Photo by chenaz. Com. For seo practitioners, early year projections and year-end summaries are absolutely essential and essential. It is natural to predict and sum up a good seo. In recent days, sujan patel, a well-known seo worker abroad, has brought us his views on the 2015 seo industry. In this rapidly changing era of seos, predictions are not absolute, but they always inspire us。
Here's something you need to know about the 2015 seo:
Focus on quality of content rather than speed and quantity
The 2015 seo remains committed to the principle of “content is the king” and its content is particularly important because of the importance attached by the search engine to the length and heat of the site's content, which requires a greater focus on individualized demand for content, whether it is worth reading and the value it brings to users。
Content exhibition (co)Entercurrentcurrent: also known as content entropy, which is designed to help users “screen” the most user-friendly, user-friendly and reader-friendly content in a mass network information。
In recent years, google has begun to display “in-depth coverage” on the search results page, referring to articles over 1,500 words. This is also a shift in the area of seo and content marketing from “quick production” of information debris to content brewing。
In the early stages of the development of the seo industry, station chiefs were able to optimise and promote almost exclusively by publishing articles on their own websites, or by posting articles on tourists’ blogs (guest bloging), or by doing extra-links, even if they were of low quality and of little value to users。
However, as google algorithms continue to improve, the practice has been phased out and google has even begun to hit guest blogging extensively。
Focus on user experience rather than personal preferences
In an era of widespread content, where only good content does not easily emerge, it is the user's experience to know, in addition to good content, what the user wants and how to get the user to find the quickest high quality content in his best interest。
When seo first appeared, many station chiefs were good at using the search engine “facility” to achieve optimization through a variety of black hats such as link fraud, keyword stacking and pop advertisements. Of course, if those means are used now, there will be only “dead” lives。
Thus, in addition to the content of the web site, the overall planning of the site is a task that should not be overlooked in the 2015 work of the seo, which requires better experience for users in terms of website design, website structure, website performance, etc。
In fact, there are some similarities between users and search engine reptiles. Often the simpler the design is used by the users of the site, the more often the search engine reptiles are able to climb quickly and efficiently, as well as page capture。
Moreover, in this age of mobile internet dominance and multiscreen coexistence, your website must be compatible with platforms, devices, and that is why responsive design is so hot. Moreover, a web site designed in a responsive manner requires only one url to meet all equipment requirements and is better than other types of sites in terms of exit rates。
Involve users
The web user experience of 2015 should not be confined to the design of the site, and it is the seoers who are looking for much of the future that really deserve it。
By way of example, if a small number of facebook or twitter users complain about the incompleteness of the service page on a particular website, seoer should do something about it. More attention may be paid to the suggestions that users give you in social media, blog messages, and user feedback, who will tell you, in the most simple language, “what is redundant on your website and what is not enough”。
In addition, user analyses can be used to understand the sources of traffic and the strengths and weaknesses of the website。
The involvement of users not only enhances the experience of their own websites from the point of view of users, but also makes them more loyal to their sense of participation。
One more thing..
In addition to the above, the portal pages of the website should be analysed on a regular basis and the pages should be jumped out, which should then be optimized as needed; 404 pages should be checked using google administrator tools, and death chains should be regularly cleaned。
Summary
As the importance of user experience increases, the tracking and analysis of user browsing behaviour will become mandatory for seo in 2015. As for the content of the website, there is less to be said, bearing in mind the importance of quality, value, relevance and personalization of the content, which you must be able to do。
