How should the death chain be optimized
First, let's say what the dead chain is: the dead chain is a professional term in the seo optimization of the ranking of the website, which means that the initial state of the link can be opened normally and then the link will fail。
I. Causes of death chain
1. The website server was modified wrongly, resulting in a dead chain。
2. Web pages are updated and links have been replaced, which has resulted in the death chain of normal previous links。
3. There are changes in folder names on the website, leading to changes in the website's path, resulting in a large number of dead links。
Impact of the death chain
The effects of the dead chain fall into two categories, one for customers and the other for search engines。
For clients, the death of links to the website can have a direct impact on the visitors ' experience, reduce their trust in the site and significantly increase the rate of website departures。
For search engines, the most annoying thing about search engine spiders is the dead link, because the dead chain can affect their normal climb to the site, which, in the long run, spiders do not like to climb to the site, which, as we all know, has a huge impact on website optimization。
Iii. Death closure methodology
1. The website has 404 pages, and the correct website 404 pages can guide visitors back to the site's front page without compromising the visitors ' experience. On the other hand, the 404 pages can also inform the search engine about the website's 404 pages and do not affect spiders ' access to the site。
2. Optimists are able to remove the dead chain of websites in a timely manner. When we find the web site dead, the first step is to quickly remove it。
3. The 100-degree station chief centre submits dead links. Friends who are familiar with the 100-degree stationmaster centre know that we can produce a file in xml format and submit it to the dead-link location of the 100-degree stationmaster centre。
