The seo (search engineering optimization) refers to the enhancement of the website's ranking in the search engine through the optimization of the site, with the aim of increasing traffic and increasing brand visibility. The seo diagnosis, on the other hand, refers to a comprehensive analysis of the website to identify the problems and propose solutions. What are the points to be taken into account in conducting the seo diagnosis? The analysis will be presented below in eight areas。
I. Keyword selection
Keywords refer to words entered by the user in the search engine, and the website should also optimize them. In conducting the keyword selection, the following factors need to be taken into account:
1. Target users: to understand their own target user groups and their common search terminology
Competition situation: analysis of the key words used by competitors and choice of competition strategies
3. Search volume: selection of key words with a high search volume relevant to the website theme。
Ii. Page structure optimization
The page structure refers to the way elements of the web page are organized and organized. In optimizing the page structure, the following points need to be noted:
1. Title setting: each page should have a single title and use the h1 label as far as possible
2. Key word density: not too high or too low, in order to ensure a moderate critical word density
3. Quality of content: to ensure the quality of content on the website and to avoid, as far as possible, duplication of content, nonsense, etc
4. Internal links: a reasonable internal link should be set to facilitate user access to the website。
Page velocity optimization
Page speed refers to the speed at which the website is opened and is an important factor influencing user experience and the ranking of the search engine. In optimising the page speed, the following points need to be noted:
1. Photo optimization: to compress images to increase loading speed
Cache settings: cache technologies can be used to speed up page loading
3. Code streamlining: codes can be streamlined to reduce redundancy
4. Server selection: servers that can be selected to improve access speed。
Iv. Exchange construction
Extralink refers to links to one's own website in other websites. The following points need to be noted in the construction of the outer chain:
High-quality links: high-quality external chains are selected to avoid low-quality links affecting website ranking
Natural links: natural links should be obtained to the extent possible, avoiding the use of illicit means to acquire outer chains
3. Extra-chain quantity: controlling the volume of external chains and avoiding over-reliance on them。
V. Site structure optimization
The structure of the website refers to the relationship and organization of each page of the website. In optimizing the structure of the website, the following points need to be noted:
1. Navigational settings: reasonable navigation to facilitate user navigation
Cataloguing: catalogue of web sites to be classified and user-friendly
