The rest of us can classify him as a secondary flow, usually blogs, forums, pr, and some other distribution platforms。
Search traffic. Common search engines are google, bing, yahoo..
It is an initiative of information. That is, the fact that a user searchs a product on a search engine, which uses keywords or long end words, that the search engine is in the index library, using algorithms to present the most relevant information to the user in a timely manner, is in fact an initiative to present the information to the user。
So the search flows more responsive to the actual needs of users
On the optimization of search traffic, it involves seo and aso
The former is for search engines, while the latter are for mobile markets of all kinds, but there is an optimised search space for platforms involving searches, including amazon, ebay。
There is a misunderstanding among many about seo, that chasing seo is the trick of the search engine flow, the inflow, especially among entrepreneurs from elite backgrounds, who often hear seo snorting, which is very wrong。
Don't even think about seo's natural idea of a black hat
Actually, i don't think seo's dead, or anything. So why can't many independent seos do it now? It's too urgent。
You might say, why are they rushing in? Isn't it okay to do the flow
For example, if all your previous methods of earning money were to be played around like snow. So you've been comfortable for a long time, and you'll think i'm going to do it in a year? And wait for google to give me rank and then collect the money
I won't
It's hard to get used to fast, hard, dark ways, and one day you really told him to spend a few years trying to be a good guy。
Of course, it's undeniable that google's algorithm has been changing, making it harder to figure out! Because his algorithm is that the search engine's ranking strategy is confidential, and you can't see it, but why can someone do a great job of observing and summing up, keeping an eye on existing cases, taking stock of possible patterns, testing and empirically searching for them, the ability to summarize is more important than you get a seo book。
For example, the design of the website, how to make it easier to communicate, how to think from the point of view of user input costs, how strange your name would be to the detriment of dissemination, how much compared to a better website in the industry, why the layout of their website, why the button here, why the call to action in the section, why does it work? What marketing techniques or instruments are used? Which are the better words, which pages they focus on and which are the most popular of users? Why are they the most popular? What's their outer chain like? These things are worth your time and your attention。
Seo actually has three layers:
The first layer is the first to get the core keywords/hot words, i. E. Most people understand seos and raise the recording and power of search engines
The second level is that the site has a lot of entries in the search engine and gets a lot of long lines every day.
The third level is to make your brand word a hot word, and to reach that level, you don't have to worry about the fact that the search engine shuts down your station, which is typically a treasure hunt, and has actively blocked hundreds of degrees of spiders long ago, but you don't have to worry about the algorithm changes in the search engine every day from 100 degrees of the brand word。
Many of us talk every day about meeting user needs. What is user needs? Is that what the product manager wants? Why would a user search the engine? Isn't the search behavior the user needs? Isn't the frequency of searches and the search index the strength of demand
We say "keywords" and "long end words" for the user, except with a google-like analytical tool. Like quora. Com, ask. Com, like 100 degrees of knowledge, 100 times questions and answers, don't you think this is the best source of keyword research? How do users ask about specific products, how do they answer, what functions they care about, what needs are the most real needs of users? You don't even analyze the user search behavior, you put it on top. I care about the user, i don't care about the search attitude. Do you really care about the user
So why do we not have an effective user response to what we do now? In the words of many people, their imaginations are the needs of users alone, who can be seen through surveys, searches and careful observation! Then the search engine is undoubtedly one of the most important channels for understanding user needs
After receiving the user's needs, what follows is how to attract the user, retain the user, and live website
A lot of people don't understand
Speaking of which, we have to know what google cares about. Google has so many algorithms, so many core secrets? So i'd like to ask you guys, what's going on with google using so many algorithms
Read that in your heart three times
To get a better user experience
What's a better user experience? Is everything from the user? What do you mean, from the user? It's about the relationship between the user and the search engine
You can't say that i'm searching on the search engine for english, and the search engine gives me a 29-second video
You don't have to worry about the search technology for the search engine, the only thing you have to do is start from the user! A good website, a user coming in, must have a very low jump rate, the average page access must be long, and the traffic must be high。
In a word, users like to spend time on your website! It's like a friend who would spend a lot of time talking to you. And if you don't like it, then you're probably bored。
Good user experience. That's it. It's gonna be a big hit
The content of this site is very important! How to market content, where to obtain resources, and techniques, previously joker wrote " how to market content (up) - theme selection and creation "
I'm not going to dwell here。
Today's talk about how to do the seo with a noodle-faced approach。
It's actually not limited to seo, but you can use it in forums, blogs, and independent websites。
In short, it's about doing your content, hitting through your content, leading the way. And these articles and content are in line with the strong demands of the users, the strong demands of the users who have access to your website, and when they look at your article, they have a feeling of hatred
In this high-quality article, it is natural and appropriate to make long end words, optimisation of keywords, and the insertion of some call to action in the middle, which allows users to call for sustained involvement。
And then there's a lot of channels and ways to publicize the article, whatever form of marketing you use it can use (formal)
Ahem, you can't talk about it anymore. All i can say is i've made a lot of websites and blogs
Maybe under the antenna we could organize a discussion
And there are many things that are really not as difficult as they thought, and that have to be done with methods, skills and ideas. I think you'll find something different at this point
