The media are means and means of disseminating information and obtaining information. The daily lives of each and every one of us are surrounded by vast amounts of information, and human beings use books, newspapers, radio, television, networks and other forms of communication to obtain information, disseminate ideas and exchange feelings. As society continues to develop, the flow of information is becoming more demanding, and rapid and dramatic changes are taking place in the media。
The media industry has become one of the fastest growing industries in the world, with governments, media and video companiesMedia specializationStudents have greater demand. The media profession has always been a choice for many students to study abroad, and students can reap a wealth of knowledge, a wide range of perspectives, and better prospects and possibilities for employment。
It was originally published in study abroad magazine, issue 218
Wen zhao woo ho
It's a design
Professional branch
The field of media is very broad, and the cross-cutting and integration of disciplines in the profession makes the professional boundaries relatively blurred. In the course of their studies in the media, students need to have access to a wide range of information and communication theories, media technology, content production, industrial management, etc., and are more free to choose specific subjects and employment orientations depending on their characteristics. The media is not a “pure arts”, but a representative arts and science. A number of institutions, both at home and abroad, have closely integrated the media with subjects such as computers, offering joint training and pilot courses to develop integrated talent. In addition, the integration of media professions into international relations, law, etc. Has been the subject of many years of inquiry. The media professions cover the following subjects。
Journalism(journalism)
Journalism is a science of journalism and journalism. The subject of journalism is the phenomenon of journalism, which focuses on the relationship between journalism and society, exploring the special patterns of news generation, development and basic requirements of work. It studies journalism theory, news history and news operations. The central subject of journalism is the decision of the conditions of an objective society, its dominance and its counterproductive effects on society。
Communication(communication)
Communication is the discipline that studies the occurrence of human communication behaviour and transmission processes, patterns of development and the transmission of relationships with people and society. Communication studies how humans use symbols for social information exchange, which are cross-cutting, marginal and integrated. The focus and basis of communication research is on how to build a relationship between people through the role of communication。
At the international level, communication research is broadly divided into two university schools: the united states-centred traditional school and the western europe-centred critical school。
Advertising
Advertising, by definition, is a popular way of informing the public about something or, for some purpose, disseminating information widely. Advertising is a subject in the history, theory, strategy, production and management of advertising activities. As the scope of advertising activities has grown, the forms of advertising activities have become more diverse, the advertising business has grown, and research into advertising theory and advertising strategies has become increasingly important。
Public relations
Public relations refer to communication and communication between the organization and the public environment. There are many definitions of public relations, which generally refer to a social organization's two-way communication between itself and the public at large by means of communication, so as to bring about mutual understanding and adaptation, reflecting public relations as a communication activity and as a management function. The nature of the public relations industry makes it inevitable to have close links with the media。
Film and video
Television is a wide-ranging subject, which is taught mainly in the areas of radio and television programming, creation, production, etc. The work that can be done by students who study video and television includes preparation, art photography, sound directors, writing, theatre, production, social education and facilitators. In accordance with the characteristics and orientation of the school, the specialities offered vary, including radio and television news, production, broadcasting conductor, etc。
Countries and institutions of study abroad
The media industry in some countries abroad has a strong background and the level of education in the media profession is higher than in the case of the late start and premature development of the domestic media sector. Countries such as the united states and the united kingdom, which have a long history of media institutions and colleges, have for many years also been large and dominant in the field of the media。
United kingdom
The united kingdom is the world's recognized “media power” and has a long history and strength in the field of information and communication, with a strong cultural industry and a developed media system. The world's first television station, bbc, reuters, one of the oldest news agencies, the global political pulse, the economist magazine, and the times, known by unesco as the “first largest newspaper in the world”, are valuable assets for the british media industry. At the same time as students receive professional education, they are given practical opportunities to constantly broaden their horizons in the course of study and to subvert stereotypes in the media。
It is not difficult to find in applications to british colleges that their specializations are very detailed and that students can freely choose which specific profession to study in the same broad category, depending on their own characteristics and interests. The names of the professions are often multiworded, demonstrating the diversity of each profession, with different specializations balancing commonalities and personality in the student development process。
In the curriculum, british institutions balance theory with practice. Europe is the birthplace of a communications critical, represented by the frankfurt school, whose ideas have far-reaching implications for the media, politics, culture and business. British institutions emphasize theory and discipline in their media specializations, so that students know and understand. In the course of their studies, students are not blind to ideas and patterns, but rather analyse their bright spots and limitations and enrich their minds. At the practical level, depending on the subject, students are required to conduct analyses of the annual cultural industry, interviews, data analysis, etc., and benefit from first-hand information。
British institutions have also developed their own features in the teaching methods of media professions. Key debates, seminar and others require students not only to learn, but also to share, communicate, express, feed and develop their own ideas through adequate pre-school preparation and informed opinion. The process of teaching is not one-way, but more like a two-way communication. As students come from all over the world and are culturally diverse, many british teachers are constantly improving their understanding of the student country and putting issues in place to make students more sensitive in the learning process. The number, duration, etc. Of exchanges between teachers and students is strictly required in the production of these papers, and students are required to produce satisfactory works entirely on their own。
The london school of political and economics, the king's college of london and the university of lavburg, in england, are among the top 10 media disciplines in the qs, the, and soft sciences. In addition, the university college of london, the university of warwick, the university of lancaster, leeds university, the university of kadiff, the university of edinburgh, the university of sheffield, the university of london kim smith college, etc. Are known schools in the field of media. Because of the different focus of the major ranking lists, students have the flexibility to apply for schools based on their aspirations (scientific power, school environment, employment prospects, etc.)。
United states
The goal of media education in the united states is to develop students with critical thinking, analytical reasoning and problem-solving skills. A culture of background knowledge, the development of practical skills, the introduction of journalistic ethics and related laws and regulations are the main focus of teaching。
Liberalism, professionalism and a well-established “media” personality are matters of professional importance for the united states media. Learning about the media in the united states, students have greater autonomy, a large number of subjects are chosen, and schools develop their motivation and autonomy in an integrated and progressive manner. The “personally tailored curriculum” introduced by some schools for students allows them to look for expertise while they are involved in extensive hunting。
In the field of the media, the united states also has a high degree of practical importance, with more empirical and empirical research. United states scholars attach greater importance to maintaining and improving existing social systems and their functioning than to analysing the legitimacy of existing ones. The approach is empirical and empirical, the purpose of pragmatic research in the direction and the philosophy of pluralism。
In the course of teaching, united states schools have made great efforts to introduce new media teaching tools, and new equipment and database applications have brought visual and easy experience to education. Its teaching and practical processes are constantly being updated and students are being trained through advanced teaching methods and a socialized learning environment。
Most united states schools have their own press or media colleges, which include world-renowned schools in the media. The university of colombia, as the birthplace and place of the pulitzer press prize, is well known globally. The university of columbia, located in manhattan, new york, is also geographically well placed; the university of the north-west, madhell school of journalism, founded in 1921 by joseph madhell, a leading media giant in the united states and founder of the chicago herald forum, has produced many talent in the field of journalism, with more than 30 pulitzer prize winners. The northwestern university is located in chicago, the united states news and media centre, with a wealth of resources such as newspapers, television and radio. The university of missouri was the first american university to have a master's degree and a doctorate in journalism, with a broad research orientation, with graduates having the highest employment and start-up rates in american universities。
In addition, a number of institutions, including the university of southern california, the university of boston, the university of texas, austin, the university of florida and stanford, are highly competitive in the media。
Other countries. In addition to the united states and the united kingdom, countries such as australia, canada and the netherlands are also well positioned in the field of the media, which is a suitable option for professional study in the media。
Australia
The newspaper tycoon murdoch came from australia, and the news group also began in adelaide and developed into a media empire over the past 30 or 40 years. The media profession in australia places particular emphasis on the accumulation of internships among students in the industry and the improvement of the overall media system。
Academic recommendations: university of sydney, university of new south wales, university of melbourne, etc。
Canada
The media profession at the university of canada is mostly located at the faculty of arts, and only some universities have established media colleges or journalism institutes. Some schools only offer journalism, others focus more on cultural communication or interpersonal communication through rhetoric, and others only deal with media studies, such as radio, television or communications。
Academic recommendations: university of toronto, university of mcgill, university of british columbia, university of carlton, etc。
Netherlands
The university of amsterdam, which has been the world's champion in the field of communication science and media research, has been ranked first on the major academic lists. Qs rankings show that singapore's nanyang polytechnic university, university of zurich, university of vienna, etc. Are strong in the media. A broad vision is a necessary skill for media talent, with valuable wealth from different countries, cultures and schools。
