Ii. Distinction between external and internal links
1. External links
External links refer to the introduction of links to their own websites, often referred to as “reverse links” or “import links”, in the form of pure text links, anchor text links and photo links。
How do you look for the outside links? Checking the external links is a check of the number of websites that point to us through this link, the number of web links on the site is an important factor in increasing the weight of the pages. There are two ways to search the external links:
(1) different search engines have different commands. The search engine query command uses the domain command, and google uses the lInk commands for external chain queries。
(2) queries can also be made using the relevant stationmaster tool, which is available on the site of the stationmaster. Examples of commonly used stationmaster tools include the love station network, the station master toolbox, etc。
Of course, the external chain data that we obtain can only be used as reference data, whether through search instructions or through station master tools, which are not entirely accurate and can only be used for reference purposes。
Internal links
InternallInks) internal links are interlinks between content pages under the same web-site domain name, such as links between channels, columns, final content pages, or even tag links between site keywords, which can be divided into internal links, so internal links can also be called site links, the optimization of which is in fact the optimization of links within the site。
The advantages of internal links are that they are easy to control, that they are low-cost, that they can be deployed directly on their own websites, and that, unlike the uncontrollability of external links, they require substantial purchases or long-term accumulation to achieve a stable seo effect。
Why is external links important for website optimization?
Increased website weighting
External links are one of the important elements of the search engine ranking algorithm, and if other websites link to your website to show the value of your website content, the search engine will see your site as more important, thereby increasing your website weight。
2. Increased flows
External links can bring more traffic, and if other websites are linked to your website, visitors can access your website through these links, thereby increasing your website traffic。
3. Increasing website exposure
External links can increase your website's exposure, and if other sites are linked to your website, your website will be more visible, thereby increasing your website's exposure。
4. Expanding social networking
External links can expand your social networking, and if other websites are linked to your website, you can expand your social networking through these links to the owners of other websites。
Overall, external links are important for website optimization, which is an integral part of increasing the weight of the website, increasing traffic, increasing its exposure and expanding social networking。
