ChinaJournalistsThe association recently published a new revision of theChina news prizeThe selection scheme optimizes the original 29 awards to 20, of which 14 are basic and 6 are specialized. The expert from the industry indicated that the reform was based on a new logic and systematic thinking to reform the awards, both by adhering to the specialization of classification of news products and by reflecting the specificity of journalism。
According to the china institute for the review of awards, the idea behind the reform of the award was to optimize the structure of the award, with 20 awards and 380 awards. Create basic awards to make them more professional and inclusive, with a broader coverage of the media and the media; create special awards to serve the general agenda; strengthen the base, add special items, merge similar items, reduce cross-cutting items and eliminate inappropriate items。
Zhou yong, executive director of the press institute of the people's university of china, pointed out that, after 31 years of development, the chinese press prize had accumulated problems with the introduction of awards, among others. The first is that the existing awards, which are classified by newspaper, radio, television, and web-based media, do not correspond to the actual development of the media. The second is that the existing awards are cross-cutting by medium of the media and by the form of the work, such as live and live television and mobile broadcasting. Thirdly, some awards are difficult to evaluate from the point of view of their work, and others lag behind in media practice。
“..Media integrationRapid developments have led to a diversification of the morphology of news products, resulting from changes in communication patterns and underlying logic in the new media environment. The reform of the china press prize is a reform of the award in a new logic and systematic thinking from the standpoint of journalism and journalism. An award appropriate to the depth of media integration development is required to better address, in the long term, the need for a media-wide development award by means of a `compensation' expansion of the original award.” zhang lisheng, deputy director, research centre for innovative development, central radio and television。
As a result of the reform, the china press prize has set up 14 basic awards for news, commentary, newsletters, news topics, news documentaries, serial reports, news photography, news comics, supplements, news interviews, live newscasts, news programming, news columns, news operations research; and six special awards for major subject stories, international communications, typical stories, opinion monitoring reports, integration reports and applications of innovation。
The director of the xinhua institute, liu gang, believes that the reform has three features: first, the creation of a special category of prizes for major subject-matter stories, international communications, typical stories, public opinion monitoring, etc., in addition to the foundational awards covering all news products; second, adaptation to the ecological changes in the media, highlighting the dissemination of news opinion, guidance, influence and credibility, and giving all forms of new media products an entry point, which will have a positive impact on deepening the integration of media development; and third, structural adjustments, enhancing the inclusiveness and fairness of the awards and further slanting them to grass-roots journalists, which will give a strong impetus to the media front to enhance “four forces” and constantly to enhance their functioning。
At the same time, liu stressed that the results of the reform would ultimately have to be tested against the results of the selection exercise in order to optimize the role of a model of excellence in news work and to stimulate enthusiasm in news production, as expected by the great times。
“this reform, responding to the new requirements of deep media integration and development, has broken down the shape of the work and the medium of its dissemination, making it more structured and reaching out to a wider group of journalists. With regard to the reform programme, the press has agreed with the general idea of `stabilizing the awards and optimizing their structure', setting them on the basis of professional requirements and setting them on the basis of merit, as well as on the basis of the need for information and publicity, with a special prize on the subject, which is consistent with the specialization of the classification of the work of the press and reflects the specificity of the work of the press。
The reform also involved a change in the selection mechanism: there was a lack of evaluation of officials at the level of deputy ministers and above, as well as of non-starters at the level of heads of departments; the evaluation process was organized by the association and the central press unit, and the administration was no longer involved in the submission of the work; the pool of judges was expanded to include more knowledgeable specialists and fewer directors of administrative departments; and the selection system was reformed to include more members of the board。
President xue baoqin of shaanxi province stated that the changes in these mechanisms reflected the original purpose of the reform of the chinese press awards, such as the shift towards the forefront of journalism, the further enhancement of professionalism and objectivity in the selection process, and the refinement of the initial evaluation mechanism。
Narrator:
The daily light (15 june 2022 edition)
