Google seo continues to be an important way for firms to gain access to foreign trade, and it is also very helpful for geo to raise the number of brand names quoted. So how do we get seos up and up the top of the website? The next cloud network is a simple sharing of business based on 12 years of experience。
I. Keyword layout strategy
First, the important position is the tdk label, the h1 label, the alt label. The url of the website then includes keywords to the extent possible and increases the reference rate. The inclusion of keywords was also suggested in the first 100 words of the text. The more the keyword moves, the higher the weight。
Ii. How to increase the length of visitors ' visits
If you can get users to like your website, and you can get more time to browse, then you can improve the opportunities for conversion. The first is to ensure that the website is easy to read, while the second is to improve the speed with which the site is opened, while the other is to use the title and graphics to properly leave words, to help users to understand the logic of content and to reduce the depression and difficulties of reading most of the text。
Iii. Expanded endwords
Businesses should not focus on core keywords, optimisation is difficult and slow, and it is therefore suggested to start with long end keywords to increase website traffic and access. Enterprises can expand long-term keywords through google keyword planners, google down-rays, etc. If they want to do geo, aso, they need to pay attention to the question words and the extension of semantic keywords。
Iii. Optimization of the website structure
The first is to flatten the structure of the site and not more than three hits from the first page to any page on the site, which will facilitate google capture and recording and will also facilitate concentration of weights. Website navigation needs to be clear, with breadcrumb navigation added, to help users and search engines understand the structure of the site. Url wants to be static and show the level of the website。
Iv. Sitemap and robots. Txt settings
Sitemap is a collection of links to the website, helping google to climb deeper pages and discover new and updated pages of the website in a timely manner. Robots. Txt tells google which pages are not to be picked up and avoids some repetition, back-office management pages and irrelevant or low-quality pages. To avoid being punished for repeating content or for having low quality content。
V. Installation of ssl certificates
The ssl certificate is one of the important factors influencing google seo ranking. It helps to enhance the safety of the website and avoids increasing the safety of google browser searches, thereby increasing the rate of exit。
Vi. Moving-friendly
Google has already publicly indicated that priority will be given to indexing moving ends, and it is therefore important to have a responsive website that is adapted to the mobile end. Most of the new independent stations for foreign trade are now responsive, while many of the old ones are separate pc stations, where firms can either upgrade or rebuild。
These are the issues that enterprises often ignore as google seos, and it is only through continuous in-house optimization and better alignment of websites with google's favorite and ranking rules that they will be able to achieve higher rankings, with more accurate flows and queries。
