In recent days, canon joll sea limited (hereinafter referred to as “gin joll sea”) has declared “termination of company production”. On 13 january, a number of media outlets confirmed that the 32-year-old guangdong chu sea was closed and that businesses were currently negotiating disposal programmes with their employees。
Journalists noted that due to the rise of smartphones, the digital camera market had been rapidly compressed and the traditional camera giant was seeking transformation。
Cana closed down in '32
It is understood that there are seven production and maintenance bases for camera-type products in canon。
Information from the official network indicates that in january 1990, the company was founded in the north of the hill under the zhue-hae barrier, and that in 2013 it was relocated to the kim ding industrial zone, located in the high new zone of pearl city, with a total investment of rmb 1. 5 billion, representing 200,000 square metres. Despite the presence of branches in dalian, suzhou and nakayama, only the main production of imagery products such as lenses, digital cameras and digital cameras is in the pearl sea。
According to the 2020 environment report, published in december 2021, the company had invested $220 million by the end of 2020, and in 2020 the drivers produced 12. 29 million lenses, 1,029 million digital cameras, 94,000 digital cameras and 1,317 employees。
It is known that the digital camera of the cards produced by the jiaung sea used to account for half of the global sales of the digital camera of the cards. However, in a letter dated 12 january 2022 addressed to all employees, gianjo sea ltd. Stated that “as a result of the sharp contraction of the national camera market in recent years and the persistent spread of the new coronary pneumonia virus, the company has faced unprecedented difficulties in running its operations and, despite the joint efforts of the company and its staff, has not been able to reverse the situation
According to industry sources, the closure of the plant meant that yoshinaga had moved camera production out of mainland china。
Digital camera market shrinks, anti-cam mainstreams
The traditional camera market is shrinking as mobile phone manufacturers continue to improve their photo functions and join up with prominent camera brand names. According to a report published by the camera image industries association (cipa), global digital camera deliveries in 2020 were 8. 88 million, a decrease of 41. 6 per cent from 2019. Although partly due to the impact of the epidemic on people's out-of-country activities, this figure was more than 120 million in 2010, at its peak. Since then, as the camera function of smartphones has improved, global camera deliveries have begun to collapse at double-digit annual rates。
In 2017, nicon announced that “the market for small digital cameras is shrinking sharply due to the rise of smartphones” and that the operation of nicon optical instrument (china) ltd., a subsidiary of jiangsu-zhi will cease. In 2021, according to japanese media reports, nicon shut down two local japanese camera camera factories, and the two factories in the cities of nagai and fukushima will cease production, retaining only the niconaki county daejeon factory, which produces high-end nickel lenses, while the camera production business has decided to move to thailand。
However, in recent years, social media, vlogs, etc., have emerged and anti-censorship has become the focus of camera manufacturers. The greatest difference between a non-reverse camera and a single back camera is that there is no mirror, and therefore the body is significantly reduced, e. G. The microbiography is a typical backlash。
According to cipa data, in 2020, there were 2. 37 million global single back camera deliveries, a 47 per cent decrease, while 2. 93 million negative camera deliveries, a 26 per cent decrease, and no back camera for the first time exceeded single back camera sales。
In december 2021, during an interview with the japanese media, president and chief executive officer zhufussov said, “kianen will end the development and production of digital single counter-censorships (including flagship ships) by shifting production lines to production-free systems only”. Because “no mirror camera will become the mainstream of digital cameras”。
The traditional camera giants are turning to find a way out
As an industry that has developed over the centuries, most camera brands operate on a wide range of fronts. In the third quarter of 2021, for example, the turnover was 833. 3 billion yen. Of this amount, 459. 2 billion yen, or approximately 55 per cent, were in print operations, 15. 38 billion yen, or about 18 per cent, were in video operations, and over 100 billion yen were in medical operations, industrial equipment and other products。
In its 2021-2025 group concept, yoshinaga mentions that “images are the key to the future and have begun to be applied in broader areas beyond the camera”, and that in the future car-mounted cameras, robotic “eyes” that will play an important role in automatic driving ... Contribute to the future using technologies such as optical, sensor, image processing, impact analysis and networks. In addition, b2b operations are also the focus for the future, and its network of officials shows that china's industries are facing an urgent need for transformation and upgrading. “in the future, it will be necessary to achieve new breakthroughs in b2b areas such as office solutions, digital printing, security surveillance and medical equipment, and to contribute to the development of chinese society.”
The other camera giant, nicon, caught in a profit trap, also started looking for a way out. In 2021, nicon announced the acquisition of most shares in morf3d, a 3d-printed united states start-up company, and the layout of the digital manufacturing industry at a price close to 10 billion yen (approximately $91 million). Before that, nicon invested $7. 5 million in the start-up company wrnch in computer visual and machine learning in canada and $25 million in the laser radar company velodyne。
In 2019, following the announcement of the sale of camera operations, olympus announced a new transformation plan, with the global medical technology corporation as its development orientation。
Fuji is also strengthening his medical health profile. Fuji announced that, beginning in the 2021 financial year, the fields of “medical health and high performance materials” had been divided into the two main fields of “medical health” and “high performance materials” in order to strengthen the leading role of health care operations in the medium and long-term development of companies. In an interview with the media, fuji chinese president kenichi tanaka stated that future operations in the fuji film area of china would focus in particular on developing markets for medical health and high performance materials。
In 2012, koda, the giant film giant, filed for bankruptcy, announcing the official advent of the digital age, but to this day, koda, fuji and others have survived as a hobby. While the emergence of smartphones has hit digital cameras dramatically, digital cameras remain irreplaceable as photographers begin to seek better imaging and experience。
Source: southern metropolis, ultimate news, n video
