “fruit basket” to boost the income of poor people and accelerate economic and social development. Today, five peaks of tea and muscular oranges can be selected from the wuhan supermarket, and long-sung high-mountain vegetables can be tasted in restaurants in the yichang district. Consumers across the country can purchase the pro-poor agricultural by-products of ichang through mobile phones. From the field to the table, from the orchards to the supermarket, the food on the top of the consumer's tongue opens a new path to poverty alleviation, which has become a new highlight of poverty alleviation and a new fashion for public consumption。
Integration of “advanced” resources and effective sectoral synergies
One is the refinement of policy drivers. The full release of the pro-poor policy dividend from poverty-stricken consumption, the continued identification of priority pro-poor products and suppliers, ensuring the inclusion of a national catalogue of pro-poor consumption throughout the country, and the provincial review of 2046 pro-poor products from nearly 300 market owners across the city. In line with the requirements of the hubei province for an intensive campaign to combat poverty by working in caring for workers and to help them to become fully integrated into the community, efforts have been made to put in place policy measures to reduce poverty by involving workers from the city of yichang. Workers from a wide range of institutions and enterprises throughout the city have been organized to purchase agricultural by-products from disadvantaged areas in a variety of ways. Actively promoting public procurement in support of consumption poverty reduction, the four sectors of municipal poverty alleviation, finance, supply and marketing, trade unions, etc., define the share of each budget unit in the procurement of agricultural by-products in poor areas, 2063 of the city-wide cumulative registered budget, and 205 transactions through the poverty 832 platform, all of which are the first in the province。
The second is full preheating. In order to create a climate conducive to the implementation of the poverty reduction action programme for consumption in yichang municipality, the government has engaged the entire city's enterprises and society in the consumption of poverty alleviation and the expansion of poor areasSale of agricultural productsChannels. In january 2020, the city of yichang held a competition for consumer pro-poor production and distribution, organized 101 pro-poor enterprises in 10 municipalities with poverty-reducing tasks to participate in the fairs, which were held for four days in the field and sold for a total of $5. 255 million in agricultural products and helped 69 poor villages to sell their produce. Activities have created confidence in pro-poor enterprises, resolved marketing challenges and contributed significantly to boosting city-wide consumption to reduce poverty. The yangtze river river specialized co-operative sells $680,000 for saplings, fans, etc.; the jejiang city rains company sells mainly $450,000 for beef buns, etc.; and the hubei wagura valley eco-agriculture company sells $200,000 for rice。
The third is to strengthen support. A series of activities has been carried out, including the promotion of pro-poor products in institutions, schools, canteens, subdistricts, etc.; the role of village-based anti-poverty teams and anti-poverty cadres has been fully utilized; marketing promotions have been organized and marketing channels for agricultural products have been expanded. In 10 municipalities with pro-poor tasks, the organization focuses on pro-poor products and carries out two intensive anti-poverty activities per month in the main municipal service canteens, resulting in direct sales of over 1 million yuan. Organization of 55 units and cadres of the municipal poverty alleviation task force to purchase twinning to support the village's poor and encourage long-term purchase and sale agreements. The organization of services centres for the administration of the city of yichang, municipal hospitals and school logistics offices of the municipal education offices has signed agreements with pro-poor enterprises and poor villages to support sales. The counties of zhuang, yangyang autonomous district have actively sought the support of targeted helpers, and nnet companies have been involved in pro-poor consumer procurement of over $40 million。
Be a big "line" platform to effectively add network power
One is to use the live platform. City and county leaders bring the goods live and speak for pro-poor products. The city of yichang and the provincial governments of yichang and zhuang, yangyang and far-sung county have stepped into the live webcasts to make a strong case for by-products such as umbilical oranges, tea, rice and mushrooms, which have significantly increased the marketing and brand visibility of agricultural products. A total of more than 1. 17 million people watched the live screening of the shivering “mayor shows you to hubei”, which resulted in a value of 1. 40 million yuan for the sale of agricultural products. The director of the poverty alleviation office of the city of kyodong yichang, 5. 17, delivered live live live, with a cumulative audience of more than 800,000, and achieved direct sales of more than 2 million yuan. The county secretary and governor went to the live webcast and helped to sell over 200,000 pounds of citrus for the evening. The city council of jiejiang, which heads the visitors' “rural snacks” shop, has an hour to sell 9,000 kg of agricultural products online。
The second is through professional platforms. To leverage the credibility of the official network by creating a link sales platform. Authorised distribution of information on sales and sales through official websites at the municipal and district levels, micro-credit and microblogging. The pro-poor “832” platform is a national network platform for marketing agricultural by-products from poor districts that is open to market owners in poor districts. The platform has been launched with 227 pro-poor agricultural by-products from pro-poor enterprises of five peaks, long-sun, and far-off companies of over five hundred and twenty-five hundred and twenty-seven, and with a total of $7. 78 million in total sales throughout the city, depending on the economy's half-hour in depth. China's social poverty alleviation network is the only social poverty alleviation network platform under the auspices of the poverty alleviation office of the state council. Ten city-wide municipal market owners with a poverty reduction mandate have been identified for sale at the network's hubei specialty facility, and 173 pro-poor enterprises, or over 360 pro-poor agricultural by-products, have been sold online throughout the city, with a cumulative maximum consumption of nearly $11. 68 million. The hubei yongtai agricultural company has been strongly involved in the distribution of pro-poor consumer networks such as the china social poverty reduction network and the “poverty reduction 832”, with cumulative sales exceeding $5 million。
The third is to build a permanent platform. It is constantly opening online marketing channels, coordinating the kyoto group, and opening the china-china specialty kim dong yichang poverty alleviation museum, which is aimed at the sale of more than 200 specialty products, such as fruit, tea and rice, throughout the city. This has resulted in sales of more than 13 million yuan. In particular, the “poor house” has introduced “order” sales services, tailoring product packages to different customer needs. The national development bank offered to order a total of 750 yuan/part of 38 pro-poor goods for consumption, and the operator of the yichang poverty alleviation house submitted on the same day a package of products covering products from poor counties, such as citrus oranges, qingjiang wildfish and the tea industry. China's three directorates proposed 300 or so packages for pro-poor products of $300, $500 and $800, and the yichang poverty centre produced a product package at the first opportunity。
Getting a lined-up line to keep it alive
One is to grab a physical match. Actively seeking better business and logistics for marketing of agricultural products throughout the city, supporting pro-poor agricultural sales and ensuring “win-win” for pro-poor products and entrepreneurs. In the three canyon logistics park, known as yichang large rural trade city, cold chain warden distribution centre, logistics information exchange centre, a “pro-poor consumption zone for agricultural byproducts in yichang city” was opened, providing 40 shops to 10 municipalities with pro-poor tasks, with a total area of 1515 square metres, and a “three-exempt” policy of rent-free, water and electricity-free and parking-free businesses, selling nearly 600 varieties of agricultural by-products in special areas, cumulatively achieving over $7. 4 million in farm-aid sales。
The second is the promotion of land interface. To expand the scope of the consumption and poverty alleviation subdivisions, to select more powerful pro-poor enterprises and hospitals, schools, landscapes, parks, etc. In urban areas, to establish special anti-poverty counters to facilitate easier access to urban markets for agricultural products in poor areas and to serve the real demand for the upgrading of urban consumption. (c) promotion of intensive cooperation between the marion green power company and the distribution system for the construction of two consumer anti-poverty centres in yichang city. Through the active coordination of key commercial and trade-flowing enterprises in the north mountain supermarkets, the national trade corporation and ass, over 30 pro-poor leading firms across the city have been connected. The national trade supermarket has signed a 1. 5 million-pound tea-leaf harvest agreement and 200,000-pound potato sale agreement with the poor village's five-capture pick-up village to ensure that the poor people have a vested income. In order to combat disease and poverty, a total of 30 million yuan of tea has been allocated for the purchase of special funds to alleviate poverty, which has led to a steady increase in the income of more than 5,000 poor households, benefiting more than 10,000 people. Ichangmu fruit alleviates 50 tons of cyanide in yangyang, 170 tons of citrus and over 400,000 pounds of sweet potatoes, which indirectly boosts the income of nearly 1,000 poor households。
Thirdly, there is a rural-urban interface. To continuously meet the new needs of urban residents, to upgrade the real situation, to innovate in production and distribution, to promote the transformation of poor people's products into commodities and harvests into incomes and to boost the income of poor people. During the epidemic control period, village-based cadres have organized “cargo-to-door” packages, which have been selling over 6,000 chickens, 19,000 eggs, 4,000 pounds of fruit and 3,000 pounds of vegetables over two weeks. Heungshan county has organized large-scale purchases of pro-poor products by cadres from all districts, and has been engaged in “single” consumption to alleviate poverty. More than 1,800 kilograms of tea have been purchased by 75 party agencies and enterprises throughout the county, amounting to $727 million. Since last year, the combined efforts of the various departments of the city at all levels have helped boost the income of the poor by-products of tea, fruit and meat, amounting to nearly $2. 68 billion in poor areas of the city。
