The intangible cultural heritage programme is rich in resources and variety. It has one project for representatives of the intangible cultural heritage of mankind, 10 projects for representatives of the intangible cultural heritage at the national level, 63 projects at the provincial level and 330 projects for representatives of the intangible cultural heritage at the municipal level; it has 11 national, 81 provincial and 520 municipal non-representative heirs. In recent years, the city of tsuda has been following up on the important directions of the party's twenty spiritual and xi jinping general secretary on the preservation of intangible cultural heritage, following the “maintenance, rescue, first, rational use, and development of heritage”, and has made great efforts to promote non-genetic conservation and utilization, promote the further integration of non-practition and tourism, achieve a living heritage and accelerate creative transformation and innovative development。
I. Protection of inheritance as a first step in the process of “enjoyment”
One is to highlight the strong foundation. Into the streets and villages, comprehensive investigations, collection of various non-relict projects, cumulative collection of nearly 60,000 non-remains, covering more than 200 items in 17 categories, including folklore and folk music, and the consolidation and upgrading of a number of non-residual declaration-storage projects. Fourteen projects, such as the pillows, were promoted into the list of non-incorporated projects for the seventh batch at the provincial level, with the addition of 30 municipal non-incorporated projects and 57 municipal non-inherited persons, as well as 19 non-genetic sites, the publication of 9 non-incorporated small-eat-eaters in the fourth batch and 12 projects, and the effective revitalization of the heritage。
The second is to highlight living heritage. The annual series of cultural and natural heritage days has been carefully organized and, since this year, 31 wonderful events have been held, such as the classic play of the "face of the state" and the "queue of the voice" pillows, attracting nearly 20,000 viewers, with a total of 550,000 live views. • a fair on the sale of non-removables, with 36 non-removables, local specialty stands and 12 artisanal fairs to showcase new non-removable consumption. The integration of the culture of carvings, plays, music, etc. Into classes, businesses, communities, and so on, with a combination of “non-minus+” models, such as “non-minus+ campuses”, involves nearly 200,000 people a year. • development of a programme for the development of high-quality charades and the implementation of the project entitled “celebrity of tectonics” to support 12 national-level writers, including jung huai-hing, in the training of charades in the form of “teachers”。
The third is to highlight digital empowerment. With the help of cutting-edge technologies such as the internet, big data and so forth, the online “this is the tanda” digital brigade platform, which covers 330 representative projects on intangible cultural heritage above the municipal level, provides visitors with a full-scale digitization service, with nearly 10,000 registered users. The free-of-charge opening of the non-minus exhibition hall of the city of tsuda to display non-minus projects using scientific and technological means such as ground-based interactive projection, phantom imaging, transforming non-minus one-way transmission into two-way human interaction, helping participants to immerse in the process of non-minus performances and cumulatively receiving over 1 million young people's study experiences. A total of 34795 e-cards were issued to include the charades in a cartoon by the shinda brigade。
Ii. Problems of pursuant to the strengthening of the nuclear fires
One is media promotion. For the third year in a row, shinda was actively connected to the mainstream media, and for the third time in 2023 it was broadcast live. In 2023, the charade was presented as " spring festival gala " , and " treading the parade " was shown in kyoto. The 13 non-removable items, such as the zakada carvings, the quil plays, and the misintentioned gold and silver, were featured in china (fukuya) and viewed more than 320,000 times on the chinese video app, during which the viewing rate was broken with “1” during the exhibition. The chinese folklore festival of legends was aired live at the sudden day of china, where a new business card for the millennium dragon boat tour was highlighted. On the morning of 23 june, the news channel " in the queens of the earth " broadcasted the heat index of the midday holiday dynasty dynasty, ranking takita as the third largest country in the country with 9. 7 points。
The second is matrix dissemination. The creation of a non-removable dissemination system covering television, print media, networks and “four-digit” media platforms has led to the introduction of a large number of pieces of jewelry that have been created in the form of a popular television show star, such as the monsignor's manifesto and the quakers. The television show " a generation of crafts " , which is broadcast in the country's 1st largest audience, is a full display of the beauty of the field and the spirit of the craftsmen. It's a series of tweets, such as "it's sou-da" in "the millennium fairy is suffocating" , video shows by puppets performing special features, "little lion crums" plays, and seven lines of costumes, and all kinds of special face animations。
Three are festivals. Major civic festivals such as the spring festival, the new year's eve, and the midday festival have been devoted to exploring the cultural content of folklore and non-minority and to shaping the distinctive brands through events such as the festival + non-minus. In the spring of 2023, a series of promotional events was launched entitled "the night of the sunshine of the sunshine for the great spring", with more than 30 million live viewers on various platforms, over 250 million twisting videos and 56 per cent of the total number of visitors over the same period, and 98. 7 per cent of city-wide tourism revenues over the same period. On 12 may, a national festival was held for the national non-removable mother-in-law, which was attended by nearly 10,000 people。
Integration into development, with a view to bringing about a “tide”
The first was a “non-removable + documentary brigade” to stimulate development dynamism. Promotion of the integration of non-orthodox elements into tourist spaces such as tourist attractions, provincial eco-tourism towns, provincial gold resorts, historical cultural neighbourhoods, etc., with the aim of opening new markets and expanding new audiences. Pushing on the big wooden sculptures of the breiland creekIntegration of the civil brigadeThe project, which is planned to invest 130 million yuan, has completed an investment of 50 million yuan. (b) promotion of the use of traditional costumes, such as springgrass breaking hall, " after reunification " , during holidays, in view of the cultural attractions of the charade. Local non-removable tourism routes are carefully planned to include sites such as historical and cultural neighbourhoods, municipal museums, art galleries, etc. To provide visitors with a deeper cultural tourism experience。
The second is “neighborhood plus”, creating city halls. The “invigoration” took advantage of the historical and cultural neighborhoods of xinjiang to import new forms of business such as non-fashion, writing, research, performance, etc., to launch the “hongyang 100 workshop” on a non-punishable street, to build four exhibition halls such as the china memory museum and to organize seven special events such as the “turkmen's heart and the cleaning of light”, which attracted more than 260,000 visitors during the “five ones”. A fair was held for non-remunerated candidates from the city, involving 100 non-genetic recipients at all levels, and a policy of preferential offers, such as a 50 per cent discount on the base rent, was introduced, with 10 non-remunerated projects, 4 of which were provincial. It has created a new cultural base for the san qing quan circus and the tianqing qian qian traditional culture, which enhances interactive presentations, experiences and teaching, offers tourism services such as experience, research and other services to tourists, organizes more than 100 site-based and immersion performances and more than 50 non-residual research events。
The third is “non-incorporation + industry”, creating a cultural ip. In recent years, 13 regional brands have been awarded to the world's chinese-class furniture capital, the chinese city of wood sculpture, and the chinese city of silver sculpture, among which the wood sculptor project has been named a national model base for the productive protection of intangible cultural heritage. The city of tsuda has made the crafts industry a city-wide priority for the development of the industry, and has set up a municipal crafts group with a value of 58. 3 billion yuan by 2022. The 2023 “mother-ancestral cup” book-making competition is currently being launched for the global collection of eight major literary products, such as handicrafts and aromatic culture, to breathe fresh energy into the spread of innovative mother-to-child culture. The design and development of food tastes, painting life, beauty, fragrances, and imams of the sea, including non-relicts, such as mother's ancestor and mekong hairdressing, are 229 original products, with a sale of 2. 6 million yuan。
Department of culture and tourism, kuita city
28 november 2023
