1. Optimization of page keywords and keyword density
Many search engines determine the relationship of the page to keywords by the number of keywords on the page, the higher the relevance of the page, so as to ensure the full utilization and rational distribution of keywords throughout the page. Specific approaches include: making full use of all available factors, without excessive repetition or simple scheduling of keywords; following the necessary grammar rules and creating natural fluid language to make web pages attractive; and considering the optimization of page factors, the distribution of keywords in web-page title characters, web descriptions/key characters, text titles, body text content, text links, and alt symbols。
2. Framework optimization
The so-called frame page is the yi side navigation menu of one of the yi pages that is fixed, while the information on the other yi side of the page can be moved up or down. The contents of the framework cannot be reflected in back-office codes, and for those search programs that are primarily search-driven, the design is to simply ignore certain HTML codes and to index the actual content of the web page. As a result, the search engine could not find anything to search for on those yi-like frame pages。
3. Dynamic page optimization
Dynamic pages refer to pages that are dynamically generated using programs such as asp, php, jsp, cgi. Most of the content of such pages originates from web-connected databases, there are no real pages in cyberspace and they are only automatically generated when a user is requested to access them, that is, when the user enters the corresponding value in the variable area. The search engine is a yi search program that cannot select variables and enter values like the real user yi。
4. Establishment of web map
Maps of the website include content links to major pages or columns. Depending on the size of the site and the number of pages, it links the main sections or all of the columns. As a result, the search engine program received a map page from the website, allowing quick access to all pages and columns throughout the site. In order to attract search engines and real visitors to the site map, yi must write a descriptive short sentence after the link, describing briefly the key words associated with the link, but not overusing the keyword. The site map is designed not only for the search engine, but also for real visitors, who are equally able to understand its meaning correctly if they feel it works。
