Many businesses or marketing staff spend 90 per cent of their energy on hard work, activities and soft letters, which, although ostensibly bringing some flow, have few people left to use the product, leaving 90 per cent of their time, energy and money in the water。
The saddest thing for a salesman is, to write endless paperwork, to do endless work, to be a market dog, in exchange for not... To work... In the end! Based on years of market promotion experience, the young editor has combed out five major marketing diseases that have been ignored by many market dogs, and set the right marketing outlook
Disease 1: no marketing targets, like no source of water
This is the most important and the first link in marketing. Marketing objectives are determined on the basis of an analysis of the current marketing situation and a forecast of future opportunities and threats. For example, a new online website for education and training, marketing goals can be many, such as online counselling, telephone counselling, new registered users, independent uvs, etc.; we have developed all the modes of dissemination, such as three months, advertising and public relations campaigns, that bring 1,000 new registered users, roi is not less than 3:1; here, we suggest that when marketers set specific marketing targets, do not set too many targets, preferably not more than two, because too many indicators would distract marketing staff, and the goal should not be simply to get traffic, but to get what kind of effective traffic suits your business in order to achieve the goal of eventual transformation. That's what we're talking about
Marketing objectives are recommended for specific, quantifiable, achievable and time-bound. Large to annual marketing targets for brands or products, small to a micro-credit target, promotion target; all marketing actions, large and small, need to set their targets。
Disease 2: in the early stages of marketing, to outsource companies
In the early stages of the product, there was a high degree of uncertainty and explorability: on the one hand, firms needed to talk to users; on the other hand, business marketing staff needed to grind with external extension resources. These are the underlying, but also the most valuable, factors, and it is very difficult for the outsourcing companies to do everything they can, because the ones who know the business best are not, you know
Marketing companies may be able to help you reach marketing targets, but you have lost your most valuable experience, your opportunity to talk to the first fans, and your opportunity to harness all outreach resources perfectly! It is worth saving, but not paying off, so it is recommended that businesses, especially micro-enterprises, should be more proficient in their marketing efforts, with particular emphasis on and use of free outreach resources such as seos, forums, twitter, question and answer boards
Patient 3: you want more, you can fire
Many marketing staff, customary face-to-face engineering, large and varied marketing programmes, hard-blank, soft-text, promotional lottery, dsp, sem, television commercials, magazine ads, metro-lights, etc., cannot be reduced; many people are fascinated by the many marketing channels they know. What kind of marketing channels and technology are the hottest, natural, micro-intellectual, today's headline, h5, app, but is this one-pot approach really useful? What should we do
Personally, it has been suggested that the product go-live could be tested to predict how well each channel works, and that some flow data could be accumulated through short-term and water tests to pave the way for large-scale expansion of real guns
Disease 4: promotion = advertising? Are you gonna force a dog to jump
What's the value of a dirty commercial? Advertising, as a short, frequent and fast-track mode of dissemination, used to be a means of dissemination for many traditional enterprises! But does it apply to all sectors? All companies? With money in hand and in hand, the locals put in commercials, creating an extraordinary wave of internet-based corporate money! Accelerations, 58 co-cities, melons, and the united states of america jumped to become well-known advertising professionals. The traditional industry seems to have calmed down, and the internet companies are showing up
To be honest, advertising is a good kid. It can bring amazing brand exposure in the short term, but it's expensive, too many companies can't do it! For companies that cannot afford advertising, it is recommended that free channels be made, either a generic tweet or a few minutes video of the virus, a template for the h5 page, whatever form it takes, the content is the secret that attracts the eyes of users! As long as you work hard, as long as your writing is interesting, as long as you tell a story, the user will be attracted to you, and the flow and transformation will follow the rules
Disease 5, without data monitoring, your marketing is still in the stone age
In the early stages of the product, if the owner had to advertise, it was not recommended to do direct advertising in the elevators and bus body advertisements, since there was no data feedback for both. Make yourself at home for rich, self-indulgent dirtbags! For rational and effective enterprises, it is recommended that advertising be done in the form of fees paid by the ccm, cpc, cpc, cpc, cps, etc., such as key word bidding, advertising alliances, mobile advertising platforms, video advertising, dsp, etc. If the owner does not want to advertise, to promote the product through public relations, it is suggested that the marketing of events could be planned and forced to market, soft-text publishing, seo, forum tops, micromails, question and answer posts, etc。
However, in any case, data monitoring must be done, the monitoring codes must be put in place, the sites such as cnzz, ga, 100-degree statistics can be selected, the friends can be selected if mobile apps are used, the website detection system customized by some technology companies can be used, and the traffic data of the website can be thoroughly checked and the data converted
So you know how much traffic each extension channel brings? How many telephone consultations, registered users, clicks to purchase and join shopping cars
Only then will it be calculated which extension channels are the highest conversion rates? Which channels of outreach are only bringing ineffective flows
These data will give you answers, find out which funnel links are in question, then go to the bottom, take the essence, spend the money on the blade, not only to optimize marketing content, improve transformation, but also to detect product problems and provide data support for product optimization
I want to learn more about online marketing
I want to know what 90% of marketing people don't know
It’s a good idea to look for a better, more expensive, online marketing service
Find the dart lion. Marketing is fine
