(2) a record of the conversation between the buyer and the customer。
(3) the seller's own sense of life for this type of commodity。
2. Reasons for purchasing for buyers
There's a lot of treasure shops that sell the same kind of stuff. Why would a buyer choose to shop in your shop? First, the goods sold must be able to meet the needs of the customer; moreover, some certificates issued by authorities could be added to the commodity detail pages, which were an important factor in the choice of buyers to purchase goods in their own shops。
3. Presentation of commodity characteristics and functions
Buyers do not know about commodities, so sellers need to keep buyers informed about commodities in a short time. The seller needs to describe in detail the characteristics and functions of the commodity itself, remove the concerns of the buyer and show the commodity some of the functions or characteristics it wants. In addition, the distinguishing characteristics can add value to commodities, unlike their counterparts。
4. Using a variety of marketing techniques to induce buyers to issue orders
At this point, buyers are highly likely to buy commodities, so sellers need to seize this opportunity as a last resort. Preferential activities, such as gifts, mail parcels or shop coupons, could be set up to attract buyers to purchase, and could further induce buyers to buy by creating a sense of urgency, such as time-bound killings and limited purchases。
Skills 2 — fast access to commodity detailed pages
How can sellers quickly get the details they need
1. Acquiring certain drawing techniques
Some of the chambers of commerce provide the seller with a map of the goods, which is generally of poor quality. The seller can process the product maps provided by the manufacturer after mastering some of the techniques。
2. Self-censorship
When the economy is adequate, sellers can find a professional photo team to take pictures of the commodity. In case of financial constraints, the seller may wish to invite family and friends to model or conduct a photographic guide and take a photo of themselves. After taking pictures, sellers can also make them look better after processing。
3. Collection of reality shows
Many sellers are aware of the pilot centres, which are an experiential marketing exercise, where sellers offer goods to consumers for free and consumers submit trial reports based on trial experience. Trials can bring together consumers and create a long-term impression that purchasing behaviour occurs. At the same time, vendors can collate trial reports and present real user experiences on detailed pages for more potential buyers。
For treasure hunters, trial marketing not only brings human life and traffic to the shop, but also a large number of excellent and genuine trial reports. For example, figure 3-26 is a professional test site, the tester alliance network, which has a large number of active candidates. Most of the test girls are girls and women. Vendors can participate in the trial by issuing a pilot campaign to attract candidates. The trial commodity is then distributed to the tester, who will submit the trial report after the trial. The trial report of the tester included details of the commodity, the tester reality show, and the tester's true assessment of the commodity. The seller can collect these detailed maps, reality shows, evaluations, etc., and use them on its own shop details page. This has saved the cost of the shop and ensured the originality of the picture。
Figure 3-26
Skills 3 — design elements of a marketing master map
The commodity master map, however designed, is designed to increase the number of hits to facilitate the trade in goods. These commodity master maps are collectively referred to as marketing master maps because of the peculiarity of their design starting points, and are presented below as a few small techniques for making marketing master maps。
1. General requirements of the master map
The first five main graphics shall be no more than 3mb in size and can be formatted in gif, png, jpg, jpeg and square. The following details should also be noted。
The colours of the five commodity master maps are as uniform as possible。
A picture should not be bordered and should not be lumped together, and a picture should reflect only one aspect。
Let's put an end to the bullskin, not too much propaganda。
Focusing on detailed filming is often most moving。
2. The master map is attractive and highlights
The good and bad of the main map directly affect the number of hits on commodities. Among the same commodities whose prices are very different, the main map of where to sell is more attractive. In order to avoid the term “cowpire”, do not show too many words or selling points on the master map. Generally speaking, the seller can present the largest selling point in the master map with a short, attractive text contained in 15 words, which does not exceed one third of the main map。
3. 5 general master maps
There are generally five general master plans in the treasurecat, each of which has different effects。
The first one, a computer search for pictures. This picture should be mainly from the point of sale and generally positive。
The second, a picture of the skycat computer search end. This picture should normally also be taken from the point of sale of the goods, either as a front or back。
The third, which could be a side map or a detailed chart, focused on the non-use of other commodities。
The fourth, which is generally a detailed chart, highlights the promotional points。
The fifth, most likely, is a mobile phone-end search for pictures. The figure is therefore very important and is generally a white-floor commodity map。
4. Main map video
The video of the master maps can attract buyers by showing the goods on video. The main map video is a good way for many treasure hunters to promote treasure shop. The video also has a promotional effect on the treasure shop as it attracts customers。
The production requirements for the main map video are as follows。
Duration: within 60 seconds, recommendation 9-30 can be displayed on recommended channels such as "guess you like" "with good goods"。
Dimensions: a width ratio of 1:1, which facilitates the viewing experience of the buyer in the main map。
Clarity: the painting is of high quality. Clarity 720 pixels/in; resolution 720 pixels/in, code 2-3mb。
Content: highlighted one to two core outlets for commodities. An electronic album-type photo-turn video viewer has a poor effect and is not recommended for use。
Not permitted: 2d outside of station, logo outside station, app download off site, outside trade guide etc。
Skills 4 — short video marketing
The short video, which only started to work in 2017, is particularly visible in cell phone hunting. There are the following advantages to including short videos in the master chart or detailed pages。
Short video calls for selling points and creativity in a short period of time, hence higher quality requirements. If a lead purchase is added to the video, conversion will not be worse than live。
The number of short video bytes is low, loaded and easy to disseminate. It does not leave potential consumers waiting long to load the video。
In the case of short video, the seller can work with the relevant video person to produce the relevant video for upload at a fee. Of course, if the seller has the capacity to produce the video, it can also film and upload the video itself. The short video is currently in a better dividend period for sellers, who should be actively seized。
Short video is a trend in treasure shop, which increases conversion rates while also weighting commodities. There will be a lot of details about short video productions for different types of commodities. For different users, the points of expression for short videos will also be different。
The type of short video is not unique, for example, the short video of the mobile phone is presented in the daily shop, the list of mandatory purchases, the headlines, etc. The types of short video can be broadly divided into two categories: commodity type, content type。
(1) short commercial video. By definition, the short video of commodities is mainly based on the display of outlets. Such short videos are more in line with the buy-in habits of fast users and are displayed in 9-30 seconds and are placed in the first page of the main chart or in the trade details. After the release of the short commercial video, there is an opportunity for free weighted traffic in positions such as “with good goods” and “guess you like” “business channels” and “recommended after purchase”。
(2) a short video of content. Compared to short commercial videos, short content videos have a higher threshold and are mostly storylines or teaching. In the case of start-up sellers, short content videos can be produced in collaboration with the public and private sector. Due to the richness of the story, short content videos usually take about three minutes. The content video was captured in more locations and could be followed by considerable traffic。
