It sounds like the high-end brand of cctv was fake. The general manager of central radio and television stated that no institution or organization had ever been authorized to issue to an enterprise the title, tablet or certificate “cctv display”. Journalists' investigations have found that there are still businesses or businesses that use the term “grabs”, behind which there is also a profit chain that pays to advertise “certify” and wipe the edges。
Market
There's a lot on the line
According to the statement, titles such as “cctv advertisement support” on the “observe advertisement” “central television” have never been issued. How's the market online
Journalists opened a well-known electrician platform and entered a search of the `specific tops', with some commodities soon emerging. These commodities include solar, domestic and even tyre products. A 4-pound, $12. 8 laundromat with a product bottle bearing the label “cctv highlight”. A $236 metal kick line with a product introduction page marked “cctv brand”. A smart door lock, whose product page is declared to be “cctv 2017 with a strong view”. In addition, there is a brand of tyres that appears to be more “authoritarian” — not only does it appear as a “cctv view brand” in the page presentation, but it also displays a “cctv airing certificate”, which includes the timing of the brand's airing of tyres, the channel and the advertisement id。
A similar situation exists below the line. Journalists have recently visited a number of domestic markets for building materials in the city and have found that most brands and businesses do not use terms such as “opt-up” but that individual brands and businesses use similar titles. There is an “international golden city” in the seven northern wholesale markets of construction materials located outside the north five ring and on the side of the soup road. The market sells, inter alia, floors, hardware heating pipes, solar energy, heaters, etc. At the entrance of a plumbing store on the first floor of the market, there was a board of about 80 centimetres tall and about 50 centimetres wide, with information on product brands, service lines, “hundred years of quality security”, top of which was marked as “cctv brand”. On the second floor of the mall, two customers are consulting to purchase the heating tablets in a brand-name heater door shop. The shop entered the walls of the door and promoted the heating film in red letters as the “national standard reference unit” for the “high-profile brand”. The propaganda was visible in the light of several lights installed on the ceiling。
In addition to the plain “opposition brand”, a number of businesses use more “fresh” expressions. “looking at the heat?” another store on the same floor, staff members warmly greeted. Journalists walked into the store and found that the brand-made radiator was also “unbelievable”. The slogan on the wall indicates that the brand is “the craftsmen's spirit invited to the cctv discovery”。
Investigations
Squirt fish self-upgraded
Do these brands, which claim to be “upboard” or “show”, actually broadcast advertisements or “upboards”
Zhejiang is the main channel system known as the “100-year quality assurance” “cctv brand”, introduced by the doorman. However, journalists dialed the national service line on the board, and the guest service indicated that the company was in the ember and confirmed that the brand had been featured as a “cctv show”. The micro-heads of a market manager in the company also claim to be the “cctv brand”. On other questions, however, shopkeepers were reluctant to respond positively and appeared to be impatient, indicating that they were “in their hands” and busy working。
The promotion was the “cctv discovery tour, the spirit of the trades and crafts” company's heating chip company, where shopkeepers described the advantages of branding, product characteristics and quality assurance. When journalists said that they saw other branded heaters that had gone up in sight, the shopkeeper quickly pointed to the slogan on his home wall, “that too”. He described his own brands as well as his own, and said, "isn't it all now the same? Mostly, it depends on the material of the product...” the reporter found on the brand officer's web site, which also had content promoted in the shop. However, no similar information has been found in public reports or information。
In the entry, the heater brand, “performing the top brand”, appears to be somewhat “downside”. Journalists, acting as agents, wanted to know about the product and made contact with the client service. Following the news, the operator confirmed that the brand was indeed the “national standard reference unit” of the top brand. Subsequently, a manager, who identified himself as the brand-name beijing region, briefly asked about product prices and logistics. Journalists asked whether the product was really a “opposition brand” and, after a brief pause, said that the name of the top brand was fine, “we dare say that it is indeed there”
If you represent the brand product, can you use advertising words such as “peer view” inside the store? The manager responded that it was possible, “as long as we promoted it, it was appropriate”. Subsequently, journalists entered the brand office network and found that there was no mention of the product as a “high-profile brand” in the context of corporate introductions and the “brand advantage” of the union。
A staff member from the general manager's office of central radio and television confirmed the content of the statement to journalists. He stated that he had never been awarded the above-mentioned designations or honours, nor had he personally heard of the project “some invited enterprise” and that it was possible that it would not be on a small channel of the star. “these titles, honors, are not duly authorized.”
Chain
Paying for a pass to wipe the ball
As the investigation progressed, journalists found a profit chain in the market that paid for advertising and then “certified” and wiped the edges. Enter the "downview tablet" on the web platform, which will soon eject multiple businesses. One of the businesses called "observation brands show" is directly involved in the campaign, which states: "observation advertisements, central television advertising billboards, brand endorsements." subsequently, journalists contacted him in his capacity as head of an agricultural brand, indicating that their company was “a service provider dedicated to advertising”。
Following a brief understanding of the product area, characteristics and needs, the commercial recommended that journalists could consider broadcasting advertisements on agricultural channels at a higher price. According to him, for example, five seconds of television advertising took only $6,800 for five days of continuous broadcasting. “this price includes the cost of production, phonography, etc., without any additional costs. The airtime is approximately 11. 30 p. M. And requires a one-time payment to the company's account.”
$6,800, almost the price of a single dragon. “$6800, in addition to an advertisement containing a certificate of proof for the advertisement to be broadcast in the public view, may be arranged for a signing ceremony.” the commercial said that every advertisement would be broadcast with an ad number id, “like the id number, it's regular”
In this business, once the advertisements are broadcast in the public eye, they can then be used to promote “grats” to brands or businesses. “i saw some customers in the market do it, and then they did it, or they did it. "cctv brand." he said that the tablet could be placed in a physical store for publicity, provided that it was aired at a cost. However, caution is recommended with regard to other publicity, such as networks, “only factual statements should not be exaggerated”
"some people say the brand is a `high-profile brand', which one is it? And if it's true, you're going to broadcast the ad." the businessman said that, even when advertising was broadcast in the public view, it would be preferable not to use the "show up" brand, such as "show up" and "show up" or "cct v" brands, which are safe
