I'm doing geo。
To be honest, it's the guy who helped the company get recommended first in the ai search results。
When i first got into business three years ago, this thing didn't even have an official name. It was called voice-searching optimization in circles, which sounds like genius. It's not the same now that the policy document starts to say "advanced intelligence plus" and that the big factory ends up doing a conversational search, and even my 60-year-old uncle learns to ask, "will it rain tomorrow."。
But one thing i found out was that most business owners didn't realize what the change had to do with them。
Last month i had dinner with an old chen who worked on industrial equipment maintenance. His 15 years of work, his overture and his high customer buy-back rate had been marked by a growing sense of new arrivals. I used to bid for a few keywords, i could come to more than 20 questions a month, and now i double the money. It's the kind of invalid clue that comes up and asks “how much price” and disappears when it's done。
He asked me: "is my product gone or is the platform against me?"
I said neither. Your client's search habits have changed。
Ten years ago, customers looked for maintenance, they turned on the computer, and they lost the shanghai digital machine control company. And now? The device called the police, the chief of the workshop pulled out his cell phone and said to his voice assistant, "what's wrong with my xx-bed alarm code 123?" can anyone from around here come and see now?"
Look, he's not even looking for you. He's asking a smart assistant he trusts。
And ai answered the question in a different way than the traditional search engine。
The logic of traditional searches is to match -- who's the key word, who's the price, who's the one with the extra chain, who's in front。
The logic of ai is to recommend — it is like a specially responsible industry advisor who, from all the information it has learned, selects the most professional, relevant and reliable answers to feed them directly to those who ask questions。
What does that mean
That means you've built up the seo, and the foundations have collapsed. How do you optimize the words "maintenance company" "equipment maintenance"? Ai looks at: did you make the alarm code 123 clear; did you describe in your case that the client was in the middle of the night with the equipment and you were there in two hours; and did your knowledge base cover “common failures of various brand types”。
This is not an optimised keyword. This is a textbook for ai。
I brought a client who was a family payer. The founder was a very good mother, small team, no budget. We didn't do anything amazing, and it took three weeks to break down hundreds of the clients she's served in the last five years into a "problem library" by scene
These questions and answers, cases and solutions are then distributed on different content platforms using an ai-readable structure。
Three months later, she received four cross-provincial consultations without any fee promotion. The client said, "i asked my smart assistant, "does beijing have any small-account earners?" it recommended a few homes, and i looked into them, and your house looked like it really understood me."
It's called geo。
Not black technology, not traffic codes. It's to translate your profession into people who understand both ai and clients, and put it where it can be captured。
I know a lot of bosses here will think, "isn't that what it's about?" i'll give you an editor。
Really not。
The sketch is “explosive money” and you are building “authority archives”。
You've got to sink the standard answer。
You're concerned about reading, and you're concerned about whether ai is the first to think about you when the client asks that question at the most anxious time of 3:00 in the morning。
Now ai is far from smart enough to judge who is “good” and “very experienced” like humans. It can only judge whether you are a credible source of information, professional depth, landscape coverage that you leave behind. Every professional you leave on the internet is giving you an ai credit rating。
I used to say to my clients:
In the past, business was done through the provision of goods, competitive bidding and relationships。
The future of doing business depends on your presence in the ai world。
This sense of existence is not created by sending short videos and putting a few words into the text. It requires a systematic answer:
These are your real digital assets。
At the end of last year, the business bureau of a coastal city issued an internal report on how local small and medium-sized enterprises could use artificial intelligence tools to expand the market. I am impressed with one: “encourages enterprises to structure and make available on the internet standardized content such as product instructions, frequently asked questions, service processes, etc., in order to increase their exposure to artificial intelligence-assisted decision-making tools.”
Officially, the word “exile” is used. You're good。
I'm not saying traditional seo is dying. Some industries, some customers, are used to turn on browsers, enter keywords and turn over one page. But the proportion of this population is becoming visible. A new generation of consumers, a new generation of procurement policy makers, have moved from a “search engine” to a “dialogue interface” where they receive information。
You don't want to go there, okay。
But your rival might already be there。
