Institute for culture and communication
Master's degree in 2025
Enrolment
Three years. Code: 050300
I. Development objectives
Guided by marxist journalism, our profession has developed a combination of skills for the country's information and communications industry, a modern communications philosophy and internationalization, an understanding of china's basic national conditions, and high-level expertise in the dissemination of theories and applications, advertising and media economy, media operations and management, new media dissemination and legal regulation, and intercultural communication。
Ii. Professional characteristics
Based on sound knowledge structures, broad academic horizons and good theoretical skills, the theoretical foundation of the discipline and the practical skills of the industry have been consolidated. Through academic forums and scientific lectures, a dual mentor system has been set up in and out of schools, an innovative base for productive research and development has been set up with institutions such as the economic journal, which provides graduate students with practical opportunities to develop research horizons and theoretical links, and improves the competitiveness of graduate students in scientific innovation and industrial practice. • fostering innovative, high-level professionals with a broad base and broad calibre capable of independent journalism teaching, academic research and professional practice。
Iii. Specialized courses
Communication studies introduction, communication research methods, smart dissemination, international communication theory and frontlines, web communication law, new media technology and communication practice, social media data analysis, academic and substantive front of news communications, journalism practice thematic studies, advertising research introduction, internet advertising dissemination research, computation advertising topics, advertising industry development studies, media operations management studies, cross-cultural communication studies, cultural science researchers, cultural industry planning and cultural resources research。
Iv. Subjects of entrance examinations and reference books contents
Information and communications
Two years. Code: 055200
I. Development objectives
By learning the basic theory of the socialist ideology of mastery of chinese identity, the right journalism and cultural values are established. He has good political and moral qualities, follows the ethics and ethics of the media and masters the professional methods of journalism and communication. (c) full mastery of the fundamentals of journalism and communication, knowledge, thinking, methods and skills in the requirements of the information and communication profession, and the ability to work independently in media management, advertising management and management of cultural industries。
Ii. Professional characteristics
A “two mentor” system is in place - in-school and industry (enterprise) mentors. Among them, the tutors are responsible for the professional guidance, academic guidance, professional practice and thesis of the degree; the tutors outside the school are responsible for the professional development of the master's degree and the practical guidance of the profession (enterprises)。
Insisting on the fundamental requirements of the lycans, combining education in knowledge with education in values, abilities and the integration of intellectual orientation and value formation into the teaching of each curriculum。
In accordance with different research directions, the selection of leading enterprises or trade associations in their respective industries is carried out in a structured manner, using a joint training approach, “integration, school cooperation, industrial integration”, to strengthen the development of complex, innovative talents。
Iii. Specialized courses
Advertising industries and business management topics, media operations and management topics, communications research methods, news communications frontier lectures, news practice subject studies, advertising theory frontier, online communications law and practice, video creative practices, computing advertising topics, advertising and branding strategies, new media technology and communications practices, video and video dissemination and industry management practices, smart advertising dissemination frontier and practice, cultural industry theory frontier, cultural resource development and management, cultural branding topics, intercultural communication topics。
Iv. Subjects of entrance examinations and reference books contents
