How can the web site be optimized during the examination? First of all, let's be clear about the website exam period. The site examination period refers to the duration of the search engine examination for a new station, and the site's credit level is usually low during the search engine examination period, so all we have to do is increase the website search engine credit。
What is to be said today is how the site can be optimized during the examination period, thus addressing the issue of its low creditworthiness。
I. Website or new station
The site is usually a new station within a period of one to three months, and it is during this period of time that a new station is being examined for a search engine, while the site during the examination period will typically have a snapshot of the site that is not updated, the content of the articles is not recorded or the number of links outside the site is not increasing, and there is no ranking of keywords, which the google search engine calls a “sandbox period”。
Ii. The special effects of the new station
The website is in a period of time during which it will be tested, and there will be a series of adverse situations, but the new station will have a special effect. The new station will have a special right in the search engine, although the search engine will be more rigorous in the examination of the new station, especially at 100 degrees. However, the search engine will then give the new station a special weight (usually within two months) which is a test to test whether a new station is acceptable to the user。
Iii. Approval methodology for the approval period
1. Update high-quality articles
The web site should be filled with articles at least 80 per cent saturation of the content of the web site, which is the first thing we have to do。
Once the site is online, we should be aware of the regularity of article updates and ensure that regular updates are maintained daily. You insist on updating three articles every day at 10 a. M., which must be kept up to date instead of updating them today, not tomorrow, with more than 10 articles coming up in a few days。
It is important to ensure the quality of the content of the updated articles after the website has guaranteed regular quantitative updates, which is the focus, because the search engine is now demanding the quality of the articles, especially at 100 degrees, which must be sufficiently rich and the original principles must be upheld。
2. Building the inner chain
The new station is equipped with an inner chain that will help the search engine to improve the recording of the site. But we cannot do a lot of anchoring or keywords to increase the density of keywords. For example, it is not possible to place some anchor text links at the bottom of the site, or to link it to the same page in the contents of the article, which may be seen as cheating by the search engine, whereas the correct approach is that the anchor text must be diversified and not be “coercive” and of greater relevance, and that it avoids, as much as possible, interlocking columns。
3. Attention to the quality of the outer chain
The importance of outer chain construction can be seen in one of the seo's phrases, “the contents are king and the outer chain is king”, but for the moment, the effect of the hair chain is not as good as it was before, because the search engine is now demanding the quality of the outer chain. The new station can properly develop the outward chain for the purpose of attracting spiders and flow, while the old station does not have the outward chain, and a user experience is essential。
When publishing an external chain, attention is not only focused on the quantity but also on quality. The quality of the outer chain depends on the relative relevance of the outer chain, which means that the content of the outer link is relevant to the outer link platform that you publish, for example: your outer link article is about seo technology, so you should post it in some seo posts or forums, not on some financial news platform。
4. Optimizing the base
It is also important to optimize the basis of the website, as it not only improves the responsiveness of the site and the search engine, but also improves the overall score of the site and can be understood as its weight. For example, the website 301 has been reoriented, the website 404 error pages have been set, the website robots. Txt protocol file has been written, the site h label has been optimized, the site's pictures have been rewritten with the alt properties, the website has produced a map of the site, some site links have been added with the novollow properties, and the website has been checked for dead links。
Iv. Frequent mistakes by newcomers during examination
1. The structure, title, description, etc. Of the website has been changed frequently since it became online。
2. The external links are widely published before the site is optimized and filled with content。
3. There has been an irregular or sudden increase in the external chain of the website。
4. The external chain of the anchor text of the website is too single。
The website was submitted to the search engine as soon as it was not completed。
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