The search engine optimizes detailed operational steps to explain the "seo learning" search engine optimizes detailed operational steps, which is a way to improve the current site's natural ranking within the search engine using search engine rules. The search engine optimizes the eco-self of the site, and the next innovative web-based seo tells you about the "seo learning" search engine to optimize detailed operational steps.
The seo learning search engine optimizes detailed operational steps, and the search engine optimization is a way to improve the current site's natural ranking within the relevant search engine using search engine rules. The site ranking optimizes provide an eco-marketing solution for the site, allowing the site to take its place in the industry, thereby benefiting from branding, both off-site and off-site, which not only improves the effectiveness of the search engine optimization, but also makes the site-related information shown in the search engine more attractive to users. The search engine optimization includes the selection of the search engine, the type of keyword, the excavation of keywords, the screening of keywords, the optimization of ranking, and the optimization of the landing page. Let me tell you!
Step one, select the search engine
The internet has evolved to this day and the search engine has diversified. The search engine is no longer just a single, universal search engine like google in the pc era. The search engine has developed specialized categories of search: photo search, video search, map search, academic search, etc. At the same time, the search engine is embedded in various portals and entrances, such as poaching, xinjiang weibo, weibo, app applications。
The search engine has different ranking algorithms for its search result pages. This leads to the same search word, with different rankings on the results pages of different search engines. Therefore, a good step towards optimization should be to think: which search engine should we optimize?
Which search engine does the client use? In today's search engine diversity, the client's search engine may not be the same as you think. Enterprises should investigate customer usage of search engines and use one or more mainstream search engines as a target for optimization based on this selection。
Step 2 type of keyword
There are many categories of keywords and different types of keywords can be obtained according to different classifications。
Classification methods:
A. Heat classification: hot keywords, general keywords, cold door key word
B. Length classification: short end key words, long end key word
C. Main sub-category: key words, supporting keywords
D. Other categories: generic keywords, aliases, time keywords, incorrect keywords, questions and answers word
We pulled out two of the more common keywords, the core keyword and the long end。
Core keywords
Core keywords refer to web site “core” keywords identified through keyword analysis, and generically refer to key words that may be used by target clients of website products and services for search purposes。
Core keywords have these characteristics:
A. Core keywords are generally the heading of the first page of the website。
B. Core keywords typically consist of a term or phrase consisting of two to four words, with a large number of terms。
C. Core keywords have a steady daily search volume in the search engine。
D. Users searching for core keywords often have a demand for the products and services of the website or are interested in its content。
E. The main content of the website revolves around core keywords。
For example: cups
2. Long end keywords
It refers to a keyword that is not a target keyword on the website but that can also lead to a search flow。
Long end keywords are characterized by longer, often two to three words, or even phrases, in content pages and in content, in addition to the title of the content pages. The search is very small and unstable。
For example, the top of the cup, the big cup, the colored cup, what kind of cup is it
Step three, dig the key
1. Starting with industry
The ceo of seo explained it in the coffee industry, assuming you were going to make a coffee industry website. From an industry perspective, the industry can then be classified and the core terms of the industry can be derived, as shown in the figure below: (ps: for the coffee industry, this is just the tip of the iceberg
2. Business start
You start with the coffee beans business, assuming you're going to run a coffee beans sales site. So, from your business perspective, we're going to refine the core key. See figure below:
3. From the crowd
And if you want to be a coffee portal, what do the users have? What are their needs? See figure below:
Step 4 screening keywords
The screening of keywords also set the direction for subsequent optimization. The screening of keywords depends primarily on three indicators: accuracy, prevalence and competitiveness
Clean-up of keywords: removing irrelevant and inappropriate keywords。
Categorization of keywords: key words that are common。
1. Precision
The "seo learning" search engine optimizes the detailed operational steps, and precision refers to the extent to which the keyword fits the target customer and the target user is a term in the traditional marketing theory, referring to the current main sales and demand audience. The key words that target clients focus on should undoubtedly also be those that optimize the search engine。
Four specific requirements should be considered for screening keywords based on precision:
First, keywords should be precise enough to match the search needs at the consumption stage of the target client。
B. Second, keywords should be precise enough to fit the sub-market of the target customer。
C. Again, keywords should be precise in responding to the search needs of the target customer at the location of the customer chain。
D. Later, keywords should accurately reflect the search needs of specific decision-making roles of the target client。
Prevalence
The second criterion for the screening of keywords is prevalence. The more popular the word, the higher the optimal value of the flow. The prevalence of detection keywords is clearly a technical exercise requiring different analytical software, while consumer search habits on mobile terminals differ from those on personal computers. On the mobile side, consumers prefer words that speak, act and directly。
3. Competitiveness
The third criterion for the screening of keywords is competitive. Competition reflects the natural ranking of how many rivals compete with you for the key word and your competitive advantage over those rivals。
The keyword is a search path and a competitive runway. To judge the competitiveness of keywords, enterprises should look at those sites that rank first on the search results page of the term and analyse why they rank first on the links。
Step 5 optimizing ranking
Optimization of ranking is a way for seo to optimize the ranking of search engines using search engine optimization techniques, generally to advance the ranking by competitive means such as 100-degree bidding, or using seo technology to optimize site source code compliance with search capture rules。
1. In-station optimization
Optimize the site before it is wired and optimize the recording of sites directly affecting them. In-station factors that generally affect ranking are:
A. Keywords are not well located. Keywords should be clear, appropriately boldened, italicized, drawn to the spider's attention, and the anchor text added to the head page。
B. The head page is burdened by the internal page. Each of the internal pages will have a keyword anchoring text to the first page, with weights passed to the first page, which will be linked. Another way to increase the header weight is through sub-navigation. Use keywords in sub-navigation and go to the front page so that the weights on the first page of the website can be improved。
2. Static page articles
Static pages have always been the preferred search engine, which speeds up recording, and those who make websites usually prefer static pages. The better way to keep the static pages up to date is to start the original, and, of course, to use the false original。
A. If the original is false, a picture is inserted on the head of the page, with an alt label, which will allow the search engine to consider the original content and increase the intake of articles in favour of ranking。
B. Sub-navigation is added to each static page with a keyword anchor text pointing to the front page。
C. In updated articles, the key words of the website have been added repeatedly and duly added to the text, with links pointing to the front page。
3. Exchange of friendship links
The exchange of friends chain has been one of the best-ranked work elements of the website. A high-weight friend chain can not only drive the weight of your website, but can also be very helpful in ranking, sometimes directly on the front page. As you can see, the friendship chain is an important outer chain. The factors to be taken into account in the exchange of friendship chains are generally:
A. See if the other side has a lower pr than you. Given the starting point of the exchange of friendship links, there is no exchange of friendship links with websites lower than their own pr。
B. Check each other's pages. It's usually about finding a big-intake web site for friendship links。
C. Check each other's snapshot updates. See if the counterparty is up to date, and there are recent entries。
D. Check each other's outer chains. Including the friendship chain and the outer chain, which normally number more than 30, there is no exchange, because this means little. View the intakes of each other's outer chains and generally select multiple web exchanges。
E see if the other party's website has been penalized and if so, the exchange of friends is unnecessary, because the other party's website may be blocked or has no good ranking。
F. Find platforms with higher weights for friendship links, enter web keywords and connections, either as an outer link or to allow others to find you and increase the selectivity of exchange links。
4. Original software promotion
The original software extension has been a better outward-chain extension, allowing for better off-links, while also increasing website traffic and brand image。
A. The scope of the software content is such that it does not have to be written in relation to the website, as long as it is written for the benefit of others and for the interest of all, it is appropriate to include links and keywords to the website in the text。
B. The placement of software on a number of high-profile and largely high-weight websites has brought a high human face and more visible outreach。
C. Each key word in the text needs to be differentiated, not to add a large number, and one can be added at the end。
The nature of the content advertising in the software should not be revealed, and a link address should appear once. Too obvious to be born。
The better version of the software is one or two copies per day, which is a very good way to improve the ranking of the website and can be seen quickly。
5 forum and question-and-answer platform
The "seo learning" search engine optimizes detailed operating procedures, and many people send posts, posts, or question-and-answer sessions, it's very depressing that the posts are always deleted, or simply the account numbers are blocked, put on the question-and-answer list, reviewed and then ignored, and if they do not summarize or learn, the work becomes boring。
A. The content of the post is relevant to the subject of the forum, not necessarily to the content of your website, but to the subject of the forum。
B better to be original, if not original, then seriously false。
C. The postings are not advertising, and the general advertisement posts are almost always filtered out by killing them。
D. No sensitive words, no sensitive words, and the forum program filters directly。
Comfort: see here that you know more about the "seo learning" search engine optimization and detailed operational steps!
A description of the detailed operational steps to optimize the search engine, the "seo learning" search engine to optimize the detailed operational steps, is a way to improve the current site's natural ranking within the relevant search engine using search engine search rules. The search engine optimizes the eco-innovation internet that provides the site with an eco-innovation internet, which you need, such as seo optimization, site optimization, enterprise construction, web marketing, etc., and you are welcome to consult。
Current title: "seo learning"
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