For google seo personnel, there are a number of proprietary terms such as: the inner chain of the website, the outer chain of the website, the friendship link, the site map ... And so on. What's the inside chain? What's the inside chain for? What forms can be used to present, inter-chain characteristics etc。
The inner chain of the site is by definition a link between content pages under the same site domain name. In short, it's the content of one's own website linked to the inside pages of one's own site, also known as the inside links. Answer
Role of the internal chain of the website:
1. Allowing the search engine spiders to climb deep along the links to improve the efficiency of the search engine's access to the site
2. Adding an inner chain to the article so that users can read the more remote words when they are reading the article directly and easily, without having to open the browser to search for the keyword to enhance user experience
The addition of inner links to articles has also increased the access of readers to other pages and to the website
4. Balancing the distribution of the weight of a website can be achieved through the inner chain, and if a page receives a large number of links, its weight increases accordingly, similar to other pages voting on this page。
Intra-link format:
1. Navigation of the website
Website navigation, like our car navigation, has the role of guiding users. Website navigation is also a common expression of the web chain and is of greater importance. When a user or a search engine spider enters your website, you will first see your navigation. For users and spiders to capture the desired information, website navigation is done as much as possible in the form of anchor text。
2. Tag label
The tag label of the website is also a common in-link form, and the tag tags serve to add one or more keyword labels to the article, through which article information is classified. Tag labels are more dynamic, flexible identification labels, and once a web site appears, the search engine spiders are indexed by the tag text link to other pages and capture entries。
3. Map of the website
The format of building the site map is divided into xml maps of spiders and HTML users, xml maps of spiders are used to climb for spiders in the search engine, and HTML maps of users are easily viewed by users. The site map is essentially a landing page。
4, anchor text links
5. Photo links to websites
The web-based photo link is by adding hyperlinks to banners or slides on the site, and users can click when they see the picture and guide the search engine spiders into my web page。
