It house news, march 1st, apple fans have been dreaming for many years that the company could integrate ipad and mac - with a mix of computer speeds and tablet touch。
Despite apple’s public denial of this idea, recent reports by bloomberg journalist mark goulman indicate that apple engineers have indeed explored possibilities, such as allowing high-performance ipad to run macos, creating new operating systems for mixed products, and even discussing the application ecology of fully integrated mac and ipad. However, no matter how tempting the concept of hybrid equipment, it is difficult for users to see it in the short term。
Gulman points out that apple executives have always insisted on ipad and mac as two separate categories. The company believes that maintaining product segregation can produce better products, but there are clear commercial considerations behind it: the two product lines contribute approximately $30 billion per year to apples (it house note: the current exchange rate is about 20,612. 6 billion yuan), totalling $61. 7 billion last year (the current exchange rate is about 42,3. 33 billion yuan yuan), which is an important pillar of overall operations。
In fact, apples prefer to buy ipads and mac at the same time and to strengthen their synergies through a variety of new features and functions, and increasingly market them as “partners” rather than substitutes in retail outlets。
He revealed that the apples were either developing products or would challenge this position, namely, the long-discovered apple headscreen macbook pro and a fungible ipad (or macbook-ipad, together, similar to matebook ford)。
Among them, touchbook pro is moving faster and is expected to be visible by the end of 2026, but it is not an ipad-like product。
Gulman mentioned that apples were extremely careful in product development and marketing: mac was a “touch friendly” rather than “touch first”. Thanks to last year's update of the “liquid glass” interface, users are free to switch between touch and traditional points. The new macbook pro will still keep the full keyboard, touchboard and existing design language, but point is the core and touch is an option。
As for the fungible ipad, even if it could eventually land smoothly, it might not be a real hybrid product. It has mac-class screens, but it's pure ipad logic from inside to out, especially running ipados instead of macos。
At the software level, apples also provide a clear segregation of the two product lines. Although partial ipad applications are allowed to run on mac, the reverse is not feasible. Functionally speaking, although ipad now has near-complete computer experience, most mac still has better re-routing, performance, larger screens, and built-in keyboard touchboards, without having to rely on such fittings as smart keyboards。
This means that mac fans and ipad fans will continue to take care of their needs. Turning to this, gülman has another problem: is there a missing middle -- a fully touched priority with mac-class performance + continuation equipment
In his view, such a product might simplify options for users, developers and even apple's own software engineers. Such a bold new device is expected to bring apples to new heights, not just the sales of mac or ipad. Although apples have not yet shown this tendency, they may eventually change their minds -- after all, since the time of jobos, the apples of the touch screen, which are now in reverse。
At the same time, the apple shop is currently preparing for the release of next week's new product on a large scale. The company has informed the door shop that it is expected to reach a peak, and some employees have even claimed that the pre-heating plan is comparable to the new iphone release in the fall. This means that there is a serious backlog of expected new apples and that at least one of them is more attractive。
In the context of germain's coverage last week, possible products this week include iphone 17e, new macbook pro and macbook air, a new generation of entry-level ipad and ipad air, and a much-anticipated low-cost macbook (carrying a series of chips)。
Inside the apple, the low price macbook is described as an "unbelievable value for money," and apple believes it will attract a large number of windows and chromebook users to the mac camp, and even push some computerless apple users to buy the first mac in their lives。
To that end, apple has reminded retail workers to prepare for overtime -- like in september when iphone was released. The door shop is also prepared to set up an exclusive exhibition stand for a new item, which, in general, is not required for routine upgrades, so it is likely that this move is related to low-cost macbook。
Apple ceo tim cook confirmed last week that this launch will be in progress for several days. GÜlmann expects its launch to be scheduled on monday, tuesday and wednesday, with the last day providing some of the media in new york, london and shanghai with hands-on experience。
