Seo search engine optimization
The seo, which is both research engineering optimization, translates into an optimisation of the search engine, is a way of using technical means to raise the ranking of the site in the search engine, making the search engine more trusting in the site and thus gaining more traffic by placing it on the front page of the search engine。
Seo is generally divided into two types of technology: black hat seo and white hat seo
General by focus: on-site seo, off-site seo
Technical means could be used to upgrade the website's ranking in the search engine, to make the search engine more trusting in the site and to gain more website traffic through upgrading the ranking。
Why do you want to be seo? What's the point of being seo
Many companies don't know what seo is, they think it's a great deal better to get a line on the website, and they don't know how to optimize the site and how to expand it. Optimization efforts have been limited to 100-degree knowledge, extra-forum chains, etc., and much work has been done, and website traffic remains half-dead. While the sem search engine promotion has been effective, it is a money-burning business, and ordinary small and medium-sized enterprises do not have any friends and are afraid to go online。
First of all, it doesn't cost much to do the seo. We all know that seo is cheap, at least as much as it is cool compared to sem, and that if the stationmaster learns to do it by himself, there is almost no cost, and so-called less output。
Many complain that the salary of the seoers is particularly low, and that the single price of taking seo is low, asking the question: why is seo so cheap? Let's start with the following:
1. A lot of people think seo is just sending out a new article from the outer chain. They didn't know what seo was going to do, so they thought seo was simple。
Many companies have asked them to rank the key words on the company's website in the first place within a few days, and even some bosses have asked for dozens of key words to be placed on the front page within a few days, regardless of the difficulty of the key words. It's not gonna work out, and then the boss thinks seo's worthless. What kind of seo is 100% valuable
There were already a number of controllable elements in the seo ranking, some of which went up and down for some reasons, and it might take a lot of time for the ranking to be restored, but all the business owners behind it could not see it, leading to a loss of confidence in seo。
4. The loss of confidence in seo by the boss has left a large number of seo unemployed, but many find another job for their livelihood, but the owner is not giving you higher wages, so it seems cheap。
The fact is that seo isn't cheap, seo is much more valuable than the boss's pay. Seo isn't cheap
Second, seo is a tool that can work well with web marketing, making use of seos for profit or ancillary gain. We can do comprehensive site optimization and extra-linking to accommodate the preferences of the search engine, promote more regular web sites within the station to optimize like search engine standards, create links outside the site to more relevant information resources, perfect website issues that we have previously missed, and make the site more responsive to search engine rules。
And finally, we're doing seo with two objects, one a search engine and the other a real user, whether we're looking at it for the user or for the search engine, and the answer is definitely for the real user. The seo optimization ultimately increases the user experience while increasing the number of website traffic, allowing the site to develop a virtuous circle and ultimately achieve a profit。
Many station chiefs understand why seos are being used for better website optimization and promotion, and also learn seos and at all costs try to optimize the seo ranking, using a variety of means: content acquisition on the website, the accumulation of keywords, the marking of keywords, the removal of pictures for seos, the deletion of flash, the updating of websites with blogs, the adaptation of a good article with the use of false original tools, and only to please the search engine. While this has resulted in a short period of time in terms of website traffic and ranking, excessive optimization at the expense of user experience has also undermined the trust of the search engine and, in the long run, not only has there been a significant loss of users, but may even be at risk of being reduced to k station。
The attitude of professional seos is therefore to promote that seo optimizes technology and search engines to grow in the same way as users。
