Web site optimization: why be a seo
The aim of seo is to increase the visibility of our website on the search engine so that we can be seen first in a billion searches, so that there may be orders or direct hits on our ads to make a profit, so it is very important for a website that only wants to lose。
One, seo is very cheap
Compared to competition, seos are labour-oriented jobs that do not require or cannot be done with a direct amount of money, but are short and stable。
For example, you usually have a daily limit on consumption, many of which are limited by geographical, gender and different keywords. For example, an ip in relation to a person who is beijing-based but who is certainly in shanghai, it is possible to place ip restrictions on participating in a number of competitions in shanghai, which are never to be shown, without which it would be difficult to try again, but it is also likely that some of the clients will be lost。
And... For example, price-fixing limits on how to download a daily minimum consumption to prevent an accident, and at some point, our website will certainly not be imaged to customers and will lose a portion of its clients for no reason, and seo will never do so again。
The seos are not cost-free, and approximately no human cost is required, but they are relatively less costly than those instruments, such as when bidding。
2. Stability of seo flows
In general, less stable rankings on the site can affect changes in the magnitude of natural flows, which are not a good sign if natural flows are more volatile and 100 degrees are more impressed by the site. This is a justification for the negative impact on the website of the magnitude of the changes in the external chain that we normally analyse。
For the web site, especially the new station, more stable performance is important for the 100-degree ranking, and the upgrading of the site is more appropriate for the long-term optimization system。
Once the actual seo has been ranked, it can not be maintained for a significant period of time, as long as the source of the flow, compared to the competitive ranking, ceases to be in place。
3 and the impact of seos is broader
Many stations are suitable for seos, not for my other promotions, such as the film station, the novel station, etc., where users can offer high profits and are not better suited for advertising。
At the same time, there is little demand for those sites, such as the hundreds of thousands of dollars a day for a movie name, and the promotion of those sites is clearly not very positive for seo。
4 and seo applicability
Seos are more applicable than advertising, are very flexible and close to mysterious users。
For example, if you want to have some extra traffic from advertising, you need to take into account the relevance of advertising to the pages and to the pages. If you don't need a lot of landing pages on your website, the trouble with putting in an ad is that you need to set the right ad for every landing page, you choose the right drop platform, but you can't guarantee that your ads are very user-friendly, and you can't try to avoid some malice and then click, etc。
Five, seo is very targeted
The seo is highly relevant and credible in relation to the subsequent web site roll-out。
All of our network marketing is done for the purpose of fulfilling the mission, and using a platform promoted by a third party, problems can arise. For example, your local platform is likely to be well ranked, except that it is inappropriate for a third party to place an advertisement on your opponent; your announcement is likely to be deleted for some time or to be covered by your opponent, your ranking disappears or your opponent's ads are advertised; if you have a third-party comment, your platform will not be able to protect your opponent from malice, many of you will post a billboard in a 100-degree bar, and your ranking will be counterproductive。
If you're in charge of your territory and then use seo, you can, in addition to the shortcomings of the right and the right, beautify the impact landing pages so that they can provide users with trust; you can improve communication with users by putting in commercials, thanks a lot, your microblogging address, etc.; and you can do everything you want to do on your website without interference from the outside。
6 and seo has a higher quality of natural search traffic
When a user searches for information that is needed, most of the intent is clear, when a user searchs for a particular information, if there is the information that the user would have asked for, it is possible not to give traffic to our website, and the actual search is well targeted and has a higher conversion rate (the details can be found in the blog " optimistic directions and elements for improving the conversion of the website " )。
The higher the quality of website traffic, the higher the usefulness of the website, and the fact that one of the three principles of seo optimization is practical, we suspect that “feasibility” has the most direct impact on the 100-degree ranking of the site。
Thus, the most effective natural flow of the website has an impact on the 100-degree ranking. In particular, it is the site or page where the keyword ranking has been optimized to the first three pages, and the rapid and effective natural flow is the most important indicator of whether or not it has been modified to enhance the usefulness of the website by testing its attractiveness and usefulness。
Seven, the seo's precision is very clear
Most of the current dissemination methods are nothing less than the deliberate or unintentional placement of the site in the eyes of the users, who would have been futile if they had not had no intention of ftp access to the site。
Users from the search engine refused to look for them, and the intention should be clear. If your website appeared in front of them at this time, the chance of ftp access would increase the rate of conversions to a huge fat。
Most of the users of seos are based on search requirements, which are much more accurate than those advertisements, but also have higher conversion rates。
At the same time, for example, when you take part in the bidding, many of the competing landing pages are very single, single-directed to the front page, and not to the only page that the user needs, which is an issue that cannot be completely and permanently eliminated at the time of the bidding。
8, seo expansional
When the site completes its higher weight, traffic can be obtained for the site from long end keywords. Long-tailed keywords are highly targeted and target bombs, with a small number of searches, are sufficient to give concrete expression to the strong will of the client (see in detail the consultation on the ma hae-jian blog, how to combine and dig a long-language keyword)。
At the same time, the flow of online hotspot keywords is enormous, and how the network can promote dynamic information that should focus on hotspot events. It's the hot spots that can be seen by looking at the rankings. Preferably, the choice of the hotspot with the industry or the hotspot, or the other side of the subject matter of the website, maximizes the value of the traffic route。
9. Strongest seos are more competitive themselves
The reason for this is that in many industries, competition is intense, and seo is a flow point, which could have a significant impact on the company's operations。
... For example, the classification information kiosks, which are currently in the forefront of classification information, are well known, and in most cases because of the good work being done by seos. And in a geographical industry, for example, your competition has been ahead of you, not only to take away your users, but to make those users trust their opponents, probably because he's ahead of the 100-degree search。
10, seo is a stepping stone for overall marketing strategy
It is true that seo does not belong to sem in its nature, but it should generally be dedicated to marketing, paving the way, or optimizing the flow that i get, which is a factor that can be smoothed to reduce the rate of exit。
In short, it is not necessary to identify a single element: how a website can consume those flows in order to optimize them and turn them into a transformation. There is a question of how high-level seos are needed. Many sme product sites are not specialized in seos, most of which actually outsource seos to address 360 optimizations (in the rankings). The differences here are wide. Most seoers can help, if only because they can solve the issue of rankings, but the rankings are stable, they have a marketing factor involved, except for the good quality of the seo traffic malls, where the rankings are stable。
How's it going
It's a better company。
Web technology co. Ltd. Is a better branded internet company that provides services such as website promotion, public domain development, seo optimization, etc. The company serves its clients professionally and pragmatically and has always been guided by the concept of “client first, good faith above all” and is trusted and supported by its clients。
At the same time, the company's technical team is strong and can provide high-quality technical support and services to its clients, a secure internet company。
What's the average cost of seo outsourcing
When the firm was looking for seo service, the most important point was: effect, price; under all the same conditions, the result was the right price, so how did seo service get the offer
Seo outsourcing companies generally listen to the competition of keywords for reference prices, which is also called a 100-degree index, and the less competitive, the more expensive the competition is, with a set of 5-10 in about 30,000 a year. It also depends on the trade, such as the medical, tourism and financial sectors, which are expensive even in ordinary terms。
Reasons for affecting seo outsourcing prices
Value of keywords per se: the word type, search volume, number of bids, price of bids。
The value of keywords to the enterprise: the impact of keywords, the benefits that keywords can give to the enterprise。
3. The number of competitors, the strength of competitors and the advantages that competitors have learned to gain。
4. Business demand for optimization: keywords rank on page 1 and other
5. Enterprise web site seo outsourcing starting point: the extent to which the website needs to be revamped, the richness of its content, whether it has since been systematically optimized or severely penalized by the search engine。
Optimized pricing of seo outsourced service keywords
Number of keyword search results
(a) the results of the search must not be less than 1 million: the first category is less contested
(b) the results of the search range from 1 to 3 million: they are not moderately small
(c) search results of 3-5 million: medium
(d) search results of 5-10 million: above average
(e) search results of more than 10 million: what are the difficult words。
100 degree index
(a) not more than 100 searches: less competitive
(b) 100-300 search times: what is the medium-minority
(c) 300-500 search times: not medium
(d) the number of searches 500-1000: above medium
(e) more than 1,000 searches: what are the difficult words。
A hundred-degree search for a 100-degree search for a keyword search。
Number of competitors
(a) no domain name competition in search results: less competitive
(b) 10-30 competitions with domain names in the results of the search: non-generally small
(c) 30-60 competitions for domain names in the results of the search: in what grade
(d) 60-100 field name level competitors in the results of the search: one medium-size
(e) the search results include about 100 domain name competitors: what are the difficult words。
First page: competing power
(a) the first page is also the home page of most websites (non-governmental, non-portal, non-industry): it is not less competitive
(b) the first page does not contain much more than five common web pages of competitors: they are generally small
(c) the first page of the competition is the home page of most websites: it is not below average
(d) on the first page, there are more than four high-quality stations (industry, government, portal) home pages or table of contents: all medium-sized
(e) the first page has no more than eight high-quality stations (industry, government, portal) home page or table of contents: it is a difficult word。
Number of priced sites
(a) price ranking of 0 stations: what is less competitive
(b) price ranking of 1-3 sites: medium-size
(c) price ranking site 3-6: not below average
(d) price ranking site 6-10: medium margin of category 1
(e) ten sites: one of the most difficult words。
Seo outsourced offer range
For the above five reference indicators, one can be judged on the basis of the actual middle of the keyword without the overall structural difficulties:
Offset a, probably seo outsourcing price: 800/month (site optimization software)
Offset b, seo outsourced price estimates: $800-1200/month (full site optimization software)
Over c, seo outsourcing price positive: dollar/month (block-wide optimization)
Off-d, seo outsourced price estimates: dollar/month (site optimization system)
E, seo outsourcing price positive: 0 yuan/month (total site optimization)
