Author's introduction, wang xinqiang, 1980-1980, men, mid-level trainers, research directions, swimming teaching and training。
• study of the current state of swimming consumption in shenyang city, no. 5 of 191/015
Swimminghouses, their operation is difficult。
2. 2 gender and age of swimming consumption in shenyang city
As can be seen from table 1, there are 192 male consumers, or 54. 9 per cent, and 158 female consumers, or 45. 1 per cent. Yes
Some consumer groups, some of which have specialized swimming grounds open to students and have more favourable policies, also account for a certain proportion of students in the consumer group。
Table 3,
There are no significant gender differences in the proportion of people who exercise swimming. The age structure of consumers is 56, or 16 per cent, of adolescents and children under the age of 20, 49, or 14 per cent, of those aged 21-40, 107, or 30. 6 per cent, of those aged 41-60 and 138, or 39. 4 per cent, of those aged over 61. As can be seen, the majority of the consumers involved in swimming activities are older persons aged over 40, or 70 per cent of the total. The reason for this is that some of the elderly at this stage are retired, have more time to spare and swim without violent confrontations, which contribute to the protection of the joints and physical and mental health of the elderly. Although young people under 40 years of age have a certain economic base, their careers are at their peak, their work is stressful and they have no time or energy to swim and exercise. The majority of students under 20 years of age are students who, because of financial constraints and the length of their studies, at most attend swimming summer training, usually go to swimming pools for relatively little paid consumption, but who prefer new things and are therefore the main consumers of the swimming consumer group in the future。
Table 1 gender and age of swimming consumption in shenyang city, n = 350,
Retired members of the teaching staff of professional companies
N8538341334218
%24. 310. 99. 738125. 1
2. 5 distribution of swimming age among swimmers in shenyang city
Swimming age is the age of a person engaged in swimming activities. The preference for swimming is relatively high among people of older swimming age and is more stable among the swimming consumers。
As can be seen from table 4, consumers of up to three years of swimming age account for 27. 5 per cent of the total, and 28. 6 per cent of the total for 3-5 years, and these swimming consumers can become long-term consumers if they are properly guided to develop good consumption habits. According to the survey, swimming consumers in shenyang are generally of longer age, which means that swimming projects still have a more solid mass base in shenyang, which is more conducive to the future development of the swimming industry in shenyang
Females of either sex are under the age of 0, 21-40, 41-60, over 61. Table 4 distribution of swimming age among swimming consumers, n = 350,
N1921585649107138 swimming age %
%54. 945. 1161430. 639. 4
2. 3 educational qualifications of swimming consumer groups in shenyang city
As can be seen from table 2, the educational structure of the swimming consumer group is dominated by higher education levels, with 63. 7 per cent of consumers at or above university level and 36. 3 per cent of consumers at and below high school level. This is due to the indirect differences in the social status, economic income and level of demand of the swimming consumer groups at different cultural levels. High-educated consumers also have greater pressure on their work and learning and need to relax and release stress through swimming campaigns。
Table 2 consumer education statistics, n = 350,
M. A. And above
No, 79, 144, 63, 64
% 22. 6 41. 1 18. 3
Less than 1 year
More than 10 years in 5-10 years in 3-3 years
31
65
100
109
45
8. 9
18. 6
28. 6
31. 1
12. 8
2. 6 frequency of weekly consumption by swimming consumers in shenyang
As can be seen from figure 1, 8 per cent of swimming consumers in shenyang have less than one weekly swimming frequency, while only 29 per cent have one, and there is a gap with the expert's suggestion that they should participate in swimming exercise at least twice a week. Forty-five per cent of swimming consumers work out just two times a week, while three and more times a week account for 13 per cent and 5 per cent of the total number of respondents, respectively. This suggests that for most swimming consumers, the frequency of fitness consumption is appropriate, but one third of consumers have to do more。
2. 4 occupational structure of the swimming consumer group in shenyang city
As can be seen from table 3, the top two occupational groups, 38 per cent and 24. 3 per cent, respectively, were retirees and company employees, who were involved in the consumption of swimming pools in shenyang city. The second group of students accounts for a significant proportion. This shows that the occupation is closely related to swimming, which is one of the most appropriate sports for the elderly, i. E. Swimming activity is a more suitable option for swimming activities for the elderly as a means of overcoming resistance to water rather than gravity, with a low level of activity and a low degree of muscle and joint injury. Students are special
Figure 1
• 33 studies on the current state of swimming consumption in shenyang city, no. 5 of 191/015
2. 7 consumer price for swimming in shenyang
The single price for swimming in shenyang varies from less than 10 to more than 50 dollars, and the criteria for the single consumption of swimming consumers vary according to their economic strength. As can be seen from table 5, the single choice of high- and low-cost prices is roughly proportional to the average monthly income of households, i. E. High-income households choose higher-level consumption, low-income households choose lower-level consumption, and shenyang is more rational in swimming consumption。
Table 5 household income and single consumption of swimming consumers, $, n = 350,
Single number 2000: 2001 ~ 000 3001 ~ 4001 ~ 5001
Less than 10 11 34 21 8 74
11-20 43 115 7 5 170
21 ~ 30 20 9 2 31
31 ~50
42
45
Over 50
30
30
In the selection of swimming tickets, the two most popular tickets for consumers are the quarterly and monthly cards. As can be seen from figure 2, the cards account for 38 per cent and the monthly cards for 27 per cent. This may be explained by the relatively cheapness of the two forms, the sub-certification of the tickets, the ease with which they can be shared or even transferred, and the fact that the form of tickets for the quarterly and monthly cards indirectly contributes to the frequency of the consumption of swimming by consumers and to the development of swimming activities。
Conclusions and recommendations
3. 1 conclusion
3. 1. 1 the small number of swimming pools in shenyang city severely limits the pace of the development of swimming as a popular sport。
3. 1. 2 the gender differences in the consumption group at shenyang swimming grounds are not significant and the age structure is dominated by middle-aged retirees. The group involved in swimming consumption has a strong interest in swimming and an older age。
3. 1. 3 the frequency of consumption of swimming consumption in shenyang city is more reasonable than twice a week. Swimming consumption takes place mainly in the form of monthly cards, tickets for deka and participation in swimming with family and friends。
3. 1. 4 the relatively rational structure of swimming consumption in shenyang city and the wealth of potential swimming consumption groups contrast with the scarcity of existing swimming pools in shenyang city。
3. 2 recommendations
3. 2. 1 the city government of shenyang is committed to the development of swimming activities, focusing on the construction and operation of swimming facilities in a variety of ways, so that more people who wish to participate in swimming may have suitable swimming facilities for exercise。
3. 2. 2 for different groups of consumers, using different methods of operating swimming pools, operators should set appropriate prices, taking into account the actual level of consumption of different groups of consumers, when setting prices。
3. 2. 3 the city of shenyang shall, in coordination with the organizations of the provincial and municipal swimming management centres, form a swimming pool association to strengthen the management of the swimming industry in shenyang, promote the reform of management mechanisms and the scientific management of swimming pools, and promote the development of the sports industry。
Figure 2
2. 8 consumption patterns of swimming consumers in shenyang
As can be seen from figure 3, 315 consumers, or 90 per cent of the total, are spontaneous swimming consumption, and only 10 per cent are consumed in the form of clubs. In spontaneous consumption, 147 persons, or 42 per cent of the total, were with friends and 81 persons, or 23 per cent, were with family members. This means that when you swim, you choose more people who are close to you, and when you swim, you have a role in communicating relationships。
Figure 3
