What are the best performance indicators for seo keywords common in website optimization
I. Qualification of keywords for content pages
In content marketing, where original content is an essential element, it is a fundamental means of achieving the goal, the seo commissioner will use the content matrix for effective outreach, the most critical of which is coverage of a particular type of long endword。
To this end, you need to use the seo data monitoring software to keep track of this part of the keyword on a regular basis, to ensure that it is ranked in the desired position and to capture the original base flow。
Seeo keyword optimizing performance indicators
Ii. Quantity of original content acquisition seo outer chains
We often say that the best link bait is high-quality content, which has proved to be perfectly correct with sufficient respect for copyright, although it remains a channel for higher conversion rates in the outer chain。
There is a need for regular monitoring of the number of external links available to each article on the internet, in order to determine the current perspective of content preferences in the relevant industry and to provide a basis for the next content strategy。
Iii. Flow quality indicators from seo
1. Rate of exit
Definition: the number of visits that leave the website by browsing only one page is a percentage of the total number of visits, i. E. The number of visits/ a summary of all visits by browsing only one page。
Meaning: the exit rate is a very important sticky indicator for visitors, which shows the level of interest in the site: the lower the rate of exit, the better the flow, the more interested visitors are in the content of the site and the more likely they are to be effective and faithful users of the site. The indicator can also measure the impact of web marketing by indicating how many visitors have been attracted to promotional products or websites and have been lost, in the form of cooked ducks. For example, the website advertises and analyzes visitors' indicators from this outreach source, and the rate of exit reflects the appropriateness of choosing the medium, the excellent writing of the ad and the good user experience of designing the portal page。
Average duration of visits
Definitions: average length of stay on the website per visit, i. E. Average length of visit equals the ratio of total visit time to number of visits。
Meaning: the longer the average visit, the longer the visitor stays on the web page: if users are not interested in the content of the website, the pages will be closed sooner, and the average time of access will be short; if users are interested in the content of the site, they will stay long and the average time of access will be long。
3. Average number of pages visited
Definitions: average number of pages visited per visit, average number of pages visited = number of views visited。
Meaning: the average number of page views indicates the increased interest of visitors in the website. The large amount of information browsing has also led to a better understanding of the website by visitors, which has been beneficial for the transmission of market information and the generation of brand impressions so that future sales promotions are beneficial. In general, the indicators of average number of page views and average duration of visits are analysed together, thus measuring the user experience of the website。
Iv. Social media influence
Indicators for assessing the impact of content marketing in social media include, inter alia, the number of readings, forwardings, reviews, which you may use as a tool for social analysis to keep track of these indicators on a regular basis, which is a test for real content marketing, which will help you find out what is most popular, and you can use these data to determine why some things are better performed than others, and then make reasonable adjustments。
Usually, you can use the social media platform's own analytical tools to monitor this part of the data, such as data analysis in the back office of sina weibo。
V. Competition-related indicators
Sometimes content marketing requires, in addition to looking at its own relevant indicators, the content of the target competitors, how well the data indicators are performed in the various channels, and whether your content strategy has had some impact on them and, if not, how effectively to adjust it。
Vi. Flow conversion indicators
1. Number of conversions
Definition: number of visitors reaching the conversion target page or completing the actions expected by the website operator。
Meaning: transformation is what a visitor does to a website manager who wants a visitor to do. Related to the outreach objectives and effects expected by website operators。
Conversion rate
Definitions: conversion rate = number of conversions/visits。
Meaning: the conversion rate is the efficiency of access conversion, and the higher the value, the higher the number of visits, the more completes what the website operator wants from visitors。
Expected target conversion rate
In making a content marketing strategy, you must have a potential goal, such as getting the number of registered users, attracting the number of fans, and the number of pvs expected. We need to focus on this component, look at the performance of content marketing at all levels and further enhance the effectiveness of the content strategy。
Point assessment:
Many of my friends who do seo or seo training do website optimization on a daily basis, which leads me to wonder whether the so keywords such as 100-degree search for resource platforms or 100-degree statistics are being used to optimize indicators tools, or what rankings their own websites will generate, how much benefits, etc. Question: what is the efficiency of this? It is the right technology to use the digital statistical assessment to validate the effectiveness of seo。
Work on seo and the flow transformation of keywords are subject to data analysis. The seo exercise without data indicators is not efficient. Generally, there are many indicators of refined keyword optimization, including, but not limited to, website entries, ranking of all keywords, construction of the site's outer chain, website traffic and even more central site visitors。
