Isn't it a bit awkward to start studying seo? Watching google rank up and down, traffic or numbers. What do we do? Don't panic. Seo's not that complicated. Let's talk about five core rules from 0 to 1 to optimize the search engine
First, why do you want to be a seo
The way the seo (research engine optimization) optimizes the website is to give it a good ranking in google and attract more traffic. Why do you want to do the seo? Because google is the largest search engine in the world, and users basically use it. Data show that google has over 90 per cent of hits on the first page, and the first three have taken half of the traffic. If you're on the second page of your website, it's almost unreadable and traffic is poor. That's why it's good to be a seo, it's good for traffic and business
It's easier for the seo to find out the five core rules at the start of the job。
Rule number one: select the key word and find the breakout
The first step of seo is to choose the keyword, which is useless if it is wrong. How
1. Looking for a long and precise endword
The new guy came up and looked at the word "cloud server" and felt that it was a lot of traffic, but the word was too competitive, and it was hard for you to squeeze on the front pages. Try the precise long end words, such as “small and medium-sized enterprise cloud server recommendations”, “cloud server value comparison”, with fewer searchers, but less competitive and easier to rank。
2. Use of tools to check data
You can't just guess. You have to use data. Google's keyword planner can help you check the monthly search volume and competition of keywords. For example, cloud servers search 100,000 times a month, but competition is too high, so try cloud servers for hire and fewer people search, but conversion rates are high. Query clouds can also help you to see which words have a higher rate of conversion and better choice of words。
3. Layout of keywords okay
After selecting the words, the website has to organize around them. On the first page, the main keywords, such as “close servers”, and on the end of the page, such as “how to pick a cloud server”, the title of the article, the text, the h1 labels should be on them。
Rule number two: the content must be good. Users and google love it
Keywords are chosen and the content must be kept up. Google rankings value the quality of content, and users find it useful. How
1. Content needs to address user issues
The user searches for "how to choose the cloud server" and you write "see the bandwidth, see stability, see after the sale" for this dry stuff, so don't brag about yourself. It's got to be organized, short paragraphs, charts, like, "class of performance of different cloud servers," and google thinks you're good。
2. Do not copy originals
If you copy someone else, google captures light power, and the weight kicks out the index. Add your own experience, like, "customs save $100,000 on our servers," a real case user likes to read and google likes。
3. Attractive title
The headlines have to go straight to the user needs, like, "what about the cloud server? Don't step on these five pits!” is more attractive than the cloud server selection guide. It's in the title, but it's natural。
4. Update
Google likes new content and the website is updated regularly. For example, once a week, a blog is posted about the "most trends of cloud servers" "serve maintenance techniques" and google looks at your website and ranks are easier。
Rule number three: tech seo has to hold on. Don't slow down
The content is ready and the technology seo has to follow. Google reptiles have to catch them well and users experience them. How
Web site speed
The website is slow like a turtle, the users are waiting for five or six seconds, and google is cutting points. Google pagespeed insights measure that the picture is compressed to less than 100 kb, with simple code points, and the server selects a reliable one. It's fast. User experience is good, ranking is good。
2. Movement good cow
Google is now the mobile priority index, which will see how you move. Cellular users are big, and if the end of the movement is bad, it's not gonna work. Google mobile-friendly test measured it with simple pages, large buttons and fast loads。
3. Https
The site needs https, google's "unsafe" site. Https is the standard, load it quickly, secure and points。
4. Submission of site maps
Site maps can help google reptiles grab your page faster. Send a sitimap. Xml with google seach console to list all the pages, google grabs them and index them quickly。
5. Simplicity of urls
Uurl takes a whole bunch of parameters, and reptiles take a lot of effort. For example, with "
It's better than “yourwebsite. Com/? Id=123”, and google likes a simple url。
Rule four: the outer chain must be of quality and leverage to enhance authority
The outer chain is an important part of google seo and enhances website authority. How
1. Finding high-quality outer chains
No low-quality forums, no low-quality links, google's non-payment and may be punished. Find a server-related forum, blog, leave a link, or write a "final guide to cloud server selection" so that you can link yourself. I'm going to use the information cloud to analyze the external chain of the opponent and learn to follow his own path。
2. Internal links
Internal links help track google reptiles and allow users to wander. Like, "how do you choose to look at a cloud server?" look at the server maintenance skills。
3. Outlink growth naturally
The outside chain has to go up slowly. Don't suddenly go up. Every month plus 5-10 high-quality outer chains, google thinks it's natural growth, and it doesn't punish you. The anchor text is also diverse, so do not use all the keywords, such as “click to see more”, “see more”, and google finds it more natural。
Rule five: keep an eye on the data. Don't do it
Seo isn't once and for all, has to look at the data. What do you think
View user behaviour with google analytics
Google analytics can tell you which pages have more traffic and which keywords have been converted. Jumping out of high-prevalence pages may be bad content and quick change; long stay without transformation may be too complicated and simplified。
2. High ranking by google search console
Google search console can tell you which keywords are well arranged and which pages are caught. Low-ranked words. Optimize content; uncapture pages, check links, resubmit。
3. Analysis of rivals with an inquisition cloud
Query clouds can help you see which keywords are used by your opponent and which words are high. You can write something similar, but you have to add something to it。
4. Periodically revisit and not once and for all
User search habits change, google algorithms change, and seo has to reset regularly. For example, last year's cloud server was hotter, and this year's "ai server" might be hotter, checked with tools, adjusted in a timely manner, and not use old words。
The case of the war: how do the newers use these five laws
I was helping a friend to optimize his new station, he sold mechanical equipment, the website just went online, and it was almost zero. We used these five rules. Three months of traffic went from zero to 500
Step 1: selection of keywords
The google keyword planner search for “machinery for small business” found that competition was too high and replaced by the long end phrase “best business for small business 2025”, which was small and ranked fast。
Step 2: writing
Five articles have been written around “best practice for small business 2025”, such as “5 tips to choose machinery for small businesses”, plus a real case, “our case included 20 per cent”, user-friendly。
Step 3: technology seo
The speed was measured by google pagespeed insights, the picture was compressed, the code streamlined, the movement end optimized, and the page was loaded from 5 seconds to 2 seconds. The site map was submitted and google was able to grab it。
Step 4: extralinking
Inquiries were used to find the outside links of the opponent, and two guest articles were posted on the mechanical blog, leaving links. He also went to reddit to answer questions, left a link and the outside chain was slowly rising。
Step 5: keep an eye on the data
Read traffic in google analytics, “machinery for small business” with the highest flow and write more similar articles; google seach console looks at the ranking, and the keyword goes up to page 2 and continues to optimize content. Three months of traffic to 500, ranking up。
Don't rush it
Finally, a mental problem. Seo's a slow job. The new station may have been quiet for six months. Take it easy. Set yourself a small target, like, "10 long endings in three months." when you see a little ranking up, your mind is steady. The seo thing, it'll pay off
Summary: 5 laws, seo from 0 to 1
Seo beginners from 0 to 1, pick the key words, write the content, get the technology seo, find a high-quality outer chain and stare at the data. These five core laws are in place, and your website is up and down in google, and it's coming! The key is to be careful. Do you have any good ideas for seo? Or something. You're welcome to talk to me. Let's do something
