Encyclopedia explains this: the search engine is optimized, and the english name is seo, and it's search engineering optimization. This is a technique for studying the ranking rules of the search engine, which helps us to understand how the search engine works, how to capture the content of the web page, and how to decide how to sequence the search results of a keyword。
The domestic situation is different from that of abroad. In the country, most enterprises do not build their own websites, but rather use platforms such as microblogging, twitter, poaching, or skycats, so seos are relatively new to many. But abroad, it is common to build their own web sites, and seos are mainly targeting google as a search engine。
The idea of google's seo actually affects the idea of optimising many platforms in the country。
Google seo, for example, suggests that authors write with simple and clear sentences, divided into small paragraphs, each with two or three sentences。
In short, the seo is a technology that allows your content to go up the front page of the search engine around a keyword。
First, a report by hubspot shows that there is a 350 per cent increase in traffic on websites that publish articles on a regular basis than those that do not。
From here, we can get an important message: there should be a regular frequency for publishing articles, not three days for fishing and two days for tan. When looking at domestic platforms, such as public numbers, the system recommends accounts that are usually sent at a fixed time。
Only regular updates can make clients more viscous。
Google also stressed the importance of content. High-quality content is one of the three main success factors for a good seo。
The other two elements are the design of the web interface and the speed with which the site is opened。
So today, in chapter i, let's talk about the content that meets the requirements of seo。
How do you write the seo
Step 1: choose the theme, select the content and hot spots of greatest interest to the user
There are five ways to help you find hot spots:
1 reddit
2 quora (equivalent to united states knowledge)
3. Focus on competitors ' websites and blogs
4 make a user image and mark your target client characteristics, such as age, sex, income, hobby, social objectives, etc. Find the target users, and you'll know where they often appear。
5 input bid platform, peer analysis, ai integration
Note: if you do not know how to use tools and the bidding platform, you can look at the detailed course on the “147so” website, as the platform does not allow the sharing of links。
Step 2: researching keywords, choosing topics
Enter the keywords in the google search box, which automatically recommends some long ending keywords。
You can also use keyword tools like:
Google adwords, semrush - co♪ and i'll never forget ♪
For example, by using ubersuggest to enter words like how and can, the topic could be introduced。
Step 3: it's critical to write content that fully meets seo requirements
The title is intended to be attractive, for example, by replacing the words “this complete scope to move over” with “5 mobile seo tips”。
A combination of " numbers + text " can normally be used。
1. The article should be a little longer, approximately 1000-2000 words. The articles are too short to be captured in google because they are too little to understand. If your competitors are too lazy to write long letters and you're willing to write, then your articles are more likely to be included. If the original is too difficult, it can be written using tools such as “147seo”, “watermelon ai”, which are more compatible with seo optimization, with standard tdk and google-like seo structures。
Step 4: optimizing reading experience
The first three steps are intended to make the content more compatible with the search engine's preferences, and this step is intended to make the reader comfortable。
This step is equally important, as the search engine determines whether or not to record it, looking at many aspects, including user experience, such as the opening rate, the jump rate (how long after the user opens the page) and the reading completion rate (whether the user pulls the article to the end). This criterion also applies to many platforms in the country. So when you look at a video or article, the blogger often uses the cta, for example, to throw out a topic that attracts the eye, like "travel power" 5,000, just to keep the user off the page for five seconds and reduce the rate of jump-off; or "the answer at the end of the text has a resource link" to improve the reading rate, which is called the completion rate in the video。
In order to enhance reading experience, we need to pay attention to the following points, which are useful not only for promoting these methods abroad, but also for doing seos on domestic platforms:
1. Simple and interesting language
2. Multiple subparagraphs, two to three sentences per paragraph, one row between the paragraph and the paragraph, with 1. 5 to 2 times the length of the line
3. The article should have subheadings that distinguish between different content segments and allow users to understand the logic of the article
1. Insert multimedia content such as pictures, videos, music into articles. Google reports show that multimedia content significantly enhances user experience。
Step 5: keyword optimization
Do not overstretch keywords, and some short keywords can be replaced by proximity. The short, highly competitive term can be transposed to a long end by adding a qualifier of time, place, etc。
For example, “seo competition” is highly competitive, but if it is replaced by “seo strategy 2021”, there is an opportunity to move to the first page in a short period of time using a matching approach。
Step 6: social media sharing
Different types of blog content are suitable for sharing different social platforms。
Food content, more suitable for distribution in instagram and pinterest
Seo technical, news, more appropriate for twitter
Teaching type, long video, more suitable for youtube。
Which platform would you prefer? It takes constant testing to know。
Remember the story of the pony crossing the river
Step 7: building the outer chain
Strategies for outer-chain construction include:
1) link summary (l)I don't know
2) invalid link repair (broken l)I'm not sure
3) get links from podcasts (build l)Inks from podcast)
4. Develop branding strategies and methodologies
Become a source for journalists and bloggers
6) early communication (pre outreach)
7) edu resource page lInking)
8) the moving man method
9) visiting information diagrams (guestographics)
Step 8: analysis of impact
The change in ranking of the website is regularly tracked using google analytics。
Through the pdca (plan-implementation-check-award) approach, see if our practices are positive for the ranking of the website。
It's also important to remind you that normal seo optimization takes two to three months to get the keywords on the front page, even a great god like brian dean
