Since the rise of media platforms today, such as headlines, tremors, and a little information, it is not known that there has been an increasingly difficult trend for seos in domestic search engines. Why is that happening? We believe that there are two reasons. One is the change in patterns. The domestic search engine is more modulated and has been marginalized from the station. The second is the difference between the seo and sem bias of the search engine, which, in general, gives more weight to sem than to seo。
On the basis of this state of affairs, we believe that it is necessary to rethink the relationship and the distinction between seo and sem。
Seo and sem
Seo is called search engine optimization, and sem is called search engine marketing, which is different。
The two digital marketing strategies are seo (search engineering), and sem (search engineering). Although they all relate to the search engine, there are some clear differences:
Objective: the main objective of seo is to improve the ranking of the site in the organic search results of the search engine by optimizing its content and structure. Sem, on the other hand, advertises the results page of the search engine through a fee-paying advertisement to increase the website's exposure and access。
Payment: seo is an organic strategy that does not require direct payment to the search engine. Instead, sem had to pay the search engine for advertising to appear in a limited number of advertising spaces。
Time: seo is a long-term strategy that requires time to build the authority and credibility of the website in the search engine. The sem is an immediate strategy, whereby advertising can be displayed as soon as it is paid for。
4. Flows generated: seos generate traffic mainly through organic search results, which can be accessed on a continuous basis with an improved ranking on the website. The flow of sem through fee-paying advertising, if discontinued, would be reduced accordingly。
It is important to note that seo and sem are not opposing concepts but complementary. Many digital marketing strategies combine both to increase website exposure and transformation。
The aim of seo is to rank the website at the forefront of the keyword search and even at the front page. The aim of sem is to promote and promote branding through search engines, including, of course, the introduction of traffic for the official network。
For the purpose, sem includes seo, but part of sem's work is outside seo。
The work of seo consists of four sections, namely, optimization of page titles and descriptions, keyword research and analysis, site and server optimization, content creation and optimization. However, the work of sem includes pcs, local search engine optimization, advertising, shopping and product advertising, and marketing. In terms of work, sem also includes seo。
Why, do we have to distinguish between seo and sem? Because we have found it increasingly difficult for seo in our work of actual optimization, the channels and practices of sem are open。
This is about how to do sem。
Domestic sem ethics skills
In providing sem services to clients, we offer some operational techniques in connection with the current situation of the domestic search engine。
Skills one: shared platforms。
One of the trends in domestic internet marketing is multi-platform marketing. To move from a single search engine to a multiplatform. Because clients are not only on search engines, but also on their own media, social media and mobile phones, this prompts a need for a website to be displayed on multiple platforms. One current solution is a responsive website, which can serve three purposes at a single stop, a site that can be opened on pcs, mobile phones, tablets and show better results。
Skills 2: shared content。
Both seo and sem and social marketing require content. The marketing costs of the search engine would increase significantly if the content were used only for seo or sem. Therefore, it is feasible to use social marketing, media marketing and search engine marketing for some content sharing and sharing. In this way, the same marketing inputs will have greater marketing impact in multiple platforms and areas。
Skills iii: focus
It's actually sem's work. There is a conflict between the number and the station, which requires that the marketing staff adapt to the attitude of the search engine. Simply put, if the search engine values; no, give a higher weight, then focus on the layout. If the search engine focuses on the station, the focus is on the station. According to our observations, the search engine algorithms are different in different industries, depending on the number and station。
This paper title: what is the difference between seo and sem
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