In the past few years, there has been a steady release of brand effects。
The travel data show that the tourist market is peaking at the top five destinations of shenzhen's national spring festival “reverse new year”。
According to the accompanying data, shenzhen is the fourth most popular national destination this spring, and shenzhen is the first country to choose an “annual destination”。
Monitoring data on tourism sites show that beijing, guangzhou, shenzhen and shanghai are among the top four cities with the highest number of reservations for spring holidays, with shenzhen growing by 48 per cent for the first time in the country。
This spring holiday, 9 days of vacation, set off a public holiday. Shenzhen, instead of the so-called “empty city”, has become one of the hottest destinations for “reverse reunification”, with the top five hot gates of the national spring festival “over the new year”, with hotel reservations reaching the top three in the country for the first time and the tourist market booming。
Journalists interviewed hotel and residential practitioners and tourists about shenzhen, as the heart city of the bay region, with its warm climate, flower season, family and urban leisure experience, became a popular option for the country's family to travel across the province, and the brand effect of “over the years” was continuously released。
For the first time in the top of the stream, it's a strong magnet
The travel data show that the tourist market is peaking at the top five destinations of shenzhen's national spring festival “reverse new year”. According to the accompanying data, shenzhen is the fourth most popular national destination this spring; shenzhen has the highest ranking in the selection of an “annual destination” for foreigners。
Monitoring data on tourism websites also show that beijing, guangzhou, shenzhen and shanghai are among the top four cities with the highest number of reservations for spring holidays, with shenzhen growing by 48 per cent for the first time in the country。
As a typical “immigrant city”, shenzhen became one of the hottest “revolutionary” destinations this spring. The data show a fourfold increase in the number of airline tickets for copper in shenzhen and a more than a twofold increase in shenzhen on her way to shenzhen. From the airports in guizhou, shanxi and gansu, the destination is written in shenzhen。
The hotel bookings first stormed into the top threes. With the increasing attractiveness of cities, particularly as the resident population increases, more parents are willing to “come to their children's old age” and many visitors from the field come to shenzhen to feel the “year of technology” of the city of innovation。
Staying for years and years, sending shenzhen directly to the top of the hotel reservation。
The data show that the number of hotels occupied by persons over 60 years of age has increased by 56 per cent over the same period, with the highest number of hotel reservations in the convention centre/cbd, china jianbei, shenzhen north station and around the science and technology park. They come from all over the country, bringing meat, sausages and specialty products, to spend years with their children。
A social media user wrote: “my mother's first flight was from home to shenzhen, and she said that she never thought she would be able to fly another year.”
This is not an example of a 17 per cent increase in the number of “first air tickets to life” purchased on a platform by passengers over the age of 60 in spring 2026。
The heat of vacation continues to climb in the hotel's hotspot
The tourism market peaked on the first day of spring holidays, with out-of-country trips, inter-provincial trips and cruises around hong kong, and many tour teams arriving in shenzhen. Data on co-travel show that beijing, chengdu, shanghai, chongqing, shenzhen, kunming, guangzhou, xi'an, hangzhou and harbin are the top 10 destinations for air travel during the festival。
This wave is also transmitted to the hotel industry. “our reservation increased by 20 per cent over the previous year, and the order is now on schedule at the beginning of the seventh year, with a high percentage of tourists in the pearl triangle”
According to the director of the shenzhen imperial crown holiday hotel, the average occupancy rate was 85 per cent for the 15-18 february hotel, which was 18 percentage points higher than the same period last year。
At the same time, during the spring season, families were on the run, the residential room type was short of demand and the overall temperature was high。
According to the secretary-general of the guangdong tourism association and director of the guangdong institute for the development of people's development, tsui linge, it is clear from the data from the various platforms that during the spring of this year, over 80 per cent of residential reservations were made across guangdong. On the one hand, “hard connectivity” in the bay region has been boosted, and more and more tourists have chosen to travel around; on the other hand, many young people bring their parents to their places of work for the rest of the year, and the “reverse spring” model has led to an increase in booking of residential accommodation around the city。
Ms. Lee, a tourist who traveled from shenzhen to shenzhen, told journalists that on this spring, they went out with two other families, booked a house by the sea, “more than a hotel, a room for people to eat and chat and entertain, a place for families to travel together, and a place to live together, warm and comfortable”
“as a whole, this year some of the core cities and tidal regions of the great bay region were particularly hot.” shen shenzhen, guangzhou and foshan districts have seen an explosion of fire throughout the country, with many flowers starting to bloom. In the future, residential accommodation will be an important window for the great bay region on vacations, the spread of culture and the revitalization of villages。
There's a lot of people in the commercial scenes
As new spring vacations continue to spread, the surrounding areas of many hotels have also become core “ticking cards”. Parallel travel data show that the average price of domestic hotels during spring festivals (from the beginning of the year to the beginning of the year) was more than 30 per cent higher than on the eve of spring festivals, and that some tourist cities were twice as high as above. In addition, hotel chains for two to four days dominate the festival, with hotels close to well-known viewing areas and popular commercial circles being the most popular。
With the launch of the theme event, which coincided with the new spring and spring south features, the flow of visitors continued to climb, and the shenzhen world window, among others, became a hot spot during the spring festival。
In the middle of the day, there was a new spring of joy and joy everywhere in shenzhen. As a landmark for shenzhen's important cultural tour, the attraction peaked on the first day of the new spring, when more than 20,000 visitors were received, and international tourists grew by 50 per cent over the same period。
In shenzhen, the deputy manager of the chinese folklore market department, shao woo, introduced: “spring festival holidays, the scenery has been a central theme, building non-light fairs, non-remaining spring fairs, and hundreds of non-remnant folk folk shows, hoping for a pleasant spring festival for a wide range of visitors.”
It's the day of the shenzhen people who go to the park and the mall. How do they entertain their friends and friends outside the country during spring? The major malls became the “speciality attraction” of the mandatory “cards”. Journalists went to the coast city, from the negative floor to the top, filled with citizens and tourists who went shopping, meals, “chips” and laughed. In the year after 0000, the main event is to take parents to their own lives, to walk, to drink coffee, to go to a shop, and to be comfortable。
This spring, ms. Chan, “after 0000,” passed her parents at anhui's home to shenzhen for the new year, “i had to stay on duty because of my work, so i wanted to pick up my parents, so as long as the family was together, it was new year, and i could show them the city where i worked.” in the last few days, miss chan went to the business park with her parents and ate the beet, "my parents don't like to go to the area and line up, so they can walk around, and it's easy and old."
As a result of his son's deep work, the visitor, mr. Wong, is obliged to “play cards” every spring from the northeast to shenzhen. "my son doesn't call me, i want to come myself. In comparison to the north, the winter in shenzhen is warm, and we can go out to the park." during the spring festival, mr. Wong has “cooked” lotus mountain park, pen-mounted mountain park, etc. “the park in shenzhen is still a bouquet of flowers in winter, full of lanterns, chinese knots, a beautiful weather and a beautiful view, which i particularly like.”
