What's the breadcrumb navigation, what's the breadcrumb navigation optimization, and how is the seo optimization of the breadcrumb navigation
The seo research department in shenzhen has come to tell you today。
While the navigation of bread crumbs is less important than the master navigation of the seo, its importance in the web site cannot be ignored. We all know that the main navigation of the site is a switch between several columns, mainly between the various secondary columns (products, news columns) and important pages (one page) within the site, while the navigation of bread crumbs is mainly a switch between the handpage, the secondary directory and the third level of the directory, such as the hand page-news column-news page, which makes each level of it available as anchor text-reading, so that it not only enhances the user's experience (users know their current location, user-friendly traffic) but also allows search engines to capture and allow search engine spiders to understand the structure of your website。
The breadcrumb navigation on the classification pages is relatively easy to optimize, as long as the classification columns are linked to the hand pages, and the breadcrumb navigation on the classification pages is generally closed, regardless of how many pages you cross, the sub-navigation is the same。
Amin seo, what should we do with the bread crumbs on the content pages?
(1) no return chain in the later stage of the navigation, after all, which is the bottom layer of the intoxication, which is not conducive to optimization and is suspected of being in the inner chain for optimization。
(2) the first two layers of navigation should be linked to the corresponding page, so that users can return to the next level by sub-navigation。
(3) navigation is not subject to h labels, and some station chiefs prefer to put h labels here in order to gather the weight of the website, which is more detrimental than beneficial。
Bread crumb navigation is a user experience, not a seo. Only large, multi-level websites need to navigate with bread crumbs. Small, single-level websites do not
The benefits of breadcrumb navigation for seo are well after the user experience, and do not increase the value of breadcrumb navigation for the purpose of increasing anchor text links or specifically increasing the value of breadcrumb navigation. Word
2. Ban current page link to current page. The last phrase of the breadcrumb navigator is the current page without any chain answer
3. Do not ignore the role of the website's main navigator because of the breadcrumb navigation
The main navigator of the website shows vertical structure relationships of the site, for example, how many categories of classification and how many types of content there are, while the breadcrumb navigator shows horizontal structure relationships of the site, for example, the categories of current pages and the categories of current content
4. The breadcrumb navigation should be fixed, that is to say, the breadcrumb navigation should have a fixed structure, not randomly increasing the middle layer and changing the name of the layer, and all pages should be unified into one structure. This would allow clients to consider the website to be secure and orderly and to give clients a more accurate picture of the current location and the overall structure of the site. (google is also easier to read)
5. Do not use breadcrumb navigation on pages, so that the title is too long and cannot express the meaning of the page and the target of the page。
6. The breadcrumb navigation code should be at the front of the source code as much as possible so that google can find it more easily.
Amin seo's method of navigation for breadcrumbs
I. Drink quick broad guard - based trains
Path-based breadcrumb navigation shows links to pages visited by visitors in front of arrival pages. However, the single function does not meet the needs of large websites。
Ii. Common drunk bread crumb navigation - location-based
This type of breadcrumb navigation is a good indicator of the hierarchy of the current page and the entire site. This breadcrumb navigation shows a link to the previous page or directory of the current page. Visitors can be informed of their location and can find the pages they want more quickly. It can improve user-friendly experiences。
E-commerce breadcrumb navigation - based on attributes
This attribute-based breadcrumb navigation is often present at e-commerce sites. This breadcrumb navigation has the advantage of being able to clearly identify other properties or categories of products on the page. For a product, this bread-crumb navigation is more visible and visible, such as the navigational structure of the treasure-hunting network。
Elements of the structure of the bread crumb style on aminseo website
The site uses the focus points of the breadcrumb-style navigation structure, the various layers of navigation are meaningful, the different levels at which users can judge the different levels of content, in particular the deeper layers of navigation, and the different levels of content that users can judge by the meanings of the navigation level, which in turn determines the level of access to the page。
The level of navigation on the site should not be too detailed, the classification should not be too much, the depth of the breadcrumb navigation would be increased by excessive detail, the choice of each layer by overclassification would be too great, and the user's search time would not be facilitated by the user's choice of what is needed through the navigation。
Before the use of the crumbs of amin seo, the design code was mentioned
1. Prerequisites for the use of bread crumbs: there is a large number of catalogues, and bread crumbs are often used to indicate current and remaining operational steps and simple layers of pages, but they are also recommended when they help significantly to browse and improve their positioning。
Design norms for bread crumbs: the style used for drunk bread crumbs: horizontal text links separated by greater than >. The symbol also implies a hierarchy between them. Depending on your user's perception and professional level, if necessary, a line could be added between the parents of bread crumbs to tell the user that it is clickable。
3. Location of bread crumbs. Usually appears on the top left or the top right section of the page and is primarily above the navigational or content area。
4. Size of bread crumbs. Bread crumbs are an auxiliary navigation that should not dominate the page. Bread crumbs are at least smaller or less prominent than the main navigation. It's the right size to get drunk!
Note:
1. The link to the breadcrumb navigation is to use text, not pictures or js。
As much as possible in bread crumbs, the word “handpage” could be replaced by a web name, with a focus on detail。
3 the bread crumb navigator is not the main drunk among seos, but it also has its effect. Being seo is the details, and whoever grabs the details captures the ranking。
It's very necessary to add crumb navigation to the site, which is a user experience. Ueo is very good, helping users to locate quickly and jump. The bread crumb navigation is also very good for the search engine (seo) to help make rapid positioning and jump. So, adding breadcrumbs to the website is very good for ueo and seo。
