The search is a tool for users. The user search must be on and off? Today (23) 2021Big engineThe search for advertising marketing conference was held in shanghai. For the first time, the congress systematically and comprehensively presented a large engine search marketing solution, based on the platform's rich diversity of content ecology, video-search genes and understanding techniques, which would create an efficient “marketing hub” to help users connect content and values, help brands link their marketing operations and achieve greater efficiencyCommercial valueGrowth。
2021 big engine search advertising conference
The search industry has evolved over 20 years and now has a “new search” trend characterized by “content stimulation + video search + post-search”. Zhou xing, the head of the commercial product of the mega-engine, stated that content-inducing, i. E., flourishing content ecology, stimulated a more high-frequency search motive for users, and that user-search behaviour was gradually “reduced” from the original single platform. Video search, on the other hand, means that the visualization of the search results is more efficient in transmitting information, which greatly enriches the expression of information over the results of traditional graphics. Moreover, zhou xing noted that “see-and-see” is now a new user habit, with 57 per cent of searches occurring after large engine browsing。
Under the trend of “new search”, the mega-engineer builds on the features of today's headlines and tremors, the unique genes of video searches, solid content understanding techniques, building a more diverse and stable content ecology that meets the needs of users, creators and brand players. At the content level, it is rich in form, stimulating creativity and developing features that promote the production and deposition of explosive content and long-acting content; at the technical level, it is easier to understand, match, search paths and time-consuming, so that the search is “precise”. As of august 2020, pvs had reached 500 million, and during the spring season, more than 550 million users of the mega-engine search monthly activity had been reported, a figure that continues to rise。
When searches change, the behavior of users changes, and searches are no longer simply a tool attribute that is running away, but rather become a key “centre” role that allows users to develop an in-depth knowledge, transformation cycle in search+ content and connects to market eco-based growth spaces. The head of the big engine search ads highlighted the role of the big engine search as a “marketing hub”, helping brands to get their content-column, the flow of activities and the deep deposition of brand assets, meeting the demand for brand promotion, conversion and operation。
It is worth noting that, based on the role positioning of the “marketing hub”, large-volume engine searches have created a rich and diverse product pattern that combines the ecology, scenes, products, means of marketing, both inside and outside the mega-engineer, and efficiently promotes the convergence and re-distribution of flows, bringing to global marketing three core values, including import value, associated value and long-lasting value。
In the future, mega-engine searches will focus on the three main scenes of telecom, hotspot content, and life service, optimizing the experience of electric search, allowing users “to find what they want in the shivering search”; in-depth exploration of hotspots such as hotspots, conglomerations, topics, etc., to create better interactive experiences; and better support for local and life services, especially for search needs in the same city and belowline services. In addition, mega-engine searches will continue to maximize the value of the marketing hub through rich content ecology, innovative search products and marketing ideas, helping brands capture the “new search” marketing dividend and sustain business growth。
