Many of the friends who work as station chiefs or as business promoters feel that seo is a hair chain and a friend chain, but this idea is outdated in the current search environment. Now the search engine is getting smarter, and it values your inner power. You know, if you make a mess inside your website, you can't keep up even if you pay a lot of money to buy extra chains. Internal optimization is like the foundation for building a house, the foundation is unstable, and the structure above it is also an aeroplane. Today i'm going to talk to you about where this internal optimization should come from, and we're going to talk about real and real dry stuff without talking about the terms of our heads。
Page title settings
A lot of people write titles, and they think the more they write, the more they think it's a big deal. The title is for the search and more for the user. A good title, the keyword must be left-handed, because the search engine grabs from left to right, the weight of the front word is higher. But you can't just say words. You have to be able to say words. For example, if you want to be a product word, you have to reflect your expertise and your ability to solve problems. With regard to word count, it is recommended that it be contained in 30 han characters so that it can be presented in full on the search result page. If it's too long and it's covered with ellipses, the user's desire to click is reduced. Moreover, the title of each page must be the only one, so don't be lazy and use a single title, so that the search engine will think that your site is a duplicate of content and a direct downing。
Description
The description label, while not directly involved in ranking calculations, directly affects the rate of hits. Think about it, the user finds a word, sees your title, and then looks at the two lines below. If the description is clear about the pain of the user, or if you show your advantage, it's at least 20 percent higher. When you're writing a description, you have to put your core keywords in it, and you just show up two or three times. It has to be written that way of talking to old friends, telling users what he can get on this page, not a bunch of cold parameters. If you are a website for selling services, the description can be accompanied by a hotline or preferential information, which is much better than a dry introduction。
Density of keyword
Previously, it had been said that the keyword density was to be kept at 2 to 8 per cent, and the standard was now less rigid. The point is the word “natural”. You have to say the words at the beginning, in the middle and at the end of the article. In particular, the first 50 words of the first paragraph are crucial, which determines the subject-matter definition of your content that is quoted in the search. Don't try to repeat it for density purposes, so that users read it like they're reading a password, and it's too bad. Now algorithms can identify your theme by semantic analysis, even if you don't appear as many keywords as you can, if your content is relevant. There is a small technique to use more synonyms or synonyms, which increases semantic richness and avoids the risk of over-optimization。
Website open speed
User patience is now very limited. According to the data, if a page is loaded for more than three seconds, more than half the users will turn it off. This is fatal for seo. The search engine monitors the exit rate of the users, and if everyone doesn't get in or run, it feels like you're not good enough. Optimizing speed begins with a few details. First of all, the servers, don't buy a few dollars of shared space for a month, and the bandwidth must be sufficient. The next is the code, which deletes all the useless spaces, notes and consolidates the css and js files as much as possible. And there's the cache mechanism, which allows older users to access again in seconds。
Navigation structure design
The structure of a good website should be flat, simply because users go in from the front page point and must find any internal page within three steps. If the hierarchy is too deep, not only does the user pass out, but the spiders of the search engine cannot climb in. It's recommended that you do a breadcrumb navigation, which is the form of a “front page > classification page > article page”. It not only tells users where he is, it also increases the relevance of internal links and is very friendly to spider capture. In addition, the text on the navigation must be in plain text, not in the flairs or in the flash, which spiders can't read。
Internal link layout
The inner chain is the bloodline of the website, and the bloodline is connected so that the weight of the site can flow. Many newcomers are prone to two extremes: either a full inner chain is missing or a full inner chain. The correct approach is to make a hyperlink to a relevant article or column page on your website when the article refers to a relevant concept. This would have two advantages: to direct users to depth reading and to increase stay time; and to tell search engines which pages are core pages. Remember, the inner chain anchor text has to be diversified, not to use the same word with a page, which is so fake. A thousand-word article, three or five inner chains is enough。
Picture properties optimization
The search engine can't read pictures. It can only use words to guess what the picture says. It's time for the alt properties to work. Every picture you have to add a description to it, a keyword to the text, but not too much. Not only will it help you rank in the web search, but it will also give you a lot of traffic in the photo search. Besides, the size of the picture must be compressed. Now the phone's taking pictures, it's gonna get stuck on the website. It's a professional practice to use tools to press around a hundred k, and to be clear. Also, the file name of the picture would be better served by changing it to a spelling or a keyword instead of a default set of numbers。
Content quality control
This is central to internal optimization. The search engine now values eeat, which is experience, professionalism, authority and reliability. Your writing really solves the problem. Don't fuck with the collection or the ai bullshit. It's a thing that can be seen at first sight without any nutrition. You have to be on the user side, think what they're looking for, what trouble they're in. More real data, cases, or your own personal experience are included in the articles, and this text, with temperature, not only does the user likes to see it, but search leads to high marks. In terms of word count, don't keep writing three or 500 words, but the text is usually more than one or two thousand words in depth, because you have to have enough words to get to the point。
Technical details
Some of the pits are not noticed and the efforts made may have been wasted. For example, check if there's a dead chain, and that's a 404 page, or do a 301 jump to the normal page. There are robots files to see if important folders are accidentally shielded, causing spiders to fail. Https encryption is now a label, not only for security purposes, but it does have the advantage of having an encrypted website ranking. And now most of the traffic is on the mobile phone, and if your web site is out of order on the phone and the font is so small, it's basically goodbye. It is important to design it in a responsive manner to ensure that it is displayed on all kinds of screens。
User behaviour data
Internal optimization does not work well. Finally, we have to look at the data. More attention is paid to the backstage exit rate, the length of stay and the number of pages per person. If the jump rate is high, it means your content is not attractive or your page layout is ugly. If the stay is short, it is too shallow to retain. You can't change anything with these data. Seo is not a matter of once and for all. It is a process of constant fine-tuning and optimization. You have to look at it every day, trim it, like you do to your own children, to thrive。
Last but not least, there are really no shortcuts to internal optimization in the seo, which is to take one place at a time with these trivial details. Don't think about black hat technology. Those things are fast, but they're fast. You do what you're told, you're serious about what you're doing, you'll find that the ranking is natural and it's very steady. I hope that this experience will help you get lost, and we'll work hard in this industry and do something。
