Yesterday, when writing the article " what to do on the web line " , the under-editor wrote about a specific website optimized promotion strategy, without detailing it, and we added it today, specifically about some of the small skills of seo optimization。
What's seo optimization?
The seo is an abbreviated english version of the search engine optimization. Seo refers to the ability of the site to meet the needs of the search engine for ranking by internal adaptation and off-site optimization, and to increase the ranking of keywords in the search engine, thereby bringing precision users to the site for free traffic and generating direct sales or branding promotion。
With regard to seo, the definition is as follows: seo refers to internal and external optimization of the website, based on an understanding of the natural ranking mechanism of the search engine, improvement of the natural ranking of key words in the site's search engine, increased performance and the attraction of more targeted clients to access the site, thereby meeting the goals of network marketing and branding. The search engine search principle is constantly changing, and the change in search principle will directly result in a change in the ranking of web keywords on the search engine, so that the search engine optimization is not once and for all。
At the consciousness level, the station chief understands the image of the seo: when the user enters the search engine, it's like entering a big library. There are, then, a very large number of classifications in this library, divided into sub-categories (which can be understood as shelves) (which can be understood as grids above the shelves) and specific to the smallest categories (the contents of books) - long end keywords。
Every day, new content is added to the library, and the appearance of a new website is tantamount to the appearance of a new book in a classification. So the book's title and sequence correspond to the title and desCription. But if “others” (which can mean search engines) go to the library and find the book, which is a category or series of books, the title of the book is exactly the same as that of previous books, then the reader will surely be mistaken that the stationmasters are copying others' books, so the originals will affect the stationmasters’ ranking. So while the station chiefs' websites are new, they can't actually have a good ranking at first. This has serious implications for future optimization。
The optimization of the website will help station chiefs to improve the composite index of their web pages, and if their links are upgraded and the number of high-quality reverse links continues to increase and the content is maintained, station chiefs ' rankings on the left will continue or increase. Unless later application of cheating methods is punished or the maintenance of later periods is suspended. If competitive advertising stops, the web link disappears。
More than 95 per cent of search engine users give priority to the regular results given by the search engine, the vast majority of which only browse to the right when satisfactory results cannot be obtained on the left。
According to the survey, 87 per cent of the internet users would use search engine services to find the information they needed, and nearly 70 per cent of those would look for the information they needed directly on the first page of the natural ranking of the results。
Advertising for competitive bidding is limited and the result is that a large number of customers cannot be placed on the front page for price reasons, making it difficult for these clients to achieve good use through competitive advertising。
What's seo's purpose?
Seo seems a little bit conspiring, doesn't it? Seo creates accessible and useful web sites, and good seo practice makes them more practical, accessible and friendly to search engines. However, a non-compliant seo marketing company would use black hat seo technology, which would give seo a bad reputation. But this is true for any kind of marketing: there are good and bad ways to market products, and sometimes the bad methods are more effective - but only in the short term。
The black hat seo technology deceiving the search engine is a dangerous path that brings bad user experience. So this series focuses only on white hat seo technology. You and your users will benefit from the white hat seo technology. It's a win-win approach。
If your business is online, then the company's survival depends on the attention of web site. How can people buy from a commercial site if they simply cannot find it? Moreover, the problem is not just that potential customers find your home page and navigate through the drop-down menu, links or anything else in the site. In the past, if you had an excellent home index page, people would have come to visit with patience until they found the information they needed, but that was no longer the case。
Seo is also important for businesses that are not online. The market is becoming increasingly competitive, with an increasing number of people on the internet, not only computer access, but also mobile phone access and internet shopping。
For many station chiefs who are interested in optimizing the added value of the site, the code guide published by the search engine and published by w3c can be read. It is also not difficult to obtain a substantial number of basic search flows that follow the guide with reasonable efficiency, frequent updates of the content of a valid original and several practical and meaningful import links。
When the site has useful content, other station members naturally link to it, thereby increasing its web level and visitor flow. When visitors find a useful site, they tend to use e-mail or instant messaging to link them to other visitors。
