The importance of seo in business
In companies, it is well known that websites are a good way to promote their products, but they need traffic to do what they deserve. If it is the blood of the website, seo is the stem cell with the blood function. Many people say that seos will be out of the stage soon, but otherwise, they will not be out over time, but will move in a deeper and more professional direction. For example, large and medium-sized websites, for which seo traffic still accounts for a large share, are lacking. Looking at the rapid pace of development of the mobile end of seo in recent years, this also reflects the growing importance of the mobile end of seo for enterprise development. From these three perspectives, seo does not exit the market。
Ii. Seos may undertake specific positions:
Internet product manager/manager
Electronic commerce manager/supervisor
Network operations management
Website editor
Promotion, design, customer service
Internet products, operations management
Electronic commerce commissioner, assistant
Network operator, assistant
Seo optimists, etc
Iii. The day-to-day work of seo
(i) daily work content
1. Access to websites, external chains, rankings, friendship links
2. Ip, pv, exit rate, page access, traffic critical word
3. Follow-up analysis of competitors
4. Preparation and publication of original articles
5. Preparation of professional articles and publication of external links (100 degrees of product or contribution)
6. Exchange of friendship links
7. Addressing issues related to the website (inadequate recording, low natural flow, short stay, etc.)
8. Cooperation with other positions (landing page, commissioner outreach, thematic outreach)
9. Browse the seo professional website, follow the latest seo developments, discuss professional forums, and promote themselves
(ii) weekly statement of work
1. Weekly summary of work
2. Summary of work data
Problems encountered
Support needed
5. Next week's plan
(iii) remarks:
1. Stereotyped data: pv, average exit rate, average length of stay, number of brand names (statistical tools), number of non-brand key words (statistical tools)
Surface data: intake, external chain, ip, uv
3. Number of keywords on the first page (stop-master tool tool. Chinaz. Com)
4. Number of landing pages (first page)
5. Keyword ranking (weekly comparison and daily ring comparison)
Competing analysis:
7. Recording: external chain volume, keyword ranking, pr value, br value, website opening rate, etc
8. Weekly summary of work: work, website articles, contributions, anchor text, friendship links
9. Next week's work plan: content of work, problems encountered, technical support, etc. (star-level)
(iv) monthly summary statements
Project phase summary
(performance of numerical targets for keyword optimization, technical support phase, technical modification phase (404, 301 re-direction, etc.))
Overview of keyword ranking:
(statistical data: 1 ranking of top 10 branding terms, 2 ranking of the lowest exit rate of 10 keywords, and 3 ranking of top 10 potential keywords (flow but not prominent, top 10 on page 2). Query in 100-degree statistical tools (see all)
3. Overview of natural flows:
Reason for the high weight: 1. Increase in the number of keywords on the first page, 2. Increase in the indexing and ranking of websites
(iv) remarks
1. Number of flow keywords
2. Seo monthly flow keyword exit rate
Conversion rate
4. Competing data comparisons:
5. Workplan for the next month (keywords, tasking, etc.)
(v) implementation schedule for the month
1. Overall objective
Expected impact
3. Conversion rate
4. Consultations
5. Targets and programmes for each phase of the targets
Iv. Employment prospects for seos
1. Current status of seos in enterprises in general
2. The importance of seo in web marketing learning:
From an enterprise perspective (focus: flow compared to website blood, seo is self-made blood function)
(i) basic knowledge of other web marketing skills, such as sem, twitter, and so forth
3. The development dimension of seo:
3. 1 deeper and more professional development
3. 2 increased importance of mobile seo to enterprises
3. 3 lack of optimal talent in large and medium-sized websites, and continued high share of seo traffic
3. 4 composite seo directional development
4. Cooperation processes with seos in enterprises:
Demanders demand -- those with the capacity to do so -- to get a call from the demander -- to negotiate between the parties -- to work together successfully
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