The open meta-study published a set of data with a comprehensive ranking of podcast industry websites. According to statistics and professional assessments, in december 2012 the podcast industry ranked yucheng, potato and cool6 as the top three, holding the first camp in the podcast field。
Focus on podcasts. Video sites looking for new solutions
Today, the centrepiece of most of the video sites is the purchase and promotion of long videos, which are largely a platform for netizens to watch dramas and films. However, because users tend to follow the platform through search engines and follow the drama selection platform, while the high flow of the site over time does not attract highly adhesive and faithful users, the purchase of long video copyrights is expensive and is not a long-term measure for the healthy development of video sites. Faced with this problem, several industry-led video sites have begun various attempts to find exports for the long term. After one or two years of search, the podcasts were accompanied by the rapid development of mobile hardware equipment and a shift in user habits, which became the preferred landing point for those leaders. In the third-highest ranking, the coolest, the potato and the coolest 6, the cool 6 network focused more on the ugc model, and strongly supported and promoted original podcasts as central to future development。
Platinum podcast. Cool 6 ugc killer
According to sources, since 2012, cool6 has focused on supporting original podcasts and sharing the benefits of advertising with contracted podcasts. To date, cool 6 has contracted more than 20,000 podcasts, many of whom have clicked on millions of internet reds. And recently, at cool 6's christmas launch, a special 10 contracted platinum podcasts were launched as their focus. Cool 6 ceo yoga says that these podcasts are the main protagonists of cool 6 and that they will continue to invest heavily in supporting cool 6 podcast development with millions of funds in 2013. For other video sites, podcasts may be only a small part of their concerns, but in the case of cool 6, podcasts are already the basis for their existence。
Content & platform, multi-faceted podcast future
For ugc, the content of the software and the user experience as hardware are key factors for its success. For that reason, cool 6 spent a whole year low-key building its dissemination platform for podcasts. With the strong support of its parent company, cool 6 has invited a technocratic team that won the internationally renowned acm kdd cup competition to use new algorithms to create video search and referral experiences suitable for podcast development, and will provide unrestricted storage platforms for podcasts through clouds. At the same time, in terms of content, cool 6 holds the high-quality original video content represented by high-quality contract podcasts, such as platinum podcasts, firmly in hand by signing exclusive and high-rate benefits. Unlike long video, these high-quality podcasts have a very sticky group of fans, and cool six, while boosting podcasts, they provide access to multiple mainstream platforms for sharing, effectively bringing together podcasts on various platforms and eventually becoming faithful users of cool six itself。
It may not be clear that there is currently a killing between video sites, but the effects of long video on thirst have also been visible. While 2013 may not be the time for a full-blown video of podcasts, in the long run, the development of mobile networks and devices and the committed users that podcasts bring are indeed fundamental to the future of short-casts。
