Whether it is on-site or off-site optimization, it is the choice of keywords, and the analysis of competitors, all of which is the technique of analysing keywords, which is very important for an optimist. The analysis of keywords is based on the coldness of the selected words, market demand and user habits. At the same time, the keyword analysis includes a pre-competitive analysis of the selection of keywords, as well as a trend analysis and demand analysis in editing content, a final keyword ranking and subsequent conversion rate analysis。
The key word competitiveness analysis is the analysis of the ease with which this keyword is ranked in industry and the timing of ranking. The analysis of the competitiveness of keywords consists mainly of:
(1) keyword search index
The higher the index, the greater the daily search volume, the higher the degree of competition. If you want to have this search every day, there'll be more websites that want to intercept the traffic, and of course the competition will increase. There are high indices, but few dedicated websites. If you find a keyword like this, do it quickly. You can get a lot of traffic。
(2) commercial value of keywords
Some keywords are of high commercial value, many companies are willing to pay for their promotion and, of course, many more are trying to make a natural ranking. The first page of the usual 100-degree list of keywords with more than 7-8 100-degree promotion links has largely been intercepted by users searching for the keyword. Even if you're ranked first in the natural ranking, you don't get much traffic, and that's the business word。
(3) quality of website located on the first page
The search for keywords looks at the quality of the site on the first page, which would be difficult to rank on if the first page was the first page or content of a large site or the first page of a high-priority site. On the second page of that search, there was a relatively low level of competition for the key words on the inside of the business station and a shorter time frame。
Analysis of trends in keywords
The keyword needs analysis is combined with a 100-degree search, a drop box and a 100-degree index. The search is about a month's search, while the bottom box is the last 1-2 week's search, and the need for the key word in the bottom box is likely to increase in the coming month if there are some words in the search。
Some of the demands of the 100-degree index give the relevant search term and the fastest-growing search term, and if you want the site to have a good ranking in the following month or two, you must have the fastest search term. The key words in the quickest search word require constant attention and constant updating of the quickest search word。
3. Analysis of keyword requirements
The keyword needs analysis is the analysis of what users need to search for this keyword. The purpose of the needs analysis is to provide a comprehensive understanding of the needs of users and thereby to keep them on your web page. The methodology for needs analysis is as follows:
(1) analyse the drop-down frame and the associated search. Some of the long, competitive endings also have a downward jargon and related search words, such as the term “fighter lifter type”, and the potential need is to make a table of different combat lifter models, which are then used for different functions。
(2) analysis of potential needs. The potential demand is that the user does not speak out, and the search engine does not. For example, what's a "seo" long end word, what's a "seo" long end word, and searching for "seo" shows the seo tutorial in the bottom box. Everyone knows that whenever there's a tutorial, it's got to be a good video, so it can be done in the form of video and text when doing "seo."。
