Do you always worry about the key-word layout? I'm sure those who have just come into contact with seo will experience this. In fact, many seos choose keywords based on their own subjective thinking and do not focus on keyword analysis or choose a wide variety of keywords that are highly competitive. Therefore, this leads to problems on the website:
1. Web-wide keyword layout strategy
We want to have the idea that the whole-stop keyword is not randomly structured, but is guided by some thought. When we get a site, the first thing to consider is the layout of the keyword. Includes distribution of core key words, target key words and long end key words. Not all words to optimise are placed on the first page, the core keyword is placed on the first page, the target word is placed on the column page and the long end word is placed on the content page。
2. Homepage keyword layout policy
Many consider the home page important for a website. Did we put all the words on the home page? Would it be better to optimize it? We will first analyse the layout of the titles, keywords and narratives on the site:
(1) title settings:
The core idea is relevant and the number of keywords should not be too large. The key word is placed on the left side and is prioritized. Keywords can be separated by symbols such as “-” and “single” and have the same effect as individuals' preferences. The sooner the keyword appears, the better. For small and medium-sized websites, the name of the site - keyword 1 - keyword 2 - is more rational. For example, the title of the search site is as follows: search for more accurate marketing — a professional h5 web production tool and a web marketing platform! On the one hand, this set-up reflects relevance, while on the other hand, the number of keywords is contained in three (accurate match, not split match)。
Strategy for optimizing keywords on the seo website
The search engine weakened the content of the keyword. Keywords can be set to 5-6 words, the order of keywords can be set at will, but must be separated by commas
(2) description settings:
Descriptions are usually extracted from website presentations, combining keywords and services. The sentence is clear and natural。
Avoid stacking. Many website administrators prefer to add anchored versions of core web keywords at the bottom of the page and to make them visible. We find that unwise. There is a suspicion of malicious optimization. While the search engine does not necessarily make such a determination, we should proceed from a user perspective. Users who place anchor text of these keywords here will not need to click. We can use keywords as navigators or columns to form natural anchor text instead of stacking at the bottom of the page. If we optimise the site by adding key words, there is a risk that the site will be over-optimized, leading to a decrease in its weight。
3. Web page keyword programming techniques
In general, the web page is less important than the first page but more important than the content page. It is set in a way similar to the key-word layout on the front page. The following points require attention。
(1) the keyword in the layout of the page of the column should be a subkey, i. E. Not an important keyword。
(2) for the column pages, we need to add a detailed description of each column, which is essential。
4. Web content page layout
Our internal pages and directories are usually used to optimize long end keywords. In fact, the key word layout of the internal page is essentially the same as the front page. The first pages are usually comprehensive, while the internal pages are usually articles, products or news. The layout of the keyword should then be considered in the main section of the internal page. In general, we write articles according to the overall distribution, so in the general part, we should focus on key words and summarize them.
The middle part provides a rational layout around keywords, and the resulting keywords naturally include target keywords. The good or bad optimization of content page keywords determines the number of long end words on the website. In a way, it's important. The following suggestions were made as to how key words could be placed on the content page:
Each long end word brings a low flow, but a large number of long end words bring a significant flow to the website。
In other words, one keyword appears in several places on the website, and in the title, description, and content of the current article, the anchor text of the page is given on other pages. The principle is also relatively simple, meaning that the search engine conveys the importance of the keyword。
What? Assuming that this paper is about keyword strategies, we need to add more peripheral words to the content, such as those of the website's keyword layout, in order to enrich the information and enhance the relevance of the articles。
The anchor text of the core key on the home page should be placed at a reasonable location on the internal page. Generally, an anchor text with only one core keyword should be placed on the home page link. The aim is to increase the weight of the core key words on the home page and to increase the ranking of the key words on the home page. If it is reasonable and cannot be forced into. If the article does not need to be placed, this anchor text book is not recommended. When the content of the website is detailed in the layout of the keywords, you will find that the number of entries on the site will gradually increase, and the ranking of the keywords on the site will increase significantly, but sometimes some long endings will decline, and these fluctuations are normal, so you need not worry too much。
