Figure 3
If you search in 100 degrees, it's now the first easy-to-user search for corporate networks, reducing the flow
Volume loss
Graduate design, hunan institute of business technology
Figure 4
The headmaster tool data indicate that the headings in the tdk label on the website are reasonably shown in the figure below。
Details of tdk data on figure 5
2. 2 problems in running the website
Despite the fact that the official website of hunan china century is working well as a whole, it's in details and users
There may be some potential problems with the experience:
User experience: the navigation and page layout of the website, while clear, may not be intuitive, especially for
Other organiser there may be a need to further optimize the page design and improve the browsing experience of users。
Response speed: in some cases, the website may not be loaded fast enough, which may affect users
Patience and experience. Optimizing the speed at which websites are loaded and reducing unnecessary loading time and resource consumption is necessary
Graduate design, hunan institute of business technology
Yeah。
Content update: while the website provides detailed product information and preferential activities, this information needs to be finalized
Periods are updated to maintain their accuracy and timeliness. Obsolete or erroneous information may reduce user confidence。
Interactivity: although the website provides online passenger service and voicemail advice, more may be needed
Interactive elements such as user reviews, forums or social media integration to increase user participation and viscosity。
Mobile-end compatibility: as mobile devices become available, ensure a good combination of sites on mobile devices
Perception and user experience are becoming increasingly important. It may be necessary to optimize the layout and functionality of mobile pages to adapt
It should be different in size and operation。
Search engine optimization (seo): a search may be required to increase the visibility and traffic of the site
Engine optimization, including keyword optimization, meta-labeling and internal linkage policy。
Security: ensuring data security and user privacy on websites is essential. I need the necessary security
Complete measures, such as ssl certificates, periodic security audits and gap scanning。
Technical support and maintenance: a professional staff member is required to maintain the steady operation and continuous improvement of the website
The technical support team is responsible for the maintenance and updating of the website。
To address these issues, it is recommended that the website management team regularly review and improve the website to improve users body
Summarize the overall performance of the website。
3 optimization of objectives and intended objectives
The aim and the intended goal of the hunan china century official website is to make it more useful
An online, home-friendly, functional, secure and stable platform with high marketing efficiency. By optimising
Enhance the overall performance of the website and its user experience, thereby attracting and retaining more visitors and transforming it
Purchased vehicles for potential clients and actual users. In the meantime, the site is being searched for by optimizing its content and structure
Ranking in the search engine, increasing website exposure and traffic, providing branding and marketing for enterprises
Strong support. In addition, ensure website security and stability, maintain user privacy and data security, and
It is an integral part of optimizing work. In the light of the above, the aims and objectives of the official website optimization are shared
Integrated upgrading of website quality and user satisfaction to promote business development and branding of hunan china century
Image promotion。
4 search engine optimization programme design
4. 1 target user analysis
Now, the main market for hunan china century is audi. People
Group portraits. As shown in the figure below。
Graduate design, hunan institute of business technology
Figure 6. Geographical distribution of target populations
Figure 7. Target population and distribution of interest
Audi's crowd image analysis is as follows:
Age distribution: the age group searching for audi is concentrated in the 20-45 age group, of whom 25-40
The highest percentage. This segment of the population usually has a certain economic base and needs to buy cars
To target consumers。
Gender ratio: the search data shows that the search for odi by male users is slightly higher than by female users. Here
This may be related to male interest in cars and the relatively high demand for cars。
Geographical distribution: the search for the audi population is concentrated in the first-line cities and the second-line economically developed cities
Consumers in some regions generally have a high capacity to buy cars and demand high-quality cars。
Occupations and earnings: high- and middle-income occupational groups, such as enterprises, account for a higher proportion of the population searching for audi
Management, professionals, freelancers, etc. This part of the population usually has a high level of car purchase budget and taste
The higher-end positioning of the audi brand is more acceptable。
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Conclusions
The search for audi was mainly carried out by high- and middle-income men between the ages of 25 and 40, concentrated in the first-line cities and in urban areas. Yes
Second-line cities in developed countries. This group of people generally has a high ability to buy cars and demand high-quality cars
There is a high level of recognition and purchase interest in the audi brand. So, in marketing strategy, audi can deal with this
Precise targeting and promotion of selected populations to increase brand visibility and user viscosity and to further promote marketing and
Increase in market share。
4. 2 specific optimization programmes
In response to the above-mentioned questions, the following are some detailed refinements:
4. 2. 1 user experience (ux) optimization
A. Navigation optimization:
Simplify the navigation structure to ensure that users can find the required information within one or two hits。
Introduction of the bread crumb navigator to help users identify the location of the current page throughout the website structure。
Add a search function to allow users to search directly for the required content。
Figure 8. Optimized system style diagram
B. Page design optimization:
Use simple, visual page design to avoid excessive visual interference。
To ensure that visual elements such as colours, fonts and pictures are consistent with brand image。
Use clear headings and subtitles to help users quickly understand the content of the page。
4. 2. 2 response speed optimization
A. Optimization of photographic and media resources:
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Reduced load time by compressing pictures and other media resources。
Use appropriate photo formats and dimensions to ensure that they are displayed well on different devices and screens。
B. Reduction of unnecessary load:
Delays in loading non-critical elements, such as the use of ajax technology to load comments or related content。
Merge and compress css, javasCript files, reduced number of requests。
C. Use of cdns:
Deployment of content distribution network (cdn) to ensure user access to the nearest server and speed up
Load speed。
When it comes to optimizing front-end performance, ajax is a very useful technology, which can load in different steps
It is stated that the time spent on page loading is reduced to improve user experience. Here's the ajax code. It helps optimize
Frontend performance:
I don't knowCript copy code
// create a new xmlttprequest object
Varxhr=newxmlhttprequest();
// set the request method and url
Xhr. Open (get,/data, true);
/ / set the callback function after the request is completed
I don't knowNload=function()
If (xhr. Status==200)
/ request successful, processing return data
VarrespoNsedata=json. Parse (xhr. Responsetext);
/ here the returned data are processed, e. G. The elements on the updated page
/ can update pages using dom operations, rendering components etc. Noodles
I'm sorry
/ request failed, error processed
Console. Error (request failed, status code: xhr. Status);
};
//talk function during request (optional)
I don't knowOther organiser
// here you can listen to the progress of the request, e. G. Show animate or progress bar
(a) console. Log (loaded: invent. Loaded, total size: invent. Total);
};
Requests sent
Xhr. Send();
Graduate design, hunan institute of business technology
The above code uses the original xmlttprequest object to send a get request. Yes
When the request is completed, the returned data is processed through the onload callback function. In the process of requesting, you can
Monitors the progress of requests through an onprogress callback function。
To optimize the performance of the front end, you can consider the following:
Reduction in the number of requests: no reduction by combining multiple requests with one request or using cache technology
Necessary requests。
Use of the appropriate request method: select the most appropriate request method according to the type of data and needs (g)
Et, post, put, delete, etc。
Instant load data: load data by ajax and avoid blocking page rendering and improve users body
Check。
Reasonable processing of returned data: only required data are obtained, avoiding overloading unnecessary data. Yes
When processing returned data, efficient algorithms and data structures are used to reduce computing and memory consumption。
Loading with cdn: static resources (e. G. Javas)Department of cript, css, picture, etc.)
Go to the cdn and use the global distribution and cache mechanism of the cdn to accelerate resources
Load speed。
Compressing and optimizing codes: using tools for javasCript code compressed, confused and optimized, minus
Less file size and load time。
4. 2. 3 content updating and optimization
Regular updates:
Regular inspection and updating of product information, preferential activities, etc。
The introduction of a content management system (cms) will make it easier for non-technical staff to easily update their content。
B. Improvement of content quality:
Provide detailed and accurate product information and car purchase guides to increase user confidence。
High-quality blog articles or news are regularly published to enhance website authority。
4. 2. 4 increased interaction
