Bring back time to 2011, when the information app most often uses the combination "photo + title + guide". The purpose of drawing attention with pictures and extending the amount of information on the title in a guide language is to increase the number of hits and to design various styles. By the beginning of 2016, the introduction had first disappeared, and the need for artificial refinement had become a bottleneck in the efficiency of the content engine. The current information app usually uses a combination of "text + picture + additional information" to support the layout of the content list and provide a larger title space. This pattern has many advantages, reducing the cost of manual editing and faster inflow of information; a simple page structure that reduces the cost of fitting equipment screens; and the ability to carry advertising more naturally, with higher conversion rates. The result is that the components of the information app are the same。
2. Compassion
Left right or left right? For a long time, the two layouts were divided into equals。
When people quickly browse, text is recognized more quickly than pictures, and the right-hand chart in left is viewed more efficiently. On the other hand, it is slower to browse on the left right, but the picture attracts the attention of the user and hits higher than the left right. By contrast, rapid text recognition increases the efficiency of user browsing, and images attract users to increase the rate of hits, so most information apps now select the right-hand image to increase browsing efficiency, while the right-hand text is more used for vertical products with high image quality and refined content。
3. Ecological barriers
Apart from the same way in which the right-hand chart is presented, the information app uses similar design in terms of information architecture, organization of information。
In the case of sky express, today's headlines, uc headlines, the homepage's main tabs are: recommendations, videos, subscriptions/microheads/watches, mine, with only a third tab name. “recommended” and “video” both display information in a combination of time and interest; “my” is the user information management and operations module; and the third tab is the field of action for each platform: subscriptions/microheads/concerns are designed to create brands and gather fans by providing content with strong personal labels. To this end, successively, the platforms have increased subsidies for content producers with the expectation that quality content will retain users and build themContent ecologyBarriers. But when using information app, users tend to read and leave, paying little attention to who the author is. Today's headline is the first crab eater to make a breakthrough on this tab, with a "microhead" to emphasize from the media itself, to increase interaction between them and users, to enhance interaction through such social relationships, the sinking of social assets, and to strengthen user attachment to the platform。
Will the next phase be the same
The current information app is designed to evolve with product iterativeity, technological development, industry subversive demonstration effects: in order to display content efficiently, there is a convergence of content layouts; in order to create content barriers, the platform has been able to introduce a large amount of content from the media, using similar information structures, beginning with an open ecology. But do we really need so many similar apps
Perhaps we can find different answers from foreign products. Information from abroad app focuses on the bottom application of new technologies and explores new ways of interaction at the mobile end. For example, quartz, which recommends news to users in interactive chats, summarizes the general content of a news story through simple statements, chats, and if you want to learn more about it, click on the conversation can jump to the news source page for a more detailed look, and banjo digs up hot news by analysing social media data。
Technological innovation is seen as the most fundamental factor in changing the way content is disseminated. Technology, on the other hand, can produce value only if it is widely applied at the consumer level. In the next phase, the development of information app is still focused on both content and technology。
The first is the upgrading of content quality: first, the investment of more capital through the platform, the improvement of mechanisms for the return of benefits, the nurturing of content producers and the promotion of better content。
Secondly, the content will be enriched. The vr content is already the focus of the big media's hairpower. Of course, vr technology needs quality content support to make it attractive enough. Like the bbc released the taster vr, this app gives people a first view of the news, more authentic。
Second, technology will further affect information products:
First, the global news editorial office is going through the evolution of ai to produce more content with machines. Last june, tribune publishing, the third-largest newspaper publisher in the united states (the los angeles times, the chicago tribune, etc.), announced a reshuffle called tronic, considering the production of content using ai technology as an important tool. “with artificial intelligence, we will be able to provide new and interesting features and produce content and video more quickly. Now we can make about a few hundred videos a day, but in the future we should be able to make 2,000 videos a day! "the ceo michael ferro of tronc once said that. Tronc uses machine learning to generate visual, highly participatory video content based on a large database of pictures and videos, combining reader reading habits and consumer behaviour. The ability of the editorial department to produce video quickly has greatly improved efficiency and productivity。
Smart algorithms will be further upgraded. Today, smart algorithms and personalization are reshaping media distribution mechanisms. The results of algorithms are determined by the mapping, precision and matching of users based on large data. The platform's content pool and user image pool are fine-tuned to algorithms, build increasingly accurate connections, accumulate data, and evolve over time into an autonomous evolution led by artificial intelligence. Domestically, the competition for individualized recommended products has entered the hottest position in the country, fighting for content distribution。
Thirdly, content can be more natural to reach users. The new york times launched the robot nyt polittics bot during the united states general election, giving its own unique insights and interacting with users on facebook on election events. Through robotics, the future is expected to combine personality glamour with machine efficiency, make the media more humane and bring a one-on-one private experience to users。
Content- and technology-based upgrades change user consumption:
High-quality content, which allows users to pay for it, creates a virtuous cycle of content production and consumption. The payment of knowledge is one of the most important aspects of the content industry this year。
Ii. Content consumption experience is updated and enriched. New technologies can create a better place to live, vr technology allowsUser experienceThe parties feel. Users can identify more personal interests from the scene from a subjective point of view and are not constrained by previous live television views。
Socialized sharing plays an increasingly important role in information consumption. Data show that users under 19 years of age in the country are close to 60 per cent using social applications to access information, and the younger they are, the higher the use of social applications. Young people are the core consumer group for social news。
Iv. Individualization, more disaggregated user interests, hobby interests and information more relevant to individual users are increasingly becoming important consumer content. Information app provides a more user-friendly service based on a user-situation using the precision of smart algorithms. Users received discounts from the downstairs convenience store and will they be classified as advertising
In the far future, the real reversal of the current product pattern must come from technological changes, and the next generation of human interaction will inevitably subvert the present information app, and the presentation of content will open up new dimensions. Changes in content patterns lead to changes in user settings, new demands on the product design and ecological set-up of infoapp, and profoundly affect content production and consumption, bringing new experiences. As jobs said, innovation distinguishes the leading from the following. The future, more interesting than you think。
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