Previously, the new “fine” beverages for children by a company spread across major media outlets and were referred to by many internet users as obscene, while the company stated that there was malicious manipulation. Beijing morning, 20 may
It is understood that the “boiled” beverage, which was launched by a company early this year, is now broadcast on the central television children's channel and on television stations throughout the country, as well as on some bus and subway-borne television. The advertisement was about a couple of five or six-year-olds kissing the bottle and saying, "i'm going to be cool, i'm going to be cool."。
According to professor wang fook tung of the chinese department of beijing university, the expression “fun” itself appears in the chinese language of the university of beijing as a expression of feelings after the sexual life of men and women. When a friend from taiwan saw the ad, he told the press that “the meaning of `fooling' in taiwan is well known! It's so vulgar that it's hard to imagine using this term to name the product”. In this regard, the ministry of advertising, for its part, is of the view that advertisements currently broadcast on television for items of life are generally reviewed by the ministry of advertising in the broadcast media in accordance with the national advertising act and can be broadcast as long as they are not in violation of regulations or discipline。
Article 3 of the law on advertising provides that “advertisements shall be genuine, lawful and conform to the requirements of the construction of socialist spiritual civilization”. Article 7 states that: “observations shall not: (v) hinder public order and be contrary to the good conduct of the community;” it is also mentioned in the circular on the cleaning up of advertising with disruptive content issued by the ministry of public information and others:Public informationThere are still issues that cannot be ignored in media advertising, which is characterized by the persistence of advertising that is contrary to the requirements of the construction of socialist spiritual civilization, as well as by the low profile of some of the advertisements and the vulgarity of the terms used, which cause popular discontent and resentment. The “goodness of society” provided for by law, although not defined in detail, is still understood by general social concepts. It is clear that this advertisement is contrary to the public order principle of society. This was previously concluded in the 2001 case of the famous “girlplayers” in the advertising industry。
Modern advertising is increasingly affecting the lives of the public and some advertisers have sought to innovate in an effort to win by surprise and attract attention. But a good, tasteful ad should take into account good public order while being artistic and creative. After all, respect for public order is a “bottom line” for wise merchants and business ideas. Zhao xiaoqin
