Use a certain number of common trade terms, referred to here as category a (in this case, “city + recruitment”, for example, “beijing recruitment”, “shanghai recruitment” and so forth)
2. Take a look at their rankings and extract the root names of their rankings
Conversion of ranking components, e. G., first 5th and second 3rd, to each root domain, depending on the approximate click rate of each ranking let's go
4. Calculate the ranking of the websites by ranking them in reverse order of ranking
In the additional # trade term (e. G., “#beijing recruitment”), referred to here as the b word, repeats 1-4 steps
6. Place the excel table and divide the a word rating for each site by the b word score, so that each site can be affected by the hits (the higher the value, the greater the impact of the hits on the ranking)
Here's a table i calculated:
Impact of clicking on ranking
(vlookup function of excel used in column 5)
As can be seen from the figure, for city+ recruitment, the catch-up was better than 58 when searching (or actually ranked). Plus the impact of the clicks, the catch is far from 58 in the same city。
This is one of the typical force majeure factors for seos – users like competing websites and get more hits, and even if they rank seo better than competitors, the end result will be bad。
What about this time? The answer is simple: strategicly abandoning this type of page and focusing on a page where the seo angle can boost the flow. Of course, they can be improved, or they can be done
It's easy to catch, to give up and get into trouble. It's a simple reason. But i am surprised to see that many people don't understand this, either by saying that a popular ranking has to be taken first, or by saying that failure to do traffic is a failure — even if there is a substantial loss of effect — in order to guarantee formalization。
It is also interesting to say that, even though the branding in the recruitment field is more efficient than in the same city, why is the number of seo hits in the recruitment category much less than 58? The reason for this is simple: the word catch-up in the category of recruitment places a large number of hundred-degree bids, or a very high-profile investment (one of the 100-degree commercial products). Most of the people in the rush to find work clicked on the bid results, and there were fewer natural hits on the results of the natural search, and the ranking was poor。
The price is completely separate from the nature search system. The result of the competition is a diversion of hits, which leads to a significant drop in the number of hits on the same page in the natural search. That is to say, competition must have a negative impact on natural rankings, but only on the scale. (for flows, the greater impact of competitive bidding on seo flows is direct diversion, not carried out here)
A clear recognition of seo force majeure and an effort to avoid focusing on things that could not be effective is the most important principle in ensuring the effectiveness of seo。
