Even if your website is on google's first page, or even the top three, the traffic may be worse. As the user has already obtained the answer after reading the ai summary, it is no longer necessary to click on the website。
2. The search result page becomes "information puzzle"
In addition to traditional web links, google search results include youtube videos, reddit forum discussions, google shoping commodity information, local map recommendations ... These diverse forms of content are competing for user attention。
3. Efficiency trap acceleration cycle
The more users are accustomed to looking at the answers directly, the more google will provide faster answers; the sooner the answers will be, the shorter the patience the users will wait for. This is an irreversible trend。
How do we deal with google seo's new rules
In the face of these changes, complaints are useless and the key is to adjust strategies. The following are four operational recommendations:
Establishment of content authority
Today, when ai generates a proliferation of content, google increasingly values its authenticity and professionalism. Your articles must not be simply a multiplicity of keywords, but a display of true authorship, practical experience and industry insight. For example, the sharing of specific cases in articles, data validation and hands-on test results enhances the credibility of content。
Optimizing page structure
Google's ai summary will extract information from the web page, which means that your content structure must be sufficiently clear. Use h2/h3 title level, faq format, tabulation, etc. To enable both ai and users to focus quickly. Imagine, if your article was like a book without a catalogue, how could ai accurately extract key information
Increase content conversion rate
Declining traffic is an irreversible trend, maximizing the value of each visitor. Optimizing your cta (call for action), improving user experience, designing more attractive content layouts, and making users more willing to stay, interact and even transform。
Multi-channel content layout
Instead of focusing on traditional blog articles, youtube videos, social media posts, discussion forums should be part of your content matrix. These diverse forms of content not only reach more users but also gain more exposure in google search results。
If you need to manage multiple websites, social media accounts or youtube channels at the same time, fingerprint browser tools such as maslogin can help you to operate multi-account matrices efficiently and avoid account linkage risks, especially for cross-border electricians and content creative teams。
Llm seo: a large model is becoming a new search field
Did you ever think that one day people would go straight to chatgpt and search for a "close dentist"? It sounds like science fiction, but it's happening in reality。
Llm seo, or large-language model seo, refers to the strategy of optimizing content rankings in ai tools such as chatgpt, deepseek and claude. With the spread of these ai tools, more and more people are relying on them for information and even decision-making。
Interestingly, llm seo and google seo are connected. The ai model answers questions and, in most cases, extracts information from web pages, integrates content and generates summaries. So, if your content can be captured and understood in google, you can be quoted in ai models。
What would the ai model prefer
Clear and understandable structure
The ai model prefers those logical and paragraph-specific elements. The greater use of lists, faqs, definitional expressions can significantly increase the probability of content being quoted by ai. Imagine, if your article was a mess, how could ai get the exact answer from it
Authority and credibility
The ai model assesses content not only by its own quality but also by reference to external signals such as links to other websites, media evaluations and feedback from users. That is why outward chain building and brand reputation management remain important。
Keep content update
Training data for the ai model will be continuously updated, preferring fresh and timely content. The regular updating of your articles and additional updates enhances the opportunity for content to be recommended by ai。
Llm seo is an emerging battlefield, and it's not too late. Over the next two to three years, those who can create content advantages in the ai model will be in the vanguard of a new round of seo competition。
Youtube seo: a video, triple flow value
If you haven't released a video on youtube, you may have missed a lot of free traffic opportunities。
Youtube is not only the second largest search engine in the world, but its video content will often appear in google search results. In other words, a quality youtube video can bring triple value:
Search traffic on the youtube platform: users can see video cards from your video google search results directly on youtube search tutorials and product assessments: google will give priority to the feedback of the youtube video site seo in search results: embedding videos in web articles that will enhance the length of page stay and the five optimization techniques that users experience on youtube seo
Production of video matrices for core keywords
Lists three to five core key words related to your business and produces a video for each key word. For example, when you're a cross-border electrician, you can create separate content for key words like "how to choose" "shopivy station academy" "facebook advertising"。
Optimizing titles and descriptions
It is natural to incorporate keywords in video titles and descriptions, but not in hard piles. The title should be attractive so that one can see what can be solved。
Add chapter tag
Add a chapter of the timeline to the video so that viewers can jump quickly to the part of their interest. This not only improves user experience but also reduces exit rates。
Design high-click cover
The cover is a key factor in determining video hits. Use of high-profile text, contrasting colours and curious images can significantly enhance the impact of video exposure。
A real person's presence enhances credibility
Let the founders or team members be real people, if possible. True faces and voices can build a sense of trust more than any word。
For teams that need to manage multiple youtube channels, the use of tools such as maslogin can safely isolate different accounts, avoid the risk of associated envelopes and increase the efficiency of teamwork。
Social media seo: z generations are rewriting search rules
I have recently observed an interesting phenomenon: young friends around me have problems, and the first reaction is not to open google, but to search for tiktok or little red book。
This is not an example. The z generation (after 00 in the country) is voting in action, and they are more used to finding answers on social media platforms. Whether it's "christmas presents" or "learning from python," they'll be looking for tiktok, instagram, little red。
This trend has also been noted by major social platforms, which have reinforced the search function. Instagram, tiktok, lIkedin and pinterest are optimizing search algorithms, and the platform ranking mechanism is moving towards "keyword + high-quality content" -- this is becoming more and more similar to the traditional seo logic。
How to make a seo on social media
Create content with search thinking
Each post is assigned a clear keyword and is reflected in the title, text, label. For example, you sent a video about tiktok on "having homes" under the title "30 days homes work challenge, without devices to work the mascular line."。
Research platform seo rules
The ranking mechanisms for different platforms are not identical. Most of the keywords are searched on the platform, analysing the features of the top-ranked content — how the cover is designed, how the title is written, how the script is organized — and then applied to its content creation。
Do problem-solving
Practical content such as how-to tutorials, product comparisons and frequently asked questions is more easily searchable. Instead of "it's a beautiful day," how do you make good pictures in the rain? Five practical techniques."。
The good news is that the search rules for social media are not sufficiently mature, leaving a huge window of opportunity for small and medium-sized creators. It is now possible to establish content advantages at relatively low cost。
If you need to run multiple social media accounts at the same time (tiktok, instagram, little red, etc.) and test a variety of content strategies in bulk, maslogin can help you manage the account matrix efficiently and quickly to find the best seos。
The seo is not dead. It's just an opener
Back to the question at the beginning of the article: is the 2025 seo worth doing
The answer is: of course it's worth it, but you need to do it in a new way。
The traditional "key + extra-chain" approach, while still valid, is no longer sufficient. The future success of the seo requires three core competencies:
Multi-channel layouts: google, ai model, youtube, social media are the authority of your flow of content: real experience, professional depth, continuous updating, so that you can emerge from the ai era and become more structured: it's easy for people and ai to understand your content values
Let's go now:
The seo rules have changed, but traffic opportunities remain. Those who are able to adapt quickly to change and master the new game will be ahead of the next round。
Are you ready
